What should I start when you want to do business with China? This is the main question that is asked for newcomers. We will try to reveal the topic along with a person who succeeded and who successfully behaves business for the sale of covers for mobile phones.

Like D. Belousov developed business on mobile covers

With you Dmitry Belousov, an interview with Andrei Skipov from Guangzhou from the mobile covers market.

Dmitry asked to make interviews. I arrived to buy covers. And he said that business history could be interesting. Who is what we do, why in Guangzhou came. Well, in general, talk about it.

Himself from Abakan, trade covers of smartphones. This case is called Czecharket. Speaking such name. At the moment, two departments. One in Abakan, selling covers, and in Pyatigorsk. Another two friends helped open departments in Yaroslavl and Kaliningrad. Back in November, two buddies will open shops selling covers in Omsk and Vologda.

How was the idea with covers

It all started with the fact that I bought through eBay used iPhons from America. Brought and resell them. This is still in the student. In parallel, since people come to buy iPhones, you can sell any case, or to give, so I began to order covers with eBay. Hung on the wall. I took the velcro on the wall with hooks and put on the whole wall. And she hovel on the wall. And when people came to buy a phone, they could buy a case, as an additional plus.

In early 14, he opened the department, he was unnamed, white. Descended its used phones and covers. Iphones were sold at a point much worse. I mean there was no difference to Avito sell or at the point. It did not make sense to rent a point. It was possible to sell via Avito. And the covers at the point were sold better than on the Internet. And decided that it was necessary to rebuild, all electronics used to sell and buy covers for all money. Already invented the name "Czech".

Somewhere in a year decided that it was necessary to develop a business. I thought to go to China and see the market. The first time went to Shengzhen. Six months later, I decided to go to Guangzhou. On the Internet looked that in Guangzhou also focused production. And then Vkontakte wrote Dima. He said: "There is a ticket, you found VKontakte." Drive data to business in China, or something like that, I do not remember. The search set Guangzhou. And Dima was. He wrote: "We arrive at that time, a ticket was purchased. Can anyone meet and help hold the hotel. Because we do not know Chinese, I do not know how to use the subway. And English is low.

Meet Nadia. So understand this is a relative of Dima. And she escorted to the hotel. Settled. Then he began to walk herself, just the hotel is the market covers. More precisely, the market is the representative office of this accessory for the phone. That is, there are representative offices of factories. For example, if you like some kind of model, you can say: make such in such a quantity. And prices with production are significantly lower than when buying wholesale. And therefore for the third time in Guangzhou arrive.

How things are currently

About business I can tell. In Abakan 12 sq.m. Rental. I pay for rent 60,000, and the revenue of about 20,000 per day is average. This is a good indicator for a small town. It is clear if you compare with some megapolis, then this is a small indicator. Well, for a small town, where 170,000 people are good. Plus, there are three competitors in the shopping center. And they have indicators for sales covers significantly lower.

And also tell me what and how to buy in the market. Well, first, we believe that the basic English is at least needed. Some global knowledge is not necessary.

At first I go to the market, we speak with the sellers at the level "How much is the case for a smartphone? How much is the minimum procure of one color? What model sheet do you have? " They give it too. I go and look out for a few days. We speak and compare some suppliers with others. Prices compare, model sheets. We understand a few days - what is better. Then, when I realized that I needed, I sketched on the leaves that I was going to buy. Moving Dima.

Continued from 6 minutes
Channel "Wholesale goods from China - Easy China Business"

Business plan for the sale of mobile accessories on the "island"

* The calculations use average data in Russia

1. Summary of the project

The goal of the project is to create a microenterprise in Krasnodar. Field of activity - sale of accessories for mobile phones on the "island" in a large shopping center. It is assumed to self-employ the initiator of the project.

The demand for the project's goods is due to the overall situation in the mobile retail market: a decrease in the solvency of the population, which led to a decrease in demand for new mobile phones and smartphones. This, in turn, contributes to the growth of demand for services for the repair of mobile devices, as well as accessories, with which you can individualize the device or protect it from physical wear.

Investment costs are aimed at making a rental deposit for three months, the production of a trade stand, the purchase of goods, as well as on the formation of a working capital fund prior to the release of the project to payback.

Table 1. Main indicators of project efficiency

2. Company description and industry

One of the most vivid indicators of consumer sentiment in Russia today is the market of mobile devices - smartphones and tablets. In a stable economic situation, many Russians preferred to change the smartphone on average once every half - two years. In the past two years, the situation changes dramatically.

Focusing on the index indicators of the RSBI support, compiled by the Russian support, together with Promsvyazbank, entrepreneurial sentiment in Russia suspended the fall and showed a tendency of some growth.

