Fruit and vegetable market - rather dynamic, especially in the segment imported goods. Competition here is almost always high, and to create a confident business, a newcomer entrepreneur will have to make a lot of effort. The starting stage is rather complicated, establish connections with profitable and reliable suppliers of goods, organize logistics and attract regular customers not easy, but if you achieve the first victories, the following steps are not so difficult.

What is the article:

Pluses and cons of vegetable business

Sale of vegetables and fruits - promising direction. But a newcomer, especially with a shortage of investment, will be quite difficult to take its niche in the market. Firstly, in almost every city, rigid competition was formed, and secondly, to successfully launch the case, it is necessary to immediately establish contacts with reliable suppliers, find regular customers and could achieve high-quality logistics. But if a novice entrepreneur gets to solve the difficulties at the start stage, the small vegetable business is quite actually relatively quickly expanding, thereby increasing the amount of net profit.

The advantages of creating their own business on trade in vegetables, consider high demand for goods (not even season), relatively small investments to open a trading point or a small store and a good profitability. Among the minuses, experienced entrepreneurs noted the difficulties associated with the search for reliable wholesale suppliers, which will agree on an affordable price, the organization of the business (you need to find it in time, bring and decompose the goods, prevent damage to products), the need to have a warehouse room, as well as fairly high competition. But if desired and thorough preparations for the creation of their case, consulting with experienced entrepreneurs and experts, most serious problems will be avoided. Without a competent start, take their niche in the segment of sales of vegetables and fruits, and also to achieve real profit is simply impossible. These rules are relevant for all market players, as in the case of the organization of sales of tea, etc.

Possible business formats

Sale of vegetables as a business can be organized in several formats. The choice depends on the available investments, the experience of the entrepreneur (if it is not, it is not worth starting from the most difficult and costly), the characteristics of the economic situation in the region and the needs of potential customers.

The most popular formats of fruit and vegetable business:

• In a tent. This is one of the most available formatswhich does not require significant investments. It will take to issue entrepreneurial activities, find investments on the purchase of a minimum set of equipment (tent, counter, scales, packaging, etc.), as well as first parties. To attract regular customers and intensify the growth of your business, it is necessary to ensure a good range and product quality. If you focus on seasonal positions, it will be possible to significantly increase the turnover.
• With cars. The advantage of this format of work is its mobility. The entrepreneur can change several localization points per day, given the traffic location of the trading place and other factors (but do not forget about the punishment for violating the rules of nonstationary trading). In order to fully work and develop the prospect of business expansion, it is necessary to immediately issue permits, without hoping for a happy case. Trading from the car, the entrepreneur saves on the rental of a trading place, a warehouse and the number of personnel.
• In Pavilion. As a rule, in this case, a place is allocated in warehouses, which can fully solve the product storage problem. The entrepreneur will need to pay for the trading place and make a certain amount for renting a square in stock, but at the same time it gets the opportunity to work in a place with excellent permeability, and also faster to find regular customers, although the level of competition is tougher. It is important to remember about the conditions of proper storage of vegetables and fruits, to export in the pavilion such a volume of products that will get to sell, while avoiding its damages and losses.
• Opening a specialized store. The ideal format of work in the sales segment of fruits and vegetables is the opening of a specialized store of vegetables and fruits. But at the same time there are several serious obstacles, especially for a novice entrepreneur. This refers to the need for significant investment and the availability of work experience, otherwise it will be very difficult to correctly organize the case. The procedure for obtaining permits is also not easy, but if you achieve all permits, competently organize logistics and storage of goods, find a reliable and advantageous supplier, providing customers a high level of services at an affordable price, a vegetable store can be a successful start of a large business.

Sale of vegetables and fruit business

To make sales of vegetables and fruits successful project, It is necessary to independently be in the essence of work, practical nuances, think over marketing and merchandising your business, as in the case of sturgeon breeding. Experienced entrepreneurs working in this segment of the market advise beginners not to rely solely on honesty employees and competence managers. As practice shows, find professionals for the work of such a profile, especially with lack of investments, is very difficult. For successful start and dynamic Development It will take to hardly control each step itself.

Business registration

Vegetables and fruit trading as a business can be started only after registration business activities. To do this, contact the tax service and write an appropriate statement, correctly specifying the OKVED, provide a package of documents or launch the procedure through the publication information portal. Then we pay for state duty, its size is 800 rubles. (If you register through civil servants, you can get a 30% discount). There are alternative paths of design - through a legal representative, post office and MFC. When performing all the conditions, the status of the entrepreneur is approved for 3 days, and he receives a certificate of state registration of an individual as an individual entrepreneur. In some cases, it is required to obtain permits from SES, Rospotrebnadzor and Mrs.. By organizing work, it is important to observe the sanitary rules for trade food products in small enterprises.

Council: It is necessary to remember that IP before the start of actual work should submit a "notification of the start of activity" into the territorial administration of Rospotrebnadzor. The form of the document is indicated in the Decree of the Government of the Russian Federation of July 16, 2009 No. 584. This will confirm the fact of compliance with trade rules and sanitary rules Food sales.

