The name of the electoral company. How to come up with a brand name: ideas, examples

Real examples of choosing the original name of the company.

Before you begin to choose the name of your future or current business (the name change is required), we bring to your attention a cognitive selection of materials as chose or changed the names of their Great companies.

Those great who are their own business, their lives in business have proven that they need to be equal and take the best of their experience.

Take a look at their solutions and stories. Perhaps these examples will inspire you to such successful creativity that your choice will make your faithful, final and live with your business for many years.

Creative names of companies. History 3m.

In the distant 1902, five entrepreneurs from Minnesota decided to establish a company and began to decide how to call their new brainchild. The first and simplest thing that came to them on the mind - MinneSota Mining and Manufacturing Company (mining and production company).

But the founders of the company wanted to stand out on the market not only by their innovative products, but also by the title. Then they replaced the boring and long minnesota mining and manufacturing company but simple and original - 3M (three initial letters of the words included in the initial name).

Today's name 3m throughout the world personifies an innovative business. Abbreviation and abbreviations are an ideal means of expressing long and complex names in the company name.

How to choose a name for the company. History of Apple or Fighting Perceptions.

When Steve Jobs I conceived to create a company of computers, about computers at that time almost no one knew anything.

Therefore, when it came to choosing a name for your new business, Steve understood - the company name should be simple, catchy, friendly and addressed the attention of many people with their unusual semantic load.

Steve chose the name "Apple" (apple). Subsequently, the co-founder of the company Steve Wozniak recalled that Jobs was picked up on this name. His stay in the Oregon apple orchard.

The unexpected decision has played a major role in promoting Apple products not only due to innovative products, but also due to the unusual and such "tasty" name.

Dual names of firms. Bape: "Bathing of monkeys in warm water."

The company name for the production of fashionable youth clothing Bape has become a real engine sales.

The fact is that the creation of the company, the musical producer of DJ Tomoaki "Nigo" Nagao was very well versed, than to attract the attention of the part of the youth to which the brand's business was sent and therefore came up with an unusual and sonorous name.

In 1993, Japanese proverbs were trendy among young people. One of these sayings and inspired DJ Tomoaki to the name: "Bathing Monkeys". The derivative of the old Japanese saying "Bathing of a monkey in warm water."

This name approached as it is impossible to the audience, which was originally defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think to whom this name will serve who will be interesting.

An example of a successful name of firms. Kodak: the strength of the letter "K".

George Eastman, the founder of the world famous Kodak company from childhood loved the letter "K". In 1892, Eastman decided to create new company The offering market is a completely new, innovative product.

Eastman understood that for such products it is necessary to choose an unusual, modern but simple name. He decided that the name would begin and end with the letter "K".

Moreover, he thought absolutely correctly that the name should be memorable, nothing to denote and should not be distorted. After long experiments, the name "Kodak" was selected with words and names.

This name, like the company, has existed for more than 100 years and became known to all mankind. The name is firmly strengthened into people's consciousness as a symbol in the world of photography and pop culture.

The best name for the company. Nike Inc Instead of Blue Ribbon Sports.

In 1971, Bill Bauerman and Philip Knight, the founders and owners of Blue Ribbon Sports were preparing for the release of a new line of football butches with a company design from Carolyn Davidson called Talk, and they needed a new and very memorable name.

This name should have been blind by the minds of sports lovers and as the owners considered, this could be done by holding parallels with Greek mythology. Nike - winged Greek goddess of Victory.

Such a name liked everything and attracted much more attention to consumers than boring - Blue Ribbon Sports. As a result, it was decided to formally change the name of the entire business in 1978 on Nike Inc.

Beautiful name - samsonite. "It's never too late to change."

Shwayder Trung Manufacturing Company, founded in 1910 by Jessie Shchardar made excellent leather suitcases and portfolios, which emphasized durability and durability.

However, afterwards the company was named after the Biblical Samson, whom God gave up the supernatural forces to win his enemies, fight lions, and loud whole armies.

In 1941, Shwayder began to use trademark "Samsonite" in a separate product line, and completely changed the name of his company in 1966. Large suitcases that produced the company were associated with severity, and those who have moved such gravity, in turn they associated with the biblical hero.

Very beautiful and successful solution.

Watch the video: "The History of the SCOTCH® Adhesive Tape from 3m."

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The most interesting names. Virgin: A good challenge on the market.