Figure 1. RSBI indicators, 2014-2016

Nevertheless, Mobile Retail (B2C Mobile Device Market) indicates a more serious drop in consumer sentiment. For example, in 2015, the main trends of the market were:

reducing the share of the premium segment in the aggregate sales volume amid the growth of the popularity of new (largely Chinese) brands; At the same time, consumers preferred to maintain the performance of devices, but not to overpay for the brand; The share of traditional manufacturers of smartphones fell to a level of less than 50% of the total sales volume

the growth of the middle retail price for devices - according to experts estimates, it increased by 9% compared with 2014; At the same time, the growth turned out to be significantly lower than in other segments of the household appliances and electronics market

the growth of the functionality of the smartphones - the share of devices with support for LTE, NFC, two SIM cards increased, etc.

molding by smartphones of ordinary mobile phones, which, as of 2005, make up 33% of total sales

It was in 2015 that the mobile device market in Russia for the first time since 2009 showed a negative dynamics: relative to 2014 sales decreased by 3% in physical terms. Sales of smartphones increased by reducing sales of ordinary mobile phones - smartphones, according to TrendForce Analytical Agency, sold by 22% more than in 2014 (in monetary terms).

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In early 2016, several largest players in the mobile retail market reported a serious sales drop in physical terms - by 8.4% in 2015 compared with 2014. Revenue, however, continued to grow due to the growth of the cost of devices. The average cost has risen from 8.9 thousand rubles for the device in 2014 to 10.1 thousand rubles. In 2015. The share of smartphones with support for LTE had about 57% of sales on in physical terms.

In early September 2016, IDC analytical company published the preliminary results of the Russian mobile device market for the first half of 2016. Experts note the stabilization of indicators and return to the pre-crisis level. However, according to IDC forecasts, in dollar terms, the market will not return to themselves. In the medium term, the market will remain highly competitive and sensitive to the price.

The main trends in the market in 2016 include:

continuation of increasing interest in device functionality (performance, support for LTE, quality photo and video filming, etc.)

consumers have become less likely to change mobile phones (the proportion of devices acquired more than 12 months ago increased significantly)

growth sales of monobrand networks, decrease in multi-brand sales; Retail of mobile network operators is also growing (in the first half of 2015, mobile devices have acquired 21% of buyers, in 2016 - 24%)

growth in sales of devices under its own brands of mobile operators; As a rule, these are budgetary devices of Chinese production

Figure 2. How long have you bought a mobile phone / smartphone, which today use (according to AC & M)

Figure 3. Mobile Device Sales Structure (according to AC & M)

Summing up, it can be said that in the next few years the market with the greatest share of probability will be in a state of stagnation. The share of multibrend retail will continue to decline, but it will not completely disappear. The significance of its own distribution channels of cellular operators will grow.

These data indicate a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories to it. Thanks to accessories, it is possible to "revive" the appearance of even a substantially embossed smartphone, as well as extend his life.

The company is organized "from scratch", is registered in the relevant state structures. The placement of the trading point is the "island" in the largest shopping center of Krasnodar. Under the island is a member of a 2.5 m 2 shopping point in the shopping center gallery. It is assumed to self-employ the initiator of the project.

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Krasnodar is a city in southern Russia, the administrative center of the Krasnodar Territory, one of the largest cities of the Southern Federal District. Large economic, shopping, industrial and cultural center. The population of the city is 853 thousand people.

To accommodate the largest shopping center of the city, the total area of \u200b\u200bthe center is 180,400 m 2, the trading area is 142,000 m 2; Parking for 3 500 Machinesture. On the territory of the shopping center there are: the largest product hypermarket, a hypermarket of building materials, a furniture store, sports and leisure goods, household appliances and electronics, clothing and shoes for children and adults, bowling.

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The trading point is located in a place with the greatest traffic, in one of the central galleries of the shopping center, in the immediate vicinity of Food Court.

3. Description of goods and services

The project implements accessories for mobile phones and smartphones of budget and medium price segments, mainly Chinese and Russian production. These include both decorative elements (rear lids) and functional (chargers, portable columns) and protective (protective films, covers). A complete list of goods (by category) is given in Table. 2. In order to simplify the calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and sales price

Project workers also provide services for a protective film sticker, the installation of the rear caps, setting the columns and so on. All services are provided free of charge.

Goods are purchased at the wholesale warehouse of a large network wholesale mobile accessory provider. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of delivering goods.

4. Sales and Marketing

The target audience of the project is men and women aged 14 to 45 years old, having a mobile phone or smartphone, with income level up to 50,000 rubles. All sales are carried out directly through the trading point in the shopping center. To attract customers, a specially organized display of goods is used, which demonstrates the most bright and original accessories. In addition, it is periodically a demonstration of goods - for example, the work of portable columns.