Choosing a place of sale

Select a sales place must be based on the work format. In any case, it must have good permeability and be convenient for the buyer (the chances that it will specifically go unusual route behind vegetables or fruits, very low). Subject to competent training to organize good business You can both in the tent and in a specialized store. It is important to take into account the specifics of work at the selected place - trading in the pavilion or kiosk on the market, it is necessary to win the loyalty of the administration and win in a competitive struggle, in the tent - to ensure the right storage of products, find reliable suppliers and organize logistics well.

Premises

Room parameters must match the profile of operation. Most often are looking for an option with an area of \u200b\u200bup to 60 m?, Of which about 20 isolated under the warehouse, where it is necessary to provide an appropriate temperature (about +8 in summer and not lower than 0 in winter). For small attachments Entrepreneurs organizing trade, using garages and counters as a warehouse. But since in this case it will not work temperature mode, Large products will not store.

Purchase of equipment

Many businessmen who organized a business on trade in vegetables and fruits, work with a minimum of equipment - counters, containers, scales, cash registers, transport for bringing goods. But for the development of their business, creating a quality service and attracting regular customers, it is necessary to expand the list of equipment. To properly store products and do not buy small volumes for every day, the entrepreneur needs to purchase cooling chambers, if possible, and compliance with the format of work is a special showcase.

Attracting personnel

Experienced entrepreneurs talk about the problem of recruitment of personnel as one of the most important, especially for a beginner in this area. With limited investments, they advise to attract only relatives, close familiar and friends who can be trusted. This will reduce the risk of theft and deception of buyers. If there is an investment, the recruitment question still needs to be approached very carefully. Salary is recommended to raise thanks to additional interest from sales. To organize quality work, you will need a salesman, the driver, a loader, with financial capabilities - an accountant. But if necessary and small volumes of business, the owner can combine all these posts in one person.

Conducting an advertising campaign

For a successful start of business on the sale of vegetables and fruits, a large advertising company is optional (if there is no opening of the network of outlets). Many it turns out to quickly conquer loyalty of regular customers thanks to skillful marketing, high quality of goods and magnetized logistics. All the same quality advertising will never be superfluous, and the beginning of the entrepreneur needs to competently present its services, immediately indicating competitive advantages. You can use the following items:

• bright sign;
• billboard;
• hauling;
• poster;
• advertising posts in social networks.

In the presence of funds it will not hurt to place rollers on the local radio, organize promotions and create a discount system. The use of certain elements of advertising depends on the work format and its behavior (dissemination of information about the service, attracting customers, creating a competitive advantage, etc.). In the process of expanding business, it will be possible to place banner and text advertising on specialized sites, organize mailing to email addresses. But the latest methods are more appropriate to search for wholesale buyers, sponsors and business partners.

Sale of vegetables and fruits - Business plan

The business plan is necessary for the opening of a small shopping point in the market and in the case of creating a specialized store. Thanks to him, the entrepreneur will be able to preliminarily plan the stages of the development of his case, approximately denoting their time frame, calculate the costs, and also determine and minimize risks. Creating a document is not necessary to order a specialist if you plan to open a relatively small trading point - an entrepreneur after familiarization with the profile literature and the comments of experts will be able to draw up a financial plan on its own. We recommend including the following sections in it:

• summary (goals, sales market, the target audience, short description business development strategies, main risks, need for investment, payback period);
• description of the service, range;
• analysis of the situation in the regional market, if necessary, in the country;
• main and potential competitors;
• equipment;
• financial plan (tax system, calculation of tax amounts, insurance premiums for extrabudgetary funds, costs - cost of production, labor payments, rental of premises, buying equipment, advertising costs, transportation costs, etc., and expected net profit, revenue, payback period).

Frequently asked Questions

Consider frequently asked questions on the topic.

Where to take products for business?

The most popular suppliers of products for beginners and experienced entrepreneurs who have decided to build a business on trade in vegetables and fruits are owners of wholesale bases. Sometimes it is more profitable to find one or several farmers who will be able to supply vegetables in the desired volume and assortment or comma product. The choice of the supplier depends largely on the situation in the regional market, the level of competition, the number of wholesale bases and their price Policy, as well as logistics systems. Growing products on the LPH (personal subsidiary farming) and its implementation are considered the most advantageous option, but greenhouses for growing vegetables require significant investments and knowledge of technology.

Do you need fruits and vegetables?

Special permission for trade in vegetables and fruits is not needed. The entrepreneur will need to issue its activities, and if it requires a format of work - to obtain the corresponding permits of Rospotrebnadzor, SES and state fire supervision bodies. But the seller should have at least copies of documents confirming the quality and safety of products in the case of the implementation of tropical fruits - papers indicating the passage of phytosanitary control. If a trade activity It is carried out on the market, and the goods are grown independently or supplied by farm greenhouses, it is necessary to obtain the conclusion of the state laboratory of veterinary and sanitary expertise at the outlet of the product.

What vegetables and fruits should be trading?