Virgin (Virgo, Madonna, Virgin). When a 20-year-old entrepreneur Richard Branson was preparing to create his company and report it to his first customers, he thought for a long time, how to call it right.

Helped the case. According to the biography of Richard Branson, one of his employees said: "We are completely virgin in this market, and in the business as a whole. Name the company "Virgin".

This offer was so liked by Richard that he immediately agreed, and the company with such an unusual name was registered in 1970. And since then the company has become one of the most famous companies in the world, and the Virgin brand has become one of the most recognizable.

Just beautiful words for the title. Haagen-Dazs: Look in the dictionary.

One example of how business owners used in his name nothing meaningless words are called Haagen-Dazs.

Look in any dictionary - this name does not mean anything. However, in 1961, the owners of the new company for the production of ice cream Rouvim and Rose Mattus chose for their business just such a name and for incomplete ten years have made these any meaningful words the most recognizable among many people and consumers.

The fact is that the ice cream was originally sold in the store with the same name in the Bronx where people of different nationalities lived and many simply did not understand the meaning of words written on english language. Nothing meaningful name has played an excellent service to all business.

Interesting names of firms. Google: Great mistakes.

Google is the name of the company in which grammatical errors were originally allowed. "Googol" - that was how it was necessary to sound the name of the world-famous company.

Google (from English) - a number in a decimal number system depicted by a unit with 100 zeros. When such a name was chosen, it was thought that it should have symbolized the titanic amount of information on the Internet, which the company sought to systematize with his new search engine.

But, unfortunately, the owners of the new business, the domain name: googol.com has already been busy. Then it was decided to use a distorted Google.com. Now in all dictionaries of the world there are two concepts: Googol and Google.

Choosing the name of the company - the starting point in the formation of the brand. It is from the name it depends on how consumers will relate to the company and the products they offer. Therefore, the neign should pay special attention.

Come up with a good name of the company is difficult. We will tell about 11 popular and working methods of nemining, which contribute.

And from this article you will learn:

• Why names are bad, and the names are good;
• How can you come up with a sonorous name for 1 minute;
• Why patronum is suitable for Russian realities;
• What is alliteration and how to use it;
• And many other useful information.

• Use easily memorable, preferably short, titles. Short and sound "First aid kit" will be remembered better than, for example, "GBOU SMOOP Armavir enterprise mechanization".

• Reflect the scope of the company's activities in its name. For example, according to the "Children's World" brand, you can understand what the company offers. And if you give the store of children's goods the name "unique", most likely you will easily lose part of the audience.

• Refer to the requirements of Russia's legislation. According to the laws, the name cannot include the word "international", the names of other countries and authorities in the Russian Federation, as well as "designations contrary to public interests, as well as the principles of humanity and morality ».

• Do not use negative associations. The hairdresser with the faceless name "Olga" will visit more often than the Hairdresser's "Medusa Gorgon". Unless the name is initially aimed at originality and shock.

• Use words that understand the wide target audience. The store "Electronics" will attract more attention than "Getinax".

1. Use your name or surname.

It is the most obvious and widespread reception. But it is necessary to take into account that shops, beauty salons and hairdressers "Olga", "Elena", "Milan" and other similar and so much. If you call the company just with the name, it will not stand out against the background of competitors. Better use the surname. You can change it a little - for example, write "Ivanoff" instead of "Ivanov", or use the abbreviated version of the name and surname. This technique was used by many people known today - Sir Thomas Lipton, Henry Ford, Corkunov. By the way, you can also - We also told about it inseparate article.

Examples:

• Tinkoff Bank;
• Lipton;
• Gillette;
• "Kaspersky Lab".

2. Pay attention to the literature and mythology.

Name the company with the name of the mythological character will be quite appropriate if enterprise's activities are associated with him. For example, the name of the god of winemaking Bachus can be used in the title of the store selling alcohol products, or factory that produces wine. And the name of the goddess of the Hunt Artemis can be applied in the nemine for the weapon store.

Examples:

• "Veles";
• "Onegin".

3. Renounce the scope of activity.

Think of how to characterize as one word what the company is doing. A competently chosen name will cause the right associations and contributes to fast memorization Brand among the target audience. For example, a cleaning company can be called "cleaning", the ritual agency - the "last way", the company that sells used cars is engaged in the "car", a furniture company - "Many furniture".

More examples:

• "Baltic Electrocompany";
• "Puzocarapauz".