Additional Promotion is carried out through social networks and Internet services focused on the youth audience, which is the most active segment of the target audience. Social networks ok.ru are used, vk.com and Instagram service. Public pages are created, filled with various content:

useful - tips and tips on the use of mobile phones and accessories, care for them (40% of volume)

entertainment - Funny Stories and Pictures related to the subjects of pages (25% of volume)

involving - contests, polls (15% volume)

Frequency Publication - 3-4 posts per day.

The competitiveness of the project is based on its successful location. On the territory of the shopping center there are shops of digital technology, also offering accessories to mobile phones and smartphones, however, since this direction is not their specialization, the range, as a rule, they do not have so deep. Usually the warehouse stock of mobile retail stores consists of accessories for the latest models of devices that are directly on sale. Given the fact that the fund of mobile devices in the country is rapidly ages, accessories are becoming in demand for older models. The project takes into account this fact and pays attention to the procurement of such accessories, which positively affects the profitability of the project, since outdated models are purchased from stock remnants of wholesale suppliers with a discount.

Exit to planned sales volumes - presumably from the fourth month of project implementation. Exit to break-even point - by the third month of the project. The demand for project products has no pronounced seasonality, with the exception of suggestions of consumer activity during pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

5. Production plan

The sale of goods is carried out through a trading stand located in the gallery of the shopping center. Stand area - 2.5 m 2. The operational supply of goods is stored inside the stand, in lockable boxes. The premises of the shopping center is protected by centrally, so the night storage of the goods on the stand is safe. The main commodity supply is located at the initiator of the project, for which the special premises are equipped in his house.

The trade stand is made by a furniture company in Krasnodar to order for individually designed drawings. The design provides the most convenient open display, capable of attracting the attention of visitors to the shopping center. The term of manufacturing and installation of the stand (by the manufacturer's forces) - 7 calendar days.

Purchase of goods is carried out in a warehouse of a large wholesale provider of mobile accessories. Depending on the volume of unified procurement, the wholesale discount size is usually varied, but the initiator of the project managed to reach an agreement with the regional leadership on fixing the maximum discount, provided that the gross monthly purchase volume of at least 150,000 rubles. Planned volume of purchases (according to Table. 3 - 171 200 rubles).

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The warehouse turnover is scheduled at 2-2.5 times a month, thus, 2-3 purchases of goods for various amounts are carried out monthly. This allows you to more accurately form a warehouse stock, avoid the appearance of illiquid goods, as well as increase the turnover of working capital.

The goods are supplied in the factory packaging. The warranty period depends on the category of goods.

6. Organizational plan

All guidelines and managerial functions are performed by the initiator of the project. He owns the experience of organizing retail and promotion on the Internet. Accounting is transferred to outsourcing. Schedule of the trading point - 10.00 - 22.00. A shift schedule of work is provided - 2/2, respectively, a second seller is required. Selection selection is carried out during the preparatory phase of the project. The duration of the preparatory stage is 1 week. During this period, the production and installation of a trade stand is also carried out, the first batch of goods is purchased. After that, the period of operating activities of the enterprise begins.

The project has a limited implementation period - five years, after which its liquidation with the implementation of assets and fixation of the profit is planned. The basis for such a decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

IP is chosen as an organizational and legal form. Tax form - a single tax on imputed income, section 8 "Retail trade through the facilities of a stationary trading network that does not have trading rooms, as well as through objects of the non-stationary trading network, the area of \u200b\u200bthe trading place in which does not exceed 5 sq.m.

Table 4. Station schedule and wage fund

7. Financial plan

The financial plan is drawn up for the entire period of project implementation and takes into account all income and expenses of the project. Under the income is understood by proceeds from operating activities; Other types of income projects are not provided. Annual revenue after the project's output on scheduled sales volumes - 3.3 million rubles; Net profit (after paying taxes) - 299 thousand rubles.

Investment costs - 309,000 rubles, of which own funds of the project initiator - 100,000 rubles (Table 5). The lack of funds is assumed to be covered by attracting a bank loan for a period of 24 months under 18% per annum. The loan repayment is carried out by annuity payments, credit holidays - three months.

Table 5. Investment costs

Variable costs include the cost of purchasing goods (including the cost of transporting to the project warehouse) and are shown in Table. 2. Continuous costs include rental costs, advertising and depreciation. The size of the depreciation deductions is calculated by the linear method on the basis of the useful use of fixed assets in five years. Upon completion of the project, the fundamental funds are subject to write-off.

Table 6. Continuous costs

A detailed financial plan is given in ad. one.

8. Evaluation of efficiency

Evaluation of the effectiveness and investment attractiveness of the project is carried out on the basis of the analysis of the financial plan, cash flows, as well as simple and integral performance indicators (Table 1). To account for changes in the cost of money in time, the method of discounting cash flows is used. Discount rate - 3%.

