What is the name to give a mini shop. How to Name Store: Examples of original names

Everyone, probably, is known by the expression "like the ship will call, so he will swim", and this rule of life, in fact, is also valid for the company.

That is why many people are asked by a reasonable question - "How to choose the name of the company on Feng Shui?": Examples Below will help you understand and may immediately allow your dilemma. Also from this article you will learn important secrets and subtleties that allow you to avoid typical errors when choosing a loud name for your business.

Names of federal firms

A good name on Fengish is the one that consists of one or of the three words, as well as which includes a syllable of the type of activity you are going to do. Let's consider these points in order and in more detail to understand everything.

So, why the name of the company should consist of one word (or out of three), why not from two, five or any more numbers? Let's go back to the origins of Numerology Fenshuya. The fact is that the ideal name of the company should lay in a single word.

The number one is a very good symbol, according to Chinese Feng Shui, it literally denotes the "win."

Therefore, it turns out that if your Mark or Ltd. has one word, it is already programmed to succeed. A name consisting of three words is not bad, because three is a number that is treated as "growth", and therefore your company will quickly go to the mountain. But as for the name of the company, which consists of two words - here, alas, you do not have much success.

Let's consider a banal example. Let's say you decide to open the beauty salon and plan to give him the name "Christina". This is a good name of the company on Feng Shui, although it does not displays the energy of the future sphere of activity, but still, the name has a female genus, and therefore is closely connected with beauty.

When you prepare a signboard for your office or enterprise, consider the following factor: ultimately words on your signboard, including the name, should also be either three or one.

In some cases it may be a number six, as it is also successful for business.

So, you make a sign for your salon, and there is a "Hairdresser Christina". We are as a result of two words that would have to be avoided, and in this situation even a good name of the company loses its energy. It is more logical to add another word and rename the sign: "Women's Hairdresser Kristina" or "Beauty Salon of Christina". Also, if you need more words to describe services and you do not fit into three, you can expand this number up to six, as already written above. This is a favorable number, because it is interpreted as "wealth". Then our signboard may sound like this: "Beauty salon and women's hairdresser". In this case, we get six words on the signboard.

Let's consider another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, gives the company invented name or some word that does not have to building business No relation Let's say, a person chooses the name "Arkady" for his brand.

In itself, it will not bring any profits and is frankly unsuccessful on Fenshui, because it does not have specific energy. In this case, in this case, supplement the name in order to attract good luck and rename the brand, for example, in Arkadystroy - this is already completely different, and from the point of view, this brand has already initially has the right and appropriate energy, becomes a favorable direction for the streams of the invisible strength of Qi .

If the creator of the company does not want to change the name, then you can get out of the situation and otherwise: add two preceding words to it, which will strengthen the name of the name and bring it to the right direction. In this case, we will add suitable words and get the "construction company Arkady" as a result. Of course, this is not exactly what should be used for successful businessHowever, in this case, harm from the unsuitable name is minimized.

Now let's discuss typical errors Most novice entrepreneurs. In pursuit of originality, many businessmen act threshily and forget that due to the unsuitable name, even a good idea can be doomed to failure. Any business is working on attracting customers - than more, the better the company goes from the company. And attracts customers, of course, a concise, but capacious name.

Therefore, if you call construction company "Arkady" and take it without preceding words to the sign, then just destroy the entire Feng Shui of your brand. And consider one more thing: previous words should be before the name of the brand, to have the same form and size of the letters so that they formed a single whole sentence. In this case, the energy will be accumulated at the beginning of the phrase, and then - in the unsuitable or unsuccessful name of the brand.

But if you make these words down, write them from above or make a small prescription somewhere in the corner of the sign or logo, then it will simply be a sense of it. Remember the unity of your name.

Also on a par with inappropriate minimalism, when the name of the company consists of one inappropriate word, there is often an inverse situation. This is very easy to explain on the example: say, the company places on the entrance of the sign, where the "construction company Arkadystroy" is.