4. Use abbreviations and abbreviations.

If the requirements of the legislation or personal beliefs interfere with you come up with a short and sonorous name or you want to reflect the full essence of the company's activities in the nemining, come up with a name from several words. But it will be remembered worse compared to short analogies, so you can create a short abbreviation from the long name. So many do state institutions And the management companies - for example, write "GTT" instead of the "Georgiev Technological Technical Science".

Examples:

• MTS - mobile telephone systems;
• VAZ - Volzhsky automotive factory;
• IKEA - INGVAR KAMPRAD ELMTARYD AGUNNARYD.

5. Apply the Allusion method.

Allusion - Modification of the already known name. If you use this method correctly, it will be easier for you to promote the company due to already established associations. But be careful - it is not necessary to almost completely copy the name of the famous brand: first, it will cause rejection from consumers due to the feeling of fake, secondly, it can lead to proceedings in court. For example, adidas sneakers are forged under the names of Abibas, Adisas, Adidass and others. All these names cause a loss of a low-quality replica.

Examples:

• "Lady X";
• "Grimm brothers".

6. Make a name from several syllables.

Take as a basis your name and surname, the name of the city and the nature of the company's activity, the syllables from the full name of the firm. Make a sonorous and preferably a short name that indirectly characterizes the main idea of \u200b\u200bthe brand, its product, the scope of activity or other important nuance.

Example:

• Intel - Integral Electronics;
• CisCosystems - San Francisco;
• Gazprom is a gas industry.

7. Use alliteration.

Come up with a rhymed or rhythmic name. It will be easier to remember compared to simple words or long phrases, as well as in the future, such a "name" can be successfully entered into slogans or poetic advertising. You can try to reflect in the corrugated name the essence of the company's activities - for example, to name the online store of goods handmade "Hindi Minddy" or a store selling only original products, Top Shop. And you can also use the rhyme names of fabulous characters, for example - "NAF-NAF".

Examples:

• Coca-Cola;
• Chupa-chups;
• M & M's.

8. Throw off from sound resistance.

The sounds of nature or animals are familiar to everyone since childhood, so quite easily remembered. You can use this in competent nemine: the main thing is to associate sound resistance with the direction of the company's activities. For example, for a veterinary pharmacy or pet store will be appropriate to use the names "MU", "GAV", "Meow". For the clothing store of newborns or babies up to the year - "AGU". For a company producing pig meat - "Hrew".

Examples:

• Agush;
• Schweps;
• "Your Lavash";
• Miu-Miu.

9. Name the company with a geographical name.

Look around - which local or international attraction is closest to you? Or what is the name to use to ensure that it does not contrast with the activities of the company? For example, you can use the names "Kuma", "Everest", "Baikal", "Ural" and other geographical names or planets, continents, reservoirs. But consider that they are common - it is advisable to somehow beat geography, for example, you can call the firm "Pearl of Baikal". Or use quasitoponyms - for example, convert the company name under the title of the city, rivers or mountains. For example, you can call the Confectionery Factory "Marmeland" - to sound creative.

Examples:

• "Saturn";
• "Yenisei";
• "Prague";
• "Baikalika".

Opening your store, it is important not only to think over the range and calculate the profit, but also to find a successful name for a new trading point. It should not only sound beautifully, but also bring real benefit to your business. Let's discern how to choose the right name for the store depending on its specialization.

Store name calling rules

The name of the store affects the success of the entire business. It depends on the recognition among consumers, their impression and attitude towards the trademark. There are names that are valid for buyers magnetically, and your task is to unmistakably find this tempting combination of letters or words, which will not be able to resist the subconscious of the person.

The name for the store, depending on the budget and size of the business, invent its owners themselves, or hired experts. For those who want to do without on their own, it will be useful to explore the rules for choosing a successful name:

1. "Brevity is the soul of wit!". Regarding the names for shops, this rule is triggered. Well, you yourself, do you like the store "Implementation of fresh milk products"? But some "stupid" or "cow" sounds quite organically.
2. Do not confuse with thought! Buyer - the people are harsh and passing. If the name deceives his hopes, it will cause irritation. The name must match the product. Often, foreign words are used for titles, names. Their use should be 100% justified. So, for example, "Hephest" (the god of fire and the patron saint of a blacksmith) is quite suitable for the enterprise trading in forged products. But for the clothing store, products, household chemicals, such a name is completely not suitable.
3. Easy to remember, just pronounce! The words are not suitable for difficult or with a large number of hissing - "Chashusuli", "SERSHOP", etc. If the word is difficult to pronounce, or it is incomprehensible - it will not just remember!
4. Consider the name with foreign languages. What are we talking about? There are words that in other languages \u200b\u200bcause ambiguous or even unpleasant associations. If we are talking about the online store, this is especially important.
5. Look for the only and unique! It is necessary to find a unique name. In any city, you can find "Little Mermaid", "Matriots", "Leaders", etc. All these names have already come, but they are still much. In real life, confusion arises, the face of the store is lost, difficulties with Promotion arise on the Internet.
6. In the title, you can use words associated with the target audience. For example, "Tolstoy clothes", "Goods for newlyweds", etc. This is not a rule, but rather advice.
7. Let the name "imagine". Invented the name? Do not hurry. Let "lie" a couple of weeks. After this time, it may seem not so good. Perhaps during the discussion of the invented name will appear a new idea.

Video in an affordable form introduces the viewer with the basic principles of the nemining. You will learn about ways to create names for the company, brand, shop:

Neuming is a whole science. So called activities aimed at generating successful names for stores and any other enterprises in need of attracting buyers, customers.

The choice of a successful name of the store pays a lot of effort. Announce contests and arrange brainstorms. But even the most successful name will be useless if the store offers poor quality or too expensive goods. The name is only "bait", with which the potential buyer is easy to "jump", if there is nothing worthwhile behind a bright sign.

You can do with free neiming - to try to independently try several methods for generating a successful name of the store.

We are looking for the path to the heart of the target audience

Suppose you need to come up with a name for an online store. The first thing you should think - "What is most interested in my potential buyers?" If your target audience is farmers, play on what is expensive. Yield, quenched animal, high supia, healthy rats, etc. If you trade in female spirits, speak in the name of the beauty, magical attractiveness, tenderness, love. Trade goods for young people - use their slang.

Here are the indicative examples:

• Household goods - "Cozy house"
• Children's products - "My baby"
• Perfume shop - "Charm".

How to define your own target audience? To get to the target, you need to identify it to begin. Then you can already formulate your appeal to buyers.

The audience can classify:

• By age - Teens, youth, able-bodied population, pensioners.
• By half - Women and men.
• For hobbies and the nature of activity. There may be products for fishermen, hunters, farmers, divers - the list is infinite.
• For solvency - medium, low, high, unlimited.
• On a separate line - goods for kids. Here the target audience is parents, dads and moms.

Deciding with the aim of looking for words that will affect the strings in the souls of a particular audience. Thus, the store selling women's linen will be of interest if it is called "Hunting", "Tigress" ... to please adolescents, read their posts in social networks - There are full of spells that can be used for the name of the store selling goods for young citizens. For example, "Rofl", "Lol", "Haip", etc.

Youth slang invalid in the names of shops designed for adults - teenage words will definitely scare them, need more calm and balanced options.

If - the cost of goods, the main thing is that you want to play, you need to hint on the solvency of potential buyers. ABOUT low prices The names of this type are eloquently, the names of this type - "Obolzlov", "Sköbieldtut", "Alzazy". But in the store of elite goods, you can not focus on prices - in its name there should be a fraction of pathos and significance. Only smaller prefabricated prefixes like "Elite", "Suite", "VIP" is a day before yesterday.

You can play not only on hobbies, but also on social affiliation. For example - to religion, subculture, etc. To find suitable words - work appropriate information.

Focusing on the product

Do not dwell on the beauty and promotion of the name - this way you will not find your buyers. If the user is deceptive in hopes to find the goods you need, he will leave the site in the first seconds. That is why the name must clearly match the product, which is in your store, and who is looking for a buyer. Take the fish, it means that there should be something "fish" in the title, sell accessories for cars - Need the "Auto" prefix. And so for each product.

If the store serves a specific region, it makes sense to indicate this aspect in the title.

If you want to change the goods, change the domain name. It is noted that it is much more expedient to open a new web resource than to confuse and lose customers who will be surprised why there are backpacks or sports shoes, seeds or beekeeping goods are sold in the store.

Successful examples:

• Electrical goods - "Light bulb", "socket", "Aladdin lamp".
• Building materials - "Stroydvor", "Stroyak", "Samodelkin".
• Auto parts - "Auto Park", "Autoche", "Toyotach".

This technique was invented back in the 40th of the 20th century. The essence of the brainstorming is to find a solution to the efforts of the team. Multiple people are task, it is assigned to her decision a certain time. In this case, you need to find a name for the store. The company of people is looking for the option.