Simple (PP) and discounted (DPP) payback period - 16 months. Pure present value (NPV) - 450 964 rub. Internal profit rate (IRR) - 7.1%. Freight index (PI) - 1.46. The above indicators are high enough at a low discount rate. If you take a discount rate as the desired rate of the project initiator, the project can be considered effective and attractive to the investor.

9. Guarantees and risks

Internal and external influence factors are evaluated to assess the risks associated with the implementation of the project. Internal factors include an incorrectly selected range. To neutralize this risk, it is necessary to carry out the following activities:

monitoring of warehouse balances for turnover and liquidity

monitor feedback and survey results on pages on social networks

monitoring the range of competitors

obtaining data on the most popular products from the project provider

The external factors include the following:

rental raising

reducing solvent demand

In the event of the implementation of any of the listed negative scenarios, it is necessary to fix profits and eliminate the project due to the lack of opportunity to compensate for increasing costs due to the profitability of the project.

In 30 days, this business was interested in 62830 times.

Calculator for calculating the profitability of this business

Today there are quite promising cases for telephones as a business. You can make production and selling product data. In any case, the profitability of the project remains at a very high level, as even with a simple resale, the markup will be solid. The cost of goods during independent making is at all the minimum, which makes it possible for good earnings.

This direction in business is in low cost, an easy organization process and is available even for beginners. Therefore, it is worth paying attention to such an idea and think over all the details - whether you will deal with the resale already ready-made products or do our own production.

Business relevance

Today, mobile phones, and more often, smartphones are a mandatory attribute of each person. They enjoy children, business people, housewives, students, pensioners, businessmen, representatives of all ages and different wealth. Perhaps only the babies have no phone. And since such a technique for many is considered quite expensive, quite naturally the desire to protect it from scratches, supercooling, dirt and damage.

Accessories for phones are not only functional protection, but also able to decorate the gadget, allocate it among the other similar. Owners with a variety of covers and stickers show their individuality, change them depending on the mood, complement the style image.

At relatively available cost and a wide variety of models of covers, they become a popular and popular accessory not only among young people, but also other age groups. For the business owner, other advantages of the project can be allocated:

• minimum investment;
• ease of organization;
• many options for earning;
• there is no territorial attachment, it is possible to implement products throughout the country;
• the large state staff will not be required, and sometimes the cost of renting the premises;
• high surcharge makes it possible to quickly enhance the investment even in case of resale of finished products.

Earn in this area available in two ways:

1. Produce covers for phones with your own hands. In this case, you can make the production of unique, exclusive accessories that will decorate for any gadget model.
2. Purchasing goods in China, for example, through the Aliexpress website, and resell wholesale or retail in Russia. Even in this case, the margin of the goods reaches 500%, which is very profitable for the entrepreneur.

Which option to choose, your business. In any case, the project is considered quite promising and interesting. And with a competent process of selling goods, you can count on a stable high profit and gradually expand the range.

Registration of documents

In order for your business to be not only profitable, but also legitimate, it is necessary to register it in the tax inspectorate. To do this, choose a suitable form of activity:

• IP - Individual Entrepreneurship - requires a minimum package of documents, payment of a small state duty and provides tax breaks.
• Ltd. or any other form of a legal entity - more suitable in cases where you want to deal with wholesale sales and eventually want to become a regional dealer.

The form of taxation is governed by the Retail Law, so always consider certain conditions. Options of ENVD or USN will be more profitable. Be sure to specify the correct OKVED codes, including all types of planned activities:

1. 24 - for the production of covers for phones and other accessories.
2. 47 - Retail.
3. 46 - Wholesale.

Depending on whether you will rent and equip any premises for the production or sale of products, you will have to solve issues with controlling services - SES and GPU. When hiring employees, you need to register as an employer in some instances (Pension Fund, FSS, etc.).

Product range

Before organizing business for the sale of covers for smartphones or their manufacture, you need to decide on what options of the goods you will be oriented. So, today there are many models of phones that are distinguished by their dimensions, the location of the camera, speakers, etc.

There are also differences in materials, that is, what covers do. The most popular are considered:

• Silicone - for their manufacture, special equipment will be required.
• Plastic - also need automated devices and skill to work with this material.
• Leather - more often selected for expensive exclusive models, sometimes make additional embossing.
• Fabric are the simplest and most affordable, sew them can be manually or on the sewing machine.
• With decorations - for the decor, beads, stickers, photo printing, drawings and other elements are chosen.
• Knitted - especially popular in winter, as they prevent freezing techniques.

Depending on the selected materials, the overall size of the initial investment will be different. For example, the sewing machine price is 5000 rubles, and the knitting plant costs 20 thousand. To work with the skin you will have to spend on more expensive equipment.