A good range is one of the most important collateral collateral and business growth. But some types of products are in demand most, and if you organize their quick delivery and monitor the quality, it will be quite quickly achieving the desired profitability. Among vegetables is best selling potatoes, onions, beets, carrots, tomatoes, cucumbers, cabbage. Also buyers are often looking for oranges, bananas, apples, grapes, kiwi, grenades. Extra fruits are rarely acquired, for example, Maracuy, Guauva, Cammbol, etc. (It is worth remembering the embargo on foodstuffs, including vegetables and fruits imported from some countries). The choice of an assortment in each case depends on the needs of the target audience, the format of the work and investment of the entrepreneur.

Read 10 min. Views 556. Published 05.11.2017

Food products - essential products having increased demand regardless of the season. This type of goods includes vegetables and fruits. It is the high demand in this field that pushes many novice entrepreneurs to the opening of such business. Below we suggest to consider where to start vegetable business and carefully analyze the nuances of this market.

Vegetables and fruits - welcome and necessary products in a daily diet of any person

Market Review

Fruits and vegetables are high demand not only in summer, but in the winter months. This category of products is rich in vitamins and nutritional elements necessary for the body. Despite the high demand at any time of the year, this business It is seasonal. The main income of such an enterprise brings from the beginning of August to November.

It is very important that the sale of such products is often accompanied by various difficulties. Considering the possibility of opening a vegetable store, it is necessary to take into account the various difficulties associated with constant verification by quality control bodies. That is why such an enterprise requires careful analysis of possible risks.

What to pay attention to

Before opening a traffic point, it is necessary not only to make a business plan, but also to develop a business development strategy. In order for the store to become a source of constant income, a lot of different nuances should be taken into account. It is equally important to attract the attention of the potential audience and to achieve the location of buyers.

Before opening a traffic point, you should carefully examine the alleged location. An open shopping point should be convenient for visiting residents of the surrounding areas. In order to attract a potential audience, a rich and rich assortment is needed. An important role is played by the interior of the store.

Also, the client attracting strategy should also be used. In order to increase the potential audience and not to lose regular customers, only fresh and high-quality products should be sold. The poor quality of the products is the right way to loss the majority of buyers, which negatively affects daily profits.

Which products enjoy in high demand

Profitable business selling vegetables and fruits is built on a constant analysis of consumer needs. An interesting, popular and wide range - is the present key to the payback of the enterprise. Developing a strategy for the development of the enterprise, the seasonal demand for various products should be taken into account. The proposed range should include dozens of different positions, in order for each potential buyer to have the choice.

Vegetable business is very popular in different settlements

Speaking of seasonal preferences, it is necessary to allocate that tangerines, lemons, apples, beets and potatoes use in high demand during the winter months. In the summer months, the role of demanded goods get berries, cherry, cherry, watermelons and melons. There is another category of goods that are popular regardless of the season. Such goods include onions, pumpkin, zucchini, eggplants and cauliflower.

A competent approach to the preparation of the range and careful analysis of seasonal demand will not only increase the income, but also significantly increase the coverage area of \u200b\u200bthe potential audience.

Where to take goods

There are several ways to obtain products, so at the creation of a business plan, it is necessary to take into account ways to obtain goods. Let's analyze the main ways to obtain the range:

1. Purchase from farmers. One of the most common ways to produce the necessary goods. Most residents of villages and villages willingly conclude contracts for the supply of vegetables and fruits. This option implies a low level of procurement of goods.
2. Import. This method is most often used to acquire exotic products that are grown abroad. Such products include mango, kiwi, pineapples and bananas.
3. Own farm. One of the most expensive options due to the need for a prepared land plot. A similar method is used by various networks of hypermarkets. It is important here to consider that our own economy limits significantly due to climatic conditions.

The business plan of the vegetable store is based on the method of receiving the goods. All of the above methods can be combined, which will significantly reduce the cost of purchasing certain goods.

Format sale

There are several appearance formats of the outlet. Below we offer to familiarize yourself with all sorts of outlets:

1. Tent on the market. In order to interest the potential buyer, you must have a wide and rich assortment. The tent on the market should attach the attention of the audience, in view high level Competition.
2. Sale from the car. This method is most often used farmers who, after harvest, export their products to markets and grocery fairs.
3. Stationary store. Opening a similar point, you should consider the future location of the store. It is very important that your store is close to sleeping areas and roadway. A small shop must offer a rich assortment to the buyer. In order to increase the number of regular customers, it is necessary to pay high attention to the quality of the goods.
4. Wholesale. The last option is considering the sale of existing products of catering establishments or small shopping points.

Sale of fruits and vegetables associated with numerous risks

Wholesale trade in fruit and vegetables as a business can be a source of permanent profit and high income, when taking into account the presence of certain relations. Useful dating with the authorities of establishments catering All will allow you to have a stable demand for your offer. Despite this, the most popular format of this business is the opening of a full-fledged trading point.

Market analysis

Before opening a traffic point, you should carefully analyze the situation in the market. Increased attention should be paid to possible competitors. An objective assessment of competitors' proposals will allow us to properly approach the compilation of the range. Also, this business plan should take into account possible risks.

Such an analysis allows you to get a lot of information that will serve as a kind of foundation. At the initial stage, the dislocation and number of competitors should be determined. Then to analyze the demand for various categories of goods.