This creates an absurd energy picture and crashes the harmony of streams of good luck, because the name itself already gives a clear idea of \u200b\u200bthe form of services that are waiting for people in the office walls and it attracts Qi streams. Therefore, the repetition of the same type of words is better to remove or, if necessary, replace to loved ones in meaning. And then in this case, the "carrier word" (then that is designed to accumulate and attract good luck energy, which describes your activity) We take ahead, so as not to break the names of the name: "Arkadystroy: Create at home."

These are primitive and understandable examples, on the basis of which you should immediately understand how Fenshui is working at all, when it comes to the company name.

And now let's repeat the basics that we learned above to remember them and avoid typical mistakes:

1. The name (logo) of the brand or firms ideally consists of only one word;
2. As part of your name, there is a word or syllable, which clearly indicates the type of activity;
3. On your sign, on the logo, site, and so on, there must be either one or three or six words;
4. If the name of the company is unsuccessful, we assign it the place at the very end, and in front of the right one;
5. If the name of the brand is suitable and has the right phenzui (contains an explicit hint of your activity), we endure it at the very beginning of the signboard, logo, etc.;
6. No need to strengthen the meaning of the name, completing it with the same syllable or word, as it violates Feng Shui;
7. Do not chase for original and strange names, since such a name can be made invisible for both the flows of Qi and good luck in business and for your potential customers.

Want - Believe it, you want - no, but it is often such "primitive" rules help business for a short time Go up to incredible scales. While innovative ideas and wonderful names most often remain in the shadows, incomprehensible and no one needed. Therefore, it is better to move here to be proven, so as not to violate the balance and be able to harmoniously develop your business activities.

Successful names of firms: examples on Feng Shui

Let's stop a little on visual examples, so that you are finally made sure that Fenzui is very important here, and also did not suffer from the question of what name LLC on Feng Shui is more suitable for you or how to "call" your company, office.

Let's say the novice entrepreneur decides to open a network of complexes for recreation on the shore or on the beaches, where pools, water slides and other entertainment will be placed. A suitable name for the brand - "Water World" comes to his mind. Here, in theory, everything is good enough - briefly and excco, while the first word very well reflects the sphere of a future institution or a leisure complex, and therefore will perfectly attract positive energy, and with her - and visitors and money.

However, we notice that our brand will consist of only two words, and for guaranteed success, we need one word or three. It turns out a small failure. What can you do in this case?

Must be many of you already guessed and formed in my head an ideal solution. We simply add ahead of the name "Water Park" ahead, thereby making it up as the main thing (because there is a more accurate description of the services provided and this word has a stronger energy in Fenzui). And we have the perfect name "Waterpark Water World". Better for such an idea and come up with difficult!

But another example: a person wonders how to name his restaurant to get around competitors and create a harmonious brand that will bring it a stable and high income. Of course, you can invent something very original and unusual, but it will not bring any positive outcome.

Let's think together: why do restaurants open? This is a place where people come for meals to enjoy dinner, enjoy the meal.

So that Fengishui's names have developed as successfully and worked on its owner, it is necessary to transfer the main mission of the institution in its brand, and even strengthen it with the help of an additional word to get around competition.

But do not forget that there should be a word that causes the most accurate value, and therefore the name is better to immediately include the "restaurant". Since the food is served in the restaurant, then you can attract positive energy and the influx of visitors if you add the word "delicious". In addition, you can not guess for a long time, because people are often in the restaurants are in the evenings to dine or mentally spend time with family and friends.

Therefore, nothing is better than "Restaurant" Delicious Dinner "or" Restaurant "Tasty Trapeza", you can not think. The name "Restaurant" would also fit perfectly Juicy steak"If it was a matter of a meat restaurant," hot burger snack bar and so on.

It is similar names that are optimal and entailing both crowds of people and the abundance of positive energy, and not the "Restaurant of Esmeralda" or "Juno's Cafe", which even when compared with the names above cause a persistent antipathy and do not carry any positive charge.