It is advisable to choose professional models of devices, as it depends on this and the rate of manufacturing products, their quality and frequency of repair of equipment. Also try to buy and good materials for covers. They can be purchased on wholesale bases, retail specialized stores, through the Internet.

To make an exclusive case, you will need a variety of items:

1. The cloth.
2. Leather.
3. Leatherette.
4. Ribbons.
5. Beads.
6. Yarn.
7. Lace.
8. Rhinestones, etc.

Do not forget about the hand tool (scissors, needles, spokes, rules) and additional consumables (glue, threads, lightning). The exact list of all the necessary will depend on what version of the production covers you stopped. The wider the variety of the goods offered, the more buyers can be attracted.

Please note that cheaper models will not make a lot of earnings, but are popular and popular in the market. But the exclusive products will be expensive and profitable, but they are much more difficult to sell. It makes sense to sometimes perform work to order, under individual queries. In this case, it is possible to establish a price higher.

Does the room need?

Depending on what kind of business format you choose, there is also a need for a separate building, a room, an office, a warehouse. If you sell ready-made products through the Internet, then you do not need to rent anything. Even storing products do not have to do, because it gets to the client immediately from the manufacturer. You are just an intermediary.

In the case of purchasing wholesale lots of goods, you can keep it at home or pay a small room for storing covers. If you do a full-fledged production, where equipment and warehouse need, then you will have to rent a suitable room and equip it according to the requirements of the SES and GPU. Before the start of activity, you need to obtain appropriate permissions from these services.

Staff

The staff of the staff also depends on the work format, production volumes, the method of selling goods, etc. In some cases, the independent activity of the entrepreneur, for example, by selling through the Internet.

But if you decide to open your own trading point or engage in the production of a large number of products, then helpers will be required:

• seamstress, knitters, masters for working with specialized equipment;
• designer for thinking of unique and unique samples, creating patterns;
• implementation manager;
• sellers.

The accounting function can be performed by the owner of the company, to bring this task to outsourcing or hire a separate regular unit. With large volumes of wholesale purchases or mass production, a loader and chauffeur will be required. But at the start, you can do without your own, without hiring people to work, which will significantly save the starting costs.

Product sales

You can sell ready-made products in different ways:

1. Through the Internet, which today is considered quite popular, since various accessories for phones are ordered in this way. The advantage is that you do not need to make a separate room, to obtain permits from controlling authorities, pay for rent. At the same time, you can create your own website for the sale of covers, register groups on social networks, advertise goods using contextual advertising, etc. It is also recommended to use free bulletin boards and other available sites to make sales.
2. Sales of products through wholesale bases and retail stores. In this case, it is desirable to establish personal contacts with the owners of these institutions and make long-term contracts for the supply of products.

Remember than the best possible price for products, as well as the diverse and more interesting range of the goods offered, the higher the chances of fast implementation.

Resale accessories

If you are not going to produce covers for phones, but only want to buy them and resell more, then you should think about each stage:

• First find reliable suppliers of goods that are ready to give you in the price of wholesale purchases. At the same time, make sure that the covers are made from high-quality materials and approached the most common models of phones in your region. Spend a preliminary research of the market to learn the preferences of buyers on this account and not guess with a selected assortment.
• Organize the sale of goods through a stationary specialized trading point, via the Internet or arrangement of the wholesale base of accessories in the region. To attract the attention of customers in each case, various ways of advertising are needed - from banal ads in the media and registration in specialized directories before disseminating information through the Internet.

Consider the availability of competitors in the area. Examine their range of goods, rates, additional offers. Sometimes it makes sense to create a trading point for the sale of a variety of accompanying goods - covers, protective glass, headphones, cables, chargers, flash drives, memory cards, stickers. Moreover, these accessories can be not only for phones, but also for tablets, e-books, laptops and other gadgets.

Financial questions

In whatever format you have chosen to work initially, you need to make a business plan with accurate calculations. In this case, you will know how much money will need for the organization of the project, the purchase of materials, equipment or finished goods, decide on the need to rent a room and its value and you can estimate the profitability of the idea as a whole.

We will not point out any exact figures, because they depend on whether you yourself make the covers for phones and which, to buy ready-made products and resell it, trading volumes, the availability of your own store, etc. Therefore, you need to contribute to your calculations All nuances to find out the total cost of the project in your case.

It is believed that when selling covers for phones, the markup is set in the amount of 500% or more. This makes it possible to assume that earning this product will be pretty quickly.

Business payback comes in a few months, which depends on the initial investments and sales volumes. Therefore, for a beginner in the entrepreneurial sphere, this is a successful and promising type of earnings. Middle investments are estimated at 200 thousand rubles.

Video: How to make money on sale covers and accessories for phones?