An important role in this matter is the target audience. At the stage of market analysis, you should identify the possibility of delivering to your future store of unique or rare goods.
Business plan Fruit Vegetables should be based on careful processing of competitors' offer. In order to interest the buyer, your store must offer services and goods missing competitors.

Possible risks and benefits

It should be understood that, despite the profitability of this business, such an enterprise is always accompanied by certain risks. That is why before the opening of the store, various factors should be carefully weighed, negatively affecting business development.

One of the highest risks in this area is a short shelf life of the range. If the goods received is not realized during the first week, most products will lose their aesthetic appeal. It is the loss of a commodity type - one of the most common causes of damages. Competition also plays a considerable role, so you need to constantly track the dynamics of prices for competitors.

The purpose of opening a trading point specializing in the sale of vegetables and fruits is obtaining high profits

The above risks with the right approach to the organizational issue may be a kind of advantage. A short shelf life of fruits and vegetables allows you to refuse to rent a warehouse with a large area. You can also abandon significant investments in the acquisition of large lots of goods, and buy the necessary products with small wholesale. At the initial stages of development, this approach allows us to estimate the demand of the audience.

The main advantage of this sphere of trade is that the products under consideration are always in demand regardless of the region. Also, the low cost of the proposed range allows you to work on a wide audience.

Marketing Promotion

Considering the question of how to open a vegetable store from scratch, it is necessary to especially allocate the importance of the marketing plan. The correct approach to the advertising campaign allows you to attract the attention of the general public. To do this, it is necessary to equip the store with a bright signboard. An important role is played by the aesthetic look of the room itself.

To attract the first customers, you should organize the distribution of leaflets and arrange a "discount" days. In order to increase the potential audience, the products offered should be only high Quality. In addition, the level of maintenance is important.

Selection of the right room

At the business strategy development stage, it is necessary to take into account the location of the future store. You should also take care of suppliers and acquiring various equipment in advance. One of the most important aspects of development in this field - right choice location for trading.

When opening a small store, such factors should be taken into account such as remoteness from possible competitors and location near the lively car expense. It is important that the discovered store is located within walking distance for residents of the nearest bedrooms. The main requirement for vegetable shops is the location on the first floor. You should also take care of the placement of bright outdoor advertising in advance, in order for the emergence of the surrounding residents, the surrounding residents look forward to opening a traffic point.

Creating an interesting and demanded range is a pledge of profitability and the prospects of any trading enterprise.

How to equip the store

Equipment for a vegetable store is one of the most important components of profitable business. It is necessary to purchase freezers, allowing to increase the shelf life of the goods and for a long time maintain a commodity appearance. In addition to industrial freezers, we need cooling chambers for fruits that require careful storage.

However, the first place in the degree of importance is showcases to calculate the goods. When purchasing equipment, only qualitative models from the proven manufacturer should be given its preference. The correct layout of fruits and vegetables is a pledge of increasing profits.

But in order to have a product, it is necessary to choose a responsible and conscientious supplier. Most of these firms independently deliver goods to the outlets. However, some farmers do not have such capabilities, so you should take care of the rental of freight transport and hiring relevant personnel.

In order to avoid possible financial losses due to the expiration of the shelf life of the goods, the store must be equipped with a sufficient amount of cooling equipment. Compliance with storage conditions will significantly extend the shelf life of many vegetables.

Organizational plan and business registration

At the time of opening your store, your business must be officially registered. In addition, the necessary staff should be fully staffed. With a small size of the trading point, the staff may consist of four people. For the sale of goods you need two sellers working in replacement graph. For the supply of goods from farmers and residents of the village, it is necessary to hire a driver who can combine the post of loader. In mandatory, such an enterprise requires an accountant who will lead financial accounting.

One of the important requirements for hired personnel is the availability of a medical record.

Opening grocery store It is necessary to register B. tax authorities, in the status of an individual entrepreneur. A number of specific documents should be collected before the official discovery.. To open a traffic point, it is required to obtain permission from Rospotrebnadzor, fire inspection and sanitary. The presence of a similar package of documents will avoid various problems when checking.

The opening of the grocery store is performed in two stages, a duration of several months. At the first stage, the suppliers search is carried out and a more convenient location is selected. At the second stage, the purchase of goods and specialized equipment is carried out, employees are hired, and the goods are arranged on the shop windows.

Competent compilation of an assortment in different seasons contribute to a significant increase in profits and attract buyers

Business plan with calculations

The average level of initial costs for the opening of the trading point is about 1,200,000 rubles. The cost of the monthly rental of the room is 25,000 rubles. In the amount of equal to 200,000 rubles, repair work and outdoor advertising will cost. The approximate cost of acquiring fruits and vegetables is 200,000 rubles. Buying freezing and cooling chambers, and also showcases will increase in 250,000 rubles. The cost of purchasing freight transport will be about 500,000.

Next should consider monthly expenses. For the resumption of sold goods, it will take at least 200,000. The wage of staff is about 55,000 (for regions). Gasoline costs, payment of utility bills and taxes make up about 20,000. It is also necessary to take into account unforeseen expenses - about 5,000 rubles, each month. Thus, the amount of monthly expenses is about 300,000 rubles.