It is for this that it is necessary to the name of the company on Feng Shui: so that at the original stage to form a positive perception and installation from a potential client to create an energy-strong and attractive name for the company, office, offices, institutions or ooo.

Company name on Feng Shui, List: Examples

You can find excellent examples in the banking sector of services. As you already understand, the most successful will be those projects where the word "bank" or what reflects the money turnover. Moreover, it is in the banking sector that it is important to comply with the correct names consisting of one word, since the unit is closely connected with honor and winnings - this is the optimal energy for a banking company.

Energy of honor will allow you to quickly create an atmosphere of a stable and reliable bank around yourself, and the winnings that entails the single name will add to your case a rack of good luck in financial matters.

Consider simple examples: successful names for this type of service will be:

• Sberbank
• Finbank
• PrivatBank

... and other "banks", which are ironsight, concisely and carry a powerful Fengusui.

Worse will be the case of the office, having three words in the title, but which at the same time reflect the essence of the activity:

• Finance and credit
• Sea Family Bank
• First National Bank

Therefore, if you really need the help of energy forces and a weighty help in business, as well as if you dream to get around competitors and quickly break out, then choose an exceptionally correct name of the company on Feng Shui. The examples described above will help you make the right decision and will be removed from gross mistakes, which often die even the most wonderful ideas and business projects.

Creating a business from scratch, the entrepreneur must think through every stage, providing possible failures and risks. Among these important moments Special attention should be paid to choosing the name of your store, even if it is functioning in the Internet format. It significantly affects the process of attracting customers, the formation of a positive reputation of the enterprise.

How to name women's clothing store - options

Choosing a name for a women's or men's clothing store is an important task that is often paying too little attention, considering this aspect far away. Best if the name will develop professionals in the field of nemining, branding. But if financial condition The novice entrepreneur does not allow you to pay for their services, you can try independently create a name for your clothing store. It is always necessary to remember mandatory requirements To the names (they are relevant for both entrepreneurs who have decided).

1. Positive perception.
2. Easy memorization.
3. Beautiful syllable and originality.
4. Positive associations.

The names that fully consist of letters are completely ill, in their drawing of the string extending beyond the limits, for example, A, O, P, C, T, K. Better to select the names that have letters with outstanding up or down elements - f, P, B, D. It is believed that the presence, the predominance in the words of the vowel "and" creates the impression of second-hand, insignificance. If the name will be more than 5 characters, his assimilation is hampered. To ensure the growth of sales and establish the exact work of the staff, special attention should be paid. Most often choose linear-functional (management can only be carried out by one dominant person), and it includes directors, accountants, senior seller, driver, cleaner, sales assistants. But this is an indicative scheme, each owner creates organizational structure Under the concept of your company.

Choosing a name for the store women's clothingYou can use the following approaches:

• combine the signs from the names of the founders (Marco);
• add to the surname or noun offcoming Off (creativeff, trouseff);
• create an abbreviation or cut the word (Tatya from Tatiana, Tik - You and Beauty, BTB - Be The Best or Best);
• come up with a descriptive name that causes a positive perception (fashionista, your style, Mr. Chic, Elegant, Luna);
• binding to geography (shopping store Malibu);
• use the game of words ("Marusiya" - the focus on the root "Rus" by analogy with the word Russia and the Russian name Marusya);
• create neologism (it is important to take into account that new words, though they will be 100% original, but they are remembered worse - Razan, Majestik).