In this material:

Mobile accessories - in demand goods, characterized by high demand, affordable price and a wide range. Manufacturers of phones, tablets and other gadgets in parallel represent additional products that are not included in the basic configuration. This is what the desire for people will acquire something unique, which would distinguish them from other owners of the same smartphones. The business plan for the sale of mobile accessories includes organizational events and financial calculations that are divided into several more sub-paragraphs. Thus, compliance with the sequence of actions and market analysis will allow for the shortest possible time to bring business to a worthy income.

Description of business ideas for the sale of mobile accessories

Project Description - organization of the trading point for the sale of accessories for cell phones, smartphones and tablets. The scale of the business directly depends on the volume of starting capital. If the means allow you to open a separate pavilion separately. If finances are limited, then a portable rack is suitable located in a shopping center or supermarket.

The goal is to organize a business with minimal investments and a potential payback of 3-4 months.

Implementation - registration of business activities, searching for a place for a traffic point, purchase of goods and opening a business.

The business idea for the sale of mobile accessories is much more profitable than it seems at first glance. This is told about the positive aspects of the project:

• Small attachments - at the initial stage, you can restrict ourselves to the mobile stalk on the territory of the shopping center, which provides for the minimum rent and the lack of necessity in the equipment.
• High markup - more than 70% of all products come from China. This means a penny cost of goods with the ability to mark up to 300-400%.
• Establishment - Accessories for gadgets are in high demand, which, in particular, depends on the location of the outlet.
• Fast payback invested means - the parameter depends on the markup and sales volume.

Help: Despite the low cost of mobile accessories separately (50-100-200 rubles), total income per day can reach 7-10 thousand rubles. And such goods, like covers, headphones or original chargers, are able to increase the average daily earnings to 15 thousand rubles.

Negative business sides:

• Competition - dots for the sale of mobile accessories are quite a lot, and they are concentrated in the most crowded places. At the first stage, attract buyers will be quite problematic.
• Quality of goods - wanting to save, many entrepreneurs buy goods from informal manufacturers. In 90% of cases, the products of very poor quality and quickly fails, which affects the purchasing trust and demand and development of the business as a whole. It is recommended to cooperate only with proven providers providing warranty on products.

It is for the exclusion of unexpected situations that a business plan for the sale of mobile accessories is required.

List of goods and services of the company

Assortment of mobile accessories is quite wide:

• covers;
• headsets;
• charging device;
• stickers;
• protective glasses and films;
• batteries;
• additional power supplies (Power Banks);
• memory cards;
• car accessories (fastening, holders, locksters);
• adapters;
• cables.

And this is just a small part of what can be offered to the buyer. The modern gadget market is developing much faster than any other technologies.

As services it is appropriate to offer such as:

• setting up applications;
• installation of official software (antivirus, energy-saving programs);
• diagnostics of the device and identifying faults;
• cleaning the gadget from "garbage" and optimization of the device;
• screen replacement;
• applying a protective film;
• configure Internet connection;
• supply of goods to order.

The entrepreneur has the right to choose a narrow specialization, such as accessories for the iPhone, or focus on the mass buyer. In both cases, it is worth considering the demand and demand of the proposed products and services.

Market Analysis: Prospects, Competition and Risks

Without analytical events, no successful undertaking is impossible. The business plan for the sale of mobile accessories also involves analyzing the market and competitors. This will require several phased actions:

1. Area information - a parameter defining more than 50% of the success of a business idea. First of all, it is necessary to determine the area of \u200b\u200bthe future trading point, and then with a specific location. Several locations are selected for objectivity, all stores and pavilions of mobile accessories are determined, after which the range, cost and passability of people are compared.
2. Business format - criteria depends on location. If a shopping center is selected, a mobile stand will be the best option for the business. In the case of the market, the bedroom will fit the commercial space from 10 square meters. m.
3. Comparative analysis - after the collected data on competitors, it is necessary to compare the relevance and demand of their work in accordance with the format and location.

Competition in the field of mobile accessories is very high. Products are implemented both in the network hypermarkets of electronics and in numerous communication salons, so the entrepreneur is worth choosing a business concept in advance. It may concern both lower prices and unique proposals that are not in competing stores.

The prospect of selling mobile accessories depends on the true analytical events and the business plan as a whole. A huge role in the development of a business idea plays the location.

REFERENCE: Plus business on the sale of accessories for cell phones and tablets in the fact that you can change the location in a short time. The entire volume of goods at the point is transported on the usual passenger car. The arrangement of a new room or a rack in the shopping center does not exceed 1-2 days.