Let's estimate the level of profitability of such an enterprise. The average daily income of a small trading point is 12,000. The average revenue in one month is about 350,000. If this amount is subtracting monthly costs, then you can get an approximate amount of the monthly income - about 50,000 rubles. Thus, it is possible to recoup invested capital within two years.

Trade of vegetables and fruits as a business is known from time immemorial. At all times on the territory of our country, the sale of vegetables and fruits is a business that brings permanent income. How to start your business for the sale of fruits and vegetables, to pay attention to, tell us in our article.

The concept of "vegetable business" includes not only vegetables, but also fruits too, as it is not easy to imagine trading exclusively with vegetable crops.

Given the fact that he is known and disseminated is not the first decade, confidence in the development perspective appears. The benefits of business flow out of its demand in the market.

A negative torque that significantly reduces the rainbow development and promotion of this type of trade is competition in the market. There is no shortage in Russian and imported fruits on the counters. Although in this area the requirements for the diversity of the range and the presence of a specific type of vegetables and fruits depends on the calendar holidays and the time of year. A businessman who feels and understands these customer requests and satisfies them on time, is not afraid to incur losses.

Entrepreneurs of all forms of ownership are engaged in business selling vegetables and fruits, regardless of the area of \u200b\u200bthe trading place:

• tray on the market;
• separate kiosk;
• department in the supermarket.

And in each of the listed options - its target audience, buyers. Each of them has a subjective opinion about the correct and favorable place of acquiring natural vitamins, as vegetables and fruits are called.

In the regions where the tradition of gardening and gardening is developed, summer residents make up a separate competition by trading fruits and vegetables.

This also needs to be taken into account when compiling a pre-business plan of a vegetable store, since, comparing the prices of grandmothers in the market and in the kiosk on the imported goods, many, in an old-fashioned one, make a choice in favor of the "environmentally friendly and local" product, ignoring resale.

Before proceeding to legal registration Business on fruits, are determined with the format of future trading: Will it be a small counters in the market, a separate store or wholesale.

The decisive factor when choosing a format is the value of the starting capital and the availability of experience in trade.

From this depends on the need to attract wage and shape of ownership of the enterprise:

• individual Entrepreneurship (IP);
• legal entity (LLC).

Difference between how to open a vegetable stripes or do wholesale business On vegetables and fruits - huge. Requirements for suppliers, the availability of connections among buyers - all this is different in size and importance.

Newbie in trade that does not have impressive starting capital and experience, prefers to start working with the opening of a stall or a fit (vegetable shop or a tent). The basic requirement is the presence of space for trade, own or leased. The first 2-3 months of work will be shown what kinds of fruits and vegetables are in constant demand, and which makes sense to bring only before the holidays.
The store assumes the presence of employees and full accounting, premises for the store, but also the turnover of money in it is an order of magnitude higher, if compared with a stall or counter. Network trading constitutes competition to private shops, but they cannot respond promptly to customer requirements. How to open a store or how to open a straw, you can consult your experienced businessmen or find information on the Internet.

Decide to do the wholesale trade in fruit and vegetables, supply private and network stores can a person possessing such connections with suppliers and has guaranteed sales from buyers. The last moment plays a paramount role, as vegetables and fruits specific goods, with a short-term storage period, after which it becomes unsuitable for implementation.

Developed logistics systemwhich allows you to uninterrupted the goods to the warehouse and ship it to the store - the indispensable requirement of such a business.

Business registration and permissions

Register an IP or a legal entity - solves exclusively the businessman himself.

And in the first, and in the second case, hire employees to work, the taxation systems also coincide:

• a simplified system by the formula "6% of income" or "15% of the difference between income and expenses";
• UNVD (in this case, the services provide only to the population, but not legal entities);
• general, which implies full tax and accounting.

The IP registration process itself takes 5 working days and costs 800 rubles of state duty. The formation of a legal entity is a more labor-intensive process, special forms are filled out, the Company's charter is registered and the calculated account opens. The tax inspectorate examines the application within 10 days, after which the entry into the Unified State Register of Legal Entities is made.

Since the sale of products is directly related to human health, requires permissions for this type of trade. For the sake of justice, we note that some of them are notified. Say, Rospotrebnadzor, State Fireman Supervision, the Electronology is enough to notify the beginning of its activities. But the certificate of compliance with the sanitary standards and the quality and safety of products is mandatory.

Street trade requires an additional document called "Permission to install a trading facility", which is obtained in the local administration.

Half success depends on the successful place of trade. This applies to all types of goods, and to vegetables and fruits - especially. To imagine that the buyer in search of potatoes, apples or oranges will overtake half the city, it was possible only in the distant Soviet years of deficit.

The scale of the started business affects its location is no less. The main criterion is the passability through a specific point and that's it. It does not matter whether these are returning residents of the bedrooms after work or bored visitors shopping center, the main thing is that they were. The presence of competitors for vegetable businesses should not scare a novice entrepreneur.

Otherwise, the store, lettuce or the counter serves shopping groundThis is not fundamentally. The only exception is wholesale of vegetables and fruits.

Taking into account the size and rental of the square in the warehouse, the volume of supplies, choose a place with developed driveways of any type of transport.