To choose a beautiful name option for women's clothing store and increase the chances of success, the entrepreneur should not use some approaches:

1. Take the name of the names of loved ones, relatives (Elena Store, Show-Rum Karina).
2. Invent a complex name, which is difficult to say, remember, if not everyone can understand its meaning (Minerva - Goddess of Wisdom in Roman mythology, Miscellaneous - Translated from of English language means "mixed").
3. Change the sound of brands by imitating the process of creating neologism (for example, ABIBAS).
4. The name should not cause unpleasant emotions, ambiguous interpretations (debut can be associated with incompetence, the lack of experience of successful work, the name of the store of female or men's clothing "Teremok" does not cause confidence, immediately recalled the fairy tale, children's entertainment, do not choose such names as a selling soul , Tsats).
5. The store's name must correspond to his profile, the status (the sign of the Royal will not be harmonized with an industrial area, shaped the facade of the building or a semi-basement room), as well as the place, time and concept of the enterprise (choosing the name of the passage, you should know that it is called the covered gallery with a number of shops connecting 2 streets, and if this condition is not respected, then you should not choose such a name).
6. Use foreign words that have long become ordinary, banal (Chercher La Femme, Violette).

In addition to the successful name, the owner is desirable to think about creative. He must be concise, interesting, push the client to purchase.

How to call a male clothing store?

Choosing a name for a male clothing store, it is important to take into account interests target audienceMake the emphasis on what will cause positive emotions and trust. To find out how well the option is selected, you can spend a little testing among potential customers. You need to call the store so that the name is harmonized with the assortment, concept, style of the enterprise, corresponded price Policy Establishment (call a small trading point The world of style is not a very successful thought) and did not cause bad associations (examples of unsuccessful options - Pijon, Egoist, Alfons, Pet, Macho, provocateur). It is also better to avoid banal names: Cavalier, Don Juan, Fashion for men, male clothing store, appearance. Men's clothing store can be called, for example, styles, Estet, Casanova, your style, forward, El Bravo, Oscar. Clothes will give the opportunity to start a job with the support of an experienced franchiser and not think about choosing a name (for example, you can cooperate with 7 Camicie, Tom Tailor, VD One, etc.).

List of clothing stores

If you ask a person how many brands of clothes, he knows, it will certainly be called about a dozen, but only 2-3 will pop up in memory. The same applies to specialized enterprises that clients visit in their city. It is important to choose a lightweight and at the same time a memorable name. Of course, to successfully promote the clothing store, brand awareness needs to be developed and implemented effective advertising campaignAfter all, in itself a good name is not the key to success.

We propose to consider several original options for the names of women's and men's clothing stores (they can also be used for shopping Internet platforms):

The name of the women's online clothing store must necessarily be concise, capacious, positive, not to cause ambiguous associations: House Beautiful, Carino, Best Brand, Lady Mart, Brand Factory, 4 seasons, fashionista, charm, fashionable thing. But besides, it is important that the name corresponds to the price level, the assortment of the virtual shopping ground, was taken by age, social factors. It is important to register the variant writing of the domain name. Many decide

Practice shows, choosing names for shops, entrepreneurs long and persistently move many options, guided by their personal taste, priorities, and even purely selfish gusts. Ultimately, the name "is approved" at the last moment before the discovery. Such an approach, alas, does not contribute to the successful start of the business and has a number of negative aspects:

• First, when choosing it is very rarely taken into account marketing features Commodity group, which actually will trade. De facto for successful start Trade is worth it to do everything in stages () and in this plan the name at the beginning of the list, but not the first.
• Secondly, often the selected name does not make it possible to form a kind of brand and ensure business recognition. For example, the shop "Natasha" or "shoes" cannot claim the title of brand.
• Third, opening trading point very good time for the big and most importantly effective advertising companyBut the organization of such an event has its own characteristics, in particular the facade should look presented long before its discovery. In practice, this means that the name the store should receive before it starts to organize the workflow itself.

Of course, this list can be continued. But it is these aspects that are the main disadvantages with a standard approach to the selection issue for a traffic point.

But the question remains, how, how to come up with a name?

In the West there are a whole science for the selection and design of brands called Neuming.

Naming ("Name" - English "Name") - the process of creating titles for projects, shops, companies, brands, sites, trademarks, shops and so on.

Of course, it's easy to explore the neiming will not work by and large the neiming themselves and the neimer themselves (who directly comes up with) people creative and very creative. Somehow in communication, one such specialist "managed" in an hour to offer more than 100 titles for the project, and all of them sounded very not bad. But the use of a number of recipes is quite real.