Do not forget about risks:

• Low purchasing activity - the parameter directly depends on the location of the point. For example, if the shop is in the depths of the trading room with numerous entrepreneurs of various spheres, then the likelihood that 50% of all visitors of the shopping center will come to mobile accessories.
• High Competition - It is not recommended to place a point near communication salons, electronics hypermarkets. The only case is justified, a diverse assortment. For example, buyers seeking a rare adapter or a non-standard size case will definitely visit all points of mobile accessories in the district. And if the entrepreneur can satisfy the request of the buyer, then this will increase the popularity of business several times.
• Lack of demand - the situation is characteristic of raising popularity or removed from the production of gadget models. In particular, this concerns covers for smartphones and tablets. With the release of a new model, accessories for previous versions are irrelevant.

Help: More than 80% of the range of mobile accessories are universal and suitable for any model, so the lack of demand for rare models of goods is practically not observed. It is only necessary to correctly arrange priorities and order products in the appropriate volume.

The organization of the trading point in steps

Organizational events - no less important stage of a business plan than the analytical part. First of all, it is necessary to determine the format of entrepreneurial activity, scale, and then move to the purchase of equipment, the search for suppliers and products.

Registration of business activities

For the sale of mobile accessories, you can take advantage of the status of IP or LLC. The principle of registration in both cases is extremely simple:

• Collection of documents - For IP, only a passport is required, the Inn and paid state duty in the amount of 800 rubles. For LLC - the Charter of the Company, the data of the founder, the legal address and paid for state duty in the amount of 4,000 rubles.
• Submission of documentation in the tax service.
• Waiting for a solution for 5-10 days.
• Getting business documents.

Help: For LLC, authorized capital is required, the minimum value of which is 10,000 rubles. Capital availability information is submitted to the FTS no later than 4 months after the establishment of a legal entity.

The difference in the work of the IP and Ltd. is practically absent, but it should be understood that if it is assumed to open several outlets, and especially in other subjects of the Russian Federation, it is more profitable and more convenient to work in the status of LLC.

Taxation system in both cases - USN 6%.

OKVED codes:

• 52.44.6 - trade in household appliances not specified in other groups;
• 52.48 - retail trade in specialized points;
• 52.48.3 - Trade in specialized goods not specified in other groups.

Search for premises

There are 2 main options when choosing a room - Mobile stand in the TPC and a separate store.

Pluses of mobile rack:

1. Low rent.
2. Mobility.
3. High passability of people.
4. Self-task.
5. Easy business.

The stand with mobile accessories is located either in the central part of the shopping complex, where 100% of potential buyers take place, or in the recreation area with cafes and benches.

A separate store for mobile accessories is relevant in the narrow orientation of the range. Location - either shopping center or zone of other trading points with high pendant people:

• market;
• railway station;
• pedestrian streets;
• lively pedestrian crossings;
• entertainment complexes.

Requirements for the room standard - compliance with approved sanitary standards. For mobile rack - lease agreement and permission to business activities.

Buying shopping equipment

For the store you need:

• cash machine;
• counter;
• showcase;
• shelves for the placement of goods;
• consumer corner.

Mobile stand does not require additional spending, since initially 100% functional. It is only necessary to purchase a cash register.

Search for mobile accessories suppliers

You can find suppliers in several ways:

1. Cooperation with Chinese manufacturers.
2. Conclusion of the contract for the supply of goods with the official representative of the brand in the territory of the Russian Federation.
3. Work with distributors - wholesale bases selling mobile accessories.

Help: It makes sense to clarify the conditions of cooperation with all suppliers, as well as purchase a trial batch. This will give an understanding about the speed of supply and product quality.

Information about suppliers is presented on the Internet.

Personnel search

For a small outlet area of \u200b\u200b10-15 square meters. M is enough two vendors working shifting.

Personnel Requirements:

• neat appearance;
• grammatically correct speech;
• lack of bad habits;
• understanding the foundations of modern gadgets and the ability to offer the buyer an alternative if the desired goods are not available;
• responsibility when handling money.

It is also desirable to have experience in this field. Age - up to 35 years, since the Central Accessory Store shop is young people 15-35 years old.

Trading point advertising: Ways to attract customers

The business for the sale of goods for gadgets is sufficiently specific, therefore it is necessary to approach the marketing campaign.

• promoter services;
• attractive signboard at the store;
• loud connection to the shopping center with concise advertising text;
• discounts and promotions during the first week;
• low prices at the start of sales;
• advertising in social networks (paid posts of posts in large public publics or advertising of its own group);
• outlooking leaflets in the entrances of houses in the zone of point location;
• pillars on the way to the store.

Financial calculations

The financial plan is made on the basis of an area of \u200b\u200b15 square meters. m in a large shopping center of the city with a population of 150,000 people.

Investing in the project

Tracts at the start (in rubles):

• 15,000 - analytical activities (the remuneration of people who explored the points of competitors in various parts of the city);
• 10,000 - registration of entrepreneurial activities and related documents;
• 20 000 - Rent;
• 70,000 - equipment;
• 40,000 - cosmetic repairs;
• 50 000 - Purchase of the initial batch of goods.