Maximum and permanent compliance of the choice of products by requests on them - pledge profitable trade. Any extremes are unacceptable: limit ourselves to 2-3 species, it means to pre-educate yourself to discontent buyers, but also to keep 100 species and varieties of fruits and vegetables, many of which are not familiar with our compatriots - not the case.

Golden middle looks like this:

1. Vegetables and roots: potatoes (preferably 2-3 varieties), tomatoes, cucumbers, cabbage, carrots, onions, garlic, eggplants, peppers and legumes. The list is given descending.
2. Fruits: Apples, citrus fruits (3-4 types), pears, grapes, bananas, exotic imports (mango, pineapple, kiwi), messenger cultures per season.
3. Green (onions, parsley, dill), dried fruits and a mixture of them and nuts.

This number of types of goods is enough to start business. And as it has been developed, the attentive seller and the owner will understand himself, which is still worth it, and from what to refuse without tangible losses and claims.

If we are talking about a small store or shop in a residential area, then local buyers will highly appreciate the ability to order a specific view and amount of product.

Business development on trade in vegetables and fruit is impossible without availability necessary equipment. The obligation of its acquisition logically follows from the natural properties of vegetables and fruits to deteriorate and take not only not a commodity look, but also to move from the category of "goods" into the category "Waste".

Despite the fact that each individually the food supply from a vegetable store is grown in different climatic conditions and requires specific storage conditions, allocate general requirements, subject to which the duration of the trading period increases.

We are talking about refrigeration windows and shelves whose temperature is regulated as needed. Split system or air conditioner will not allow indoor temperature to exceed the recommended indicators.

Without a standard set of racks, shelves and shelves do not work out. Online cash desk or cash register and scales also enter the mandatory starting set of equipment.

Freshness, commodity and competitive purchase price of fruits and vegetables - this combination allows you to develop a business and not be afraid of bankruptcy.

The problem of searching for suppliers, ready to satisfy all the requirements of the purchasing businessman - the first aspect, which is solved at the preparation stage of the business plan.

The distance between the purchases and sales points, the transportation is free to deliver the goods on a constant and regular basis, all these moments determine the specific choice of the supplier.

Trading organizations and businessmen offering wholesale purchases of vegetables and fruits enough in any region, this is:

• wholesale bases;
• markets;
• representatives of retail chains.

They are ready to deliver goods to the door of the store.

Local vitamin products The owner of a stall or a fit can buy in farmers and dachensors that implement excess grown on a garden or plot. But the range of goods and its amount will not satisfy the needs and requests of buyers, it concerns seasonal vegetables.

What you can not say about the wholesale trade organizations and their representatives. They will deliver any quantity and local and overseas goods where you wish. But there is one "but". They work according to prepayment, which means that the purchase and transportation of the first and subsequent parties must be prepared cash For payment of the service provider. And do not forget about damage, drying and the rattles of the goods during the road.

Experienced businessmen at the stage of concluding a contract for the supply of vegetables and fruits include conditions for the possibility of returning spoiled or not sold in time products.

Resperating wholesaler without much joy, but goes to such a step, to maintain a reputation of an honest and fair businessman.

Marketing Promotion

Business on vegetables is impossible to develop without promotional and marketing actions and receptions, these are the costs of competitive struggle.

Businessmen, thinking about the problem "How to open a vegetable shop from scratch", it is necessary to keep in mind and this item of expenses when planning your business. And if you can not hurry in the first 2-3 months with advertising, then marketing techniques are applied immediately.

This is about:

• the correct layout of the goods;
• give it an appetizing species;
• the right relationship of the concepts of "price" and "quality";
• maintain a species assortment at the required level.

Competitors' monitoring includes not only the prices themselves, but also their connection with the quality of goods, size, color, freshness.

Before festive days It makes sense to moderately reduce the price of the most chassis, enjoyed by increased demand.

Seller, directly serving buyers, I must thoroughly understand your product, know his taste properties, be able to file it (if it is a little-known fruit), to be a benevolent and polite person.

Experienced sellers accurately determine the mass of visitors to those who can offer a product of a more expensive price category, and who can go and release extra 30-50 grams of dried fruits or potatoes.

Business on vegetables and fruits is distinguished by continuing demand, competition among merchants, the possibility of rapid response to customer requests and high profitability.

Subject to the well-chosen place for sales, the right range and polite seller, success will not make himself wait.

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Sale of vegetables and fruits (business plan)

Fruits and vegetables are products that are in demand at any time of the year. They are useful, tasty and necessary for any organism. Therefore, many entrepreneurs are thinking about the opening of the case based on their sale. For this, a competent business plan for the shop of vegetables and fruits is drawn up, after which all the steps of this document are implemented.

General description of the project

Vegetables and fruits are bought not only in the summer, but even in winter, so any festive table is difficult to imagine without these products. However, the business on their sale still belongs to seasonal, since the greatest profit can be obtained at the end of summer and autumn.