Option first.

Actually, in such an answer, we immediately concentrate attention exclusively on the selected product group. For example, we told how y or, in both cases we are talking about a narrowly specialized group of goods.

In cases with meat areas, it is possible for a long time to think and use the banal - "Peter meat shop" (" butcher shop"It is already used, but the addition makes it possible to snatch a little) or" bacon "," Schnitzel ", such names are suitable for small cities and megalopolises. For the bed linen store can be approached - "Sheet", "Plaid". In a highly specialized business, this approach justifies itself at 100%, as the easiest relatively simple names of Khmeli-Sunnels to define buyers or "spice shops", although on the other hand should not overdo it, for example "Ashote spices" It looks no more impressive.

At the same time, the practice shows that small specialized stores that have a close relationship between the name and the commodity group are remembered by buyers 2 times more often than their analogs without such an analogy.

Option second - we use a foreign language.

Using a foreign language for the name, you can go two alternative destinations:

On the one hand, to use words from a foreign language, this option is quite interesting and at first glance it takes off extensive possibilities, but it is worth remembering that for most ordinary buyers a foreign language is not clear, as an example instead of the Russian name "spices" you can use English "SPICES" or German "Gewürze", as far as this approach is justified? Of course, it is clear to say hard because there are separate words that are understandable to any inhabitant for example, instead of the jeans store, it is possible to write "Jeans". But it is worth remembering that most of this kind of names have widespread and about creating a unique style, most likely have to forget.

As an output to the use of foreign words when choosing a name for the store, you need to approach very carefully, another thing when creating a new product, but this is a completely different story.

Alternative Option Writing the Russian Word Latin, an indicative example of "Karapuz", on the Latin "Karapuz", or "Bacon" - "Bekon". This name is for your own store.

Option Third - geography.

The use of geographical designations, works very well for certain types of specialized stores, for example, "Bavaria" is perfect for a cafe shop selling live beer, "Paris" for bakery, but for meat it is quite suitable "Viennese delicacies".

When using geography or other names, including birds, fish or animals, it is worth remembering the main thing that the chosen name should cause a persistent association between it and the proposed goods. Moreover, the association should be at the potential circle of buyers and it should not be forgotten that buyers can relate absolutely to another layer of society (than the owner of the store), with its own interests, education and personal priorities.

The conclusion, when choosing the name of your store, it is very good to choose among different geographical names or living beings, the likelihood that it will not be perceived by the buyer, and the most important thing will not cause potential buyers associative binding of the selling product.

That's actually on this, real options to call own shop Ering, other approaches exist, but they should not be used in trade. After all, it is necessary to clearly understand that the name of the store is his face and it should perform a number of important functions:

• - It is easy to remember:
• - be keen;
• - have an associative connection with the products that are sold (not necessarily direct);
• - be easily uttered;
• - Do not have direct competitors;

It is worth remembering that small businesses cannot afford large advertising expenses associated with the creation of a full-fledged brand "from scratch", it is too expensive, and for a long time. You are much easier to use ready solutionswhich are very many around.

Now in two words about the "store name selection technology".

• The rule is first - use the maximum possible number of people with a "brainstorming". Let the names seem silly or non-working. Record.
• The rule is the second - clearly define the time frame " brainstorming" For example, collect all ideas within 2 weeks. After this period, focus on ready-made and recorded.
• Rule Third - Over the day, go through all the recorded exactly and gradually strike, take at least one or two weeks to this process. Do not try to choose among the ideas recorded in the notebooks among hundreds of ideas.
• Rule Fourth - "Test" the selected name. We are talking about a real survey of potential buyers about their associations. Of course, it used to be much more difficult, now with help social networks It's easy enough to do it. Try running a survey in the same Mile or VKontakte, many options.