Outcome: 205 000 rubles.

Current expenses

Tracts in the first month (in rubles):

• 20,000 - rent a month ahead;
• 40,000 - salary to employees (2 people);
• 40,000 - additional ordering of goods;
• 12,000 - utilities;
• 15,000 - unforeseen expenses.

Outcome: 127 000 rubles.

Revenues and expected profit

Income store depends on purchasing power. Considering that the point is located in a place with high pendant people, at least 100 visitors are expected per day, 20-25% of their total number are real buyers. The average check is from 300 rubles. Thus, the day's day income equals 7 500 rubles.

Monthly revenue - 225 000 rubles.

Net income - monthly spending are taken away from gross profits:

225 000-127 000 \u003d 98 000 rubles.

Evaluation of the effectiveness of the project

The calculations are approximate, but the minimum numbers are taken. For example, a cover on an inexpensive smartphone or tablet is in retail 600-800 rubles. For premium models - from 1 500 rubles. And this is just one purchase. It is worth gliding the price of 100-150 rubles, and procurement tariffs make it possible how the turnover increases several times.

The same applies to memory cards, and protective glasses, and films. Plugious goods are available in the limit of 300-400 rubles, but if you make an effort on the promotion of the outlet, then the number of buyers can be increased twice.

Profitability based on the calculations carried out:

R \u003d net profit ratio to gross multiplied by 100%

R \u003d 98 000/225 000 * 100 \u003d 43.5%

Such an indicator of business profitability means that the payback invested funds is 2-3 months.

Profit from the sale of mobile accessories depends on the turnover indicator, since the products are piece and inexpensive. The entrepreneur must understand that making a high margin on the casual goods for gadgets, you can not wait for big income. But it is enough to reduce the price of 50 rubles, as buyers themselves will reach the store, acquiring headphones, charging and covers that competitors are more expensive.

This article will discuss about the business. Do not confuse a business and a one-time deal. We will not provide a clear and consistent instruction, how to invest $ 1000, buy covers for the iPhone wholesale, which model to choose and how to implement it. We will share personal experience in this area, try to help correctly think and expose priorities, explain what pitfalls can be in business with mobile accessories, based on the experience of our customers, both retailers and wholesalers.

The correct start: the volume of the first wholesale party covers and other subtleties of work.

Whoever spoke to, business with covers for smartphones is not as simple as it might seem. Here, as anywhere it is very important to get a specific product in your target audience: the more assortment, the more the client's choice, the more likely there is he needed it is exactly the same case, like yours, but, let's say, without this strip. Therefore, to keep in my warehouse a fairly large range is, first of all, forced to need if we really speak the desire to make a profit from the retail point. In order to have a fairly serious assortment of running positions in a warehouse, we will not talk about cheap rubber, it, of course, should also be present, we are talking about a really good party cover for phone wholesale from China, where all price categories will be present: Low, The average, high, necessary, order, 350,000 rubles.

On the one hand, the amount is large, on the other hand, this is a minimum that will allow to say "yes. In stock ", not" Unfortunately there is no this position, I can offer you here. " Sometimes our clients buy such models that you think, God, only "fool" will walk with such a phone, but the subsequent wholesale purchase of even more of these models says our company that "fools" at least a pond of a pride)))

Of course, you can buy covers for smartphones wholesale and 7000 rubles, this amount is the minimum procurement in our company, but, unfortunately, the results will not be maximal, and there may be no results with poorly customized sales channels. It is very important to understand that 70% of the success of any business is the model of its implementation, how your marketing works, as you appeal to customers how much service has been delivered.

Where, to whom and how to sell covers for mobile phones?

The most scrupulous question of any business: how to sell it all? To begin with, it is worth paying attention to that the channels are first settled, and then they support these goods, but nothing on the contrary. No one carries the goods, and then thinks what to do with it. Business is a responsible step that needs to be calculated in detail, consider, evaluate and take the right decision.

In business with mobile accessories, there is a very big snag: a cover is a purchase, to a greater degree spontaneous, and spontaneous purchases reluctantly perform in online stores. Covers, bumpers, glasses, lining, etc. are well sold in retail points, in shopping centers, with very impressive rates of passability. Ground floor, semi-dimensional trading prices will not be able to please the owner of high profit. Online store can be established regional, i.e. In a particular city, creating an online shopping store throughout Russia is impossible, because The search engine assigns to each site regionality and simply will not give your site by the Muscovite search query if you sell in Kaliningrad.

It is possible to work in Russia, you just need a separate site for each key region, but do not forget that it is necessary to work on the site and engage in its promotion that you can do to a penny.