Goals and objectives

The purpose of the opening of a trading point specializing in the sale of vegetables and fruits is to obtain high profits, as well as attracting a large number of regular customers. For this, tasks are performed:

• competently located the store so that it is convenient for visiting many people;
• a wide, deep and saturated range of goods is formed;
• an interesting interior is created in the room;
• buyers are involved in different methods;
• sold exclusively high-quality and fresh products.

Important! If sellers will sell low-quality vegetables or fruits to buyers, then people will not return to such a store again, which contribute to a significant decline in profits.

What vegetables and fruits should be trading?

Creating an interesting and demanded range is a pledge of profitability and the prospects of any trading enterprise. In the process of drawing up the range, some nuances are taken into account:

• it is desirable that the range is saturated and diverse, which will allow each buyer to choose the desired product;
• in winter, classic goods are in demand, which include potatoes or beets, apples and tangerines;
• in the summer, seasonal and demanded goods, for example, cherry and cherries, strawberries and raspberries, peaches and watermelons, melons and apricots are considered the most relevant.
• it is advisable to always have a cauliflower and zucchini, pumpkin and onions in the assortment, as these products are purchased at any time of the year.

Competent drawing up an assortment in different seasons contribute to a significant increase in profits and attract buyers.

Where to take products?

Sale products can be obtained in different ways:

Thus, buy goods for sale in different ways, as well as certain vegetables or fruits to grow independently, which will significantly increase profits.

Business formats

The trading point in which vegetables and fruits are sold can be represented by different formats:

Store format	His features
Trade in the market from the car	Usually used by direct manufacturers who, after harvest, come to Sunday fairs for selling all the collected products.
Sale in the market in the tent	It is important to form a rich and diverse assortment to attract buyers, as other tents with similar goods are nearby.
Creating a stationary store	The optimal place is selected next to the pedestrian paths and the carriageway. In such a store, you can offer a truly unique and extensive range. With quality goods, the likelihood of creating a huge base of regular customers is great.
Wholesale of catering or other stores	The format is used by large manufacturers or small-winding companies.

The third format is most often selected, involving the creation of a full-fledged stationary store.

Analysis of the industry

Risk analysis

Shops selling vegetables and fruits are usually profitable, but even in their work there are certain risks.

The benefits include:

• not required at the beginning of the activity to invest substantial funds into the organization of business, since a small amount of products sold in a short period of time is acquired;
• there is no need to contain a huge warehouse, as vegetables and fruits have a short service life, so there will be no commodity residues;
• sale goods are considered one of the most sought-after and often purchased in any region;
• their cost is considered accessible, so people of different wealth speak as buyers.

The risks of this business include a short service life of products, so if it is not implemented for several days, it will lose its freight and utility, which will lead to losses. High competition is an essential negative work factor, as it is important to constantly monitor the prices of competitors.

Marketing plan

For the efficient operation of such a store, proper advertising is required, and methods are most effective:

• bright outdoor advertising;
• distribution of leaflets on the street;
• the proposal of high-quality products will lead to the activation of the sarafined radio;
• providing high quality service.

Production plan

The location of the store is determined, and the equipment for trade is also purchased. The search for suppliers offering a wide and deep range of goods is carried out.

Necessary area and premises

Choosing a place to implement vegetables and fruits is an important aspect of successful work.

You can choose different formats of activity, but if trading is planned through a stationary store, its location is selected taking into account some important factors:

• denial of competitors;
• finding next to pedestrian walkways;
• the output of the facade on the roadway;
• there should be a store on the first floor;
• the ability to use bright and attracting outdoor advertising.

Important! If buyers are convenient to visit the store, they can take products in it constantly.

Equipment

For the sale of vegetables and fruits required to locate in the store required commercial equipment:

It is important to choose such equipment that is attractive and high-quality. Competent display of goods contributes to an increase in sales.

Transportation and storage

Mostly suppliers will independently bring the goods to the store, but some direct agricultural producers do not have the ability to carry out this action, so you have to purchase cargo transport and hire a loader driver. He will deal with the carriage of goods.

Storage of vegetables and fruits should be correct, so the store must certainly have enough of the cooling chambers in which there are optimal conditions For products, which guarantees an increase in their shelf life.

Search suppliers and customers

Suppliers find enough simple, and for this, various methods are used:

• visit the cottages and villages to establish contacts with direct manufacturers;
• finding intermediaries on the Internet offering products from different countries;
• establish contact with local wholesale companies.

Organizational plan

Experienced and honest sellers are selected, and business is officially registered. The store opening schedule is being developed.

Required personnel

For work retail Store Requires:

• 2 sellers working alone;
• driver-loader;
• accountant.

All employees must have medical records.

Business registration

For retail Food food is allowed to execute the PI. It is important to obtain documents before starting work:

• permission to work from the SES;
• permission from fire inspection;
• resolution from Rospotrebnadzor.

Without these documents, significant penalties may be superimposed during the verification process.

Schedule opening

Such a grocery store opens literally in two months:

• 1 month - search for suppliers and location of the store;
• 2 month - purchase of goods, staff staff, purchase trade equipmentThe correct location of products on the shop windows.

Thus, become the owner full business You can in a short period of time.

Financial plan

For opening a shop selling vegetables and fruits, 1 million 120 thousand rubles are required:

• acquisition of goods - 200,000;
• premises repair - 140,000;
• advertising - 50,000;
• buying shopping equipment - 230,000;
• acquisition of a truck - 500,000.