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In all the variety of modern stores, it is difficult to choose the best, because everyone has their own taste and preferences. In Russia, shops in Starin were called shops, but gradually this word was supplanted by the French "Magazin". Although initially in Arabic, this word meant the "warehouse", "storage". But from historical excursions will return to modernity, and imagine the most popular stores in Russia, of various specialization and trading directions.

According to the latest research, the largest network of Hypermarkets of Russia has become a network "Magnit", the revenue of which is about 800 billion rubles annually.

The network is popular in that it has a convenient format "Shop near the house". Another advantage is low prices, Wide range of shares. In addition to large hypermarkets "Family magnet", there are small grocery stores near the house, as well as "Magnet Cosmetics".

Pyaterochka

Recent years, solubular leadership among grocery stores holds the network of Pyaterochka's wholesale retail. Today in the cities of Russia there are already more than 4 thousand and every year up to 100 new points.

The main factors of popularity here are the convenient location, wide selection Quality products, and most importantly - democratic prices.

The Russian network of large universal stores belongs to the company "X5 Retail Group", and enjoys special love from Russians. The names of the grocery stores are not always catchy, but the name of the "crossroads" is fully justified by the trading concept.

The company was founded in 1995, and immediately became popular among buyers loyalty prices and a wide range of goods. The network has its own website, which in 2015 became the winner in the nomination "The best site for consumers."

Today, the store located in the historic part of Moscow is not only the boutiques of the most famous brands, but also a comfortable grocery "Tsum Globus Gurme".

Among the electronics stores, the Eldorado network is becoming increasingly popular. Attracts buyers with a wide range of electronics and household appliances famous global firms.

His popularity and love of buyers are confirmed not only by revenue, but also premiums, among which the "best company of the year", "People's Mark" and the prestigious Award "HR-Brand 2013".

The most famous and most recognizable store of Russia was opened in 1890, and every guest of Moscow considers his duty to visit this unique trading and cultural complex.

Here you can buy literally everything is from a small pin to expensive models of clothing and unique souvenirs in memory of a visit to the Russian capital.

Modern supermarkets offer customers a wide selection of children's goods, but specialized children's stores remain. One of the most famous is considered Child's world"In Moscow, open in 1957.

In the favorite store, the children have many diverse goods, slot machines and attractions, and those who wish can look at the capital from the observation deck on the roof of the "Children's World".

Let's stay in Moscow, and we will visit the main culinary landmark of the capital Deli No. 1, known under the name "Eliseevsky".

He received his loud name in 1901 by the name of the first owner. Wide range of products and luxurious interior trading rates Brought him world glory.

Our list of popular stores of Russia according to the site continues the largest Hypermarket "Auchan", the French corporation Auchan Holding, which are equipped worldwide.

In Russia, this network appeared in 2002, and quickly won the popularity of pleasant prices and a wide range of various products of essentials.

Another chain of shops at the house was founded in 1993, and now in the cities of Russia there are about 3 thousand shops under such a sign.

Annual revenue of recognizable stores is an average of 250 billion rubles. Initially, the company was engaged wholesale tradeAnd her first store in Moscow opened its doors to customers in 1999.

Some cities of Russia are very popular with shopping and entertainment centers with the sonorous name "Golden Babylon".

Except boutiques famous brands Clothes and cosmetics, under the roof of "Babylon" there are a network of cinemas "Luxor", as well as all sorts of cafes and restaurants. A special popularity of these stores has acquired in the south of Russia.

Annual revenue of the network of Russian stores with the American name "O'Kei" averages 152 billion rubles. The first stores in 2002 opened, and the company's headquarters is located in St. Petersburg.

Attracts customers with a wide range of diverse shares, and permanent buyers are offered a flexible discount. Specializes in selling high-quality products. In addition, a wide network "O'Kei Express" was created.

The main criterion for the popularity of the store, of course, performs the volume of revenues. But, so historically it happened that among the popularity of commercial Internet sites and largest supermarkets, for most Russians, always remains small shop "Corner", not far from the house, built back in Soviet times.