Monthly expenses are 303 thousand rubles:

• renewal of the range - 200,000;
• rental of premises - 25,000;
• employee salary - 55,000;
• gasoline costs - 4 000;
• communal payments - 2,000;
• taxes - 12,000;
• other expenses - 5,000.

Revenue per day is usually 12 thousand rubles. Monthly revenue equal to 360 thousand rubles. Net profit is approximately 60 thousand rubles. Invested invested funds for one and a half years.

I want to present you your case on remote business on wholesale supplies of vegetables and fruits. It will be about other people's vegetables and fruits, as you understand. And we will perform a mediator between the seller and the buyer. Everything will be going on below, verified personally in practice.

To make it easier, I will describe the entire scheme of our business for sale (resale in our case) of vegetables and fruits on the example of potatoes. There is enough stable demand for potatoes in Russia, this is a massive product and not quite expensive.

Intermediary Agency Business on wholesale sales Vegetables and fruits are much easier than the classic business on the same products that requires dozens, and sometimes hundreds of millions of personal investments. Therefore, to earn in this business on average a hundred thousand rubles, it is enough to know general information and work scheme in this area.

To make the most clearly and understandable, tell us on the example of potatoes, the goods that I chose. You can see how many every year the population of only our country consumes this product: In 2017, 29.6 million tons of potatoes were collected in farms of all categories and a year from year to year. This amount is growing.

So, let's begin.

Types and varieties of potatoes

All potatoes are divided into 2 types:

1. Seminal.
2. Food.

According to varieties - 3-5 major varieties are usually grown in each region. Therefore, you do not have to study a large amount of information.

Search supplier

Each supplier is interested in selling their harvest as soon as possible. Therefore, cooperation is very willing.

The contacts of the owners of farms can be found on the sites of mines. The agricultural land of almost any area in which you live. Or we are looking for all organizations on request - KFH (peasant-farming) and similar in meaning in the name of the organization.

Search Vegetable suppliers in Yandex

Call it in the morning and if you got not on the owner of the enterprise, then you immediately ask him mobile phonewhich will be willing you.

Negotiations with suppliers

Of course, on the phone to agree on the meeting and personally live everything, but most often the fields are somewhere in the area and without a personal car will be a little problematic to get there.

If you do not have a car, but there is an opportunity to ask someone, spend the day and get acquainted personally with the owners - it is better not to lose this opportunity. It will be your advantage. If there is no such possibility, then you can discuss everything on the phone.

Time negotiations may take 10-15 minutes and this is normal - the owners of the enterprises are accustomed to such calls and usually react positively. The task of finding out important parameters, as:

• grade;
• caliber (size);
• the expected amount of harvest;
• production workload;
• packaging;
• weight availability;
• how the most convenient to get, who meets;
• payment cash / non-cash, whether they work under the contract.

After that, I will definitely ask the photos of goods. The client always asks pictures, download others from the Internet - I do not advise, because The client is most often not the first year in this matter and on arrival can easily understand that he was deceived that he would call the negative.

Pricing (our surcharge on the goods)

After discussing all potato parameters, it is worth warning the owner of the size of your markup.

In potatoes, it from 50 kopecks to 2 rubles on average (for 2018).

Selling a better minimum of 20 tons is one wagon. That is, the earnings will be from 10 to 40,000 rubles. with one truck. I do not pay a smaller volume.

You can sign an Agency Agreement with the owner, but most often enough verbal agreement. Take your money either with cash after the transaction, or the owner translates into a debit card.

Channels Sales, Advertising

I do not see the point of painting a lot here, as you find a customer having competitive prices and acceptable product quality is not difficult.

The best platforms such as Agroserver and Avito are best. Again, you need to publish good photos And the full description of the benefits of goods and work is with you. It is very important!

Let's talk about how much you can earn a resale of vegetables.

Now about the main thing. Personally, for the seasonal month (season September - December), I earned 80-120 thousand rubles in that year. Remotely.

People who have the opportunity to attend transactions and hold large orders through their company as intermediaries earn up to 10 million rubles. per season. And most often then you already acquire your repositories and sell already from it.

But we are discussing precisely remote earnings, so it is worth counting on the amount of from 50,000 to 200.000 rubles per month. Such earnings I have both familiar guys who work according to this scheme. As such, there is no earning ceiling of course. Everything as always depends on you yourself.

Pros and cons of business on resale vegetables

pros

• Earnings on average 100,000 rubles. per month.
• Remote work.
• You do not carry any responsibility.
• Very many customers (if you post competently drawn announcements).

Minuses

• The owner can throw. In search of good suppliers I have risen more than once. Here as they say there is a natural selection of cleavage.
• On the phone it is desirable to be from 7:00 and until 22:00. Buyers call at any time and need to strive to answer all calls.
• Costs for telephone communication. Well, at will, at Avito and Agroserver (but not much). To earn 80-100 tr. I inserted no more than 2 thousand rubles .. / month.
• The transaction cycle varies in the range from 1 day to 2-3 weeks. Depends on the buyer.