The advantages of this approach:

• A single-sided look is excluded - the question is considered from different sides.
• Teamwork allows you to not miss errors - to see them on time and recognize.
• The risk of incorrect or mediocre solution is reduced.

As in reality, brainstorming on the search name is carried out:

1. Each participant for the allocated time comes up with a maximum of interesting decisions - titles.
2. From the lists choose the most suitable.

In the storming you can use friends, colleagues, family members, relatives - no mind will not be superfluous!

The optimal time to generate ideas during brainstorming is 15 minutes.

What is the secret of the technique? When all standard solutions The brain will be found to look for non-standard options - the generation of creative names begins. It is among them that is the most suitable name.

14 ways to come up with the name of your store

To simplify the solution of the solution, you can consistently pass several steps - stopping on certain topics. Consider maximum possible methods Search for a suitable name.

Surname and its derivatives

This method is actively used by the most successful firms - it is enough to recall the brands "Smirnoff", "Tinkoff" and others. But only do not write the end of "off" - this is archaism. Today we need more creative solutions.

An interesting option is to use in the name of the patronymic. For example, the name "Darynch" sounds good - for the gift shop. We need to look for something close to the mentality of compatriots.

More Tip - Do not use the name. Only the surname. Names occur in thousands of times more often, so the Vadim store or "Max" can be recognizable except in provincial town with a minimum of outlets. And about the Internet and speech does not go - the faceless names quickly disappear from the memory.

Using wordform and word combinations

Interests and informative names made up of two words. For example, "Truckonvis" - a cargo for trucks, "Stroydecor" - construction. You can also use abbreviation for the name - take the first letters of your name, surname.

A completely new word

This path chose many famous firms. For example, the words Adidas and Lego were completely new, before that they did not exist. And today they know the whole world.

Provocative errors

Not the most popular, but deserving method. The word written with a mistake attracts attention. This will cause hysteria at the so-called "grammar-ntsi", but their order is less than users who will allocate the store from the masses of others. Examples of such "typos" - "JynSa paradise", Tellefon.

Condition - typos and errors should be within reasonable.

Associations, Kalabura and Words Game

The rate, as in the case of intentional errors and typos, is made to attract attention. True, you need to act here more subtle, playing on certain strings of the soul of the target audience. "Terry Paradise", "Soft place", "Fish Eye" - Similar combinations always attract attention.

Riffamum

Another way to "stand out from the crowd". Task - find the Creamy Rhymed Name. Well, what kind of "inexpensive toys". A difficult way, but if you find a successful combination - success is provided. The rhymed names are perfectly "bungled" in memory.

Come on Vasha

Want to be noticed? You can go Va-Bank and raise rates, giving the store provocative, hooligan name. The main thing is not to overdo it - you have to follow the reaction of the audience on your provocation. An example of such names "Ah I've". The meaning of such a name is translated as "ah" - sigh, "I'll go" - to leave somewhere. But in the first seconds, the buyer will be in obvious confusion and is clearly interested in the store.

Foreign words

In a foreign language, in particular, in English, many ordinary words sound more complicated. Well, for example, "good water" sounds dry, gray and at all remains in memory, but "Bonaqua" sounds melodious, stylish.

Filved surnames

This option combines the surname - invented, and the goods. For example, "sausages" - sale of meat products, "Pirochoff" - pastries, "Floweroff" - the realization of flowers, and then on the list.

Names from geography

In the light of full-full of beautiful geographical names that can be used with meaning. For example, trading beer - "Bavaria", Grocery - "Baikal", etc.

Fairy-tale heroes

Fabulous characters always cause pleasant associations. The main thing is to apply them with meaning. Examples of successful names:

• "Three fathers" - clothes for full;
• "Gorynych" - sale of forged products;
• "Ryaba chicken" is a jewelry shop.

A few more ways

If none of the above methods have brought to a creative solution, try more than several options:

• Look for the name among the goods. Someone has already broken his head over inventing items for goods - use a stranger creative.
• Borrow the name of the "dead" brands. For example, when the company L`escale was closed, smart people quickly took advantage of an incomplete name.
• Last methodif nothing comes out - hide nemerers. They will come up with the name by using all their professional experience and potential.

The question of how to call Ltd., very serious. Speaking easier, because the ship will be named, it depends on how he sails.

And if you say specifically, the name of LLC belongs to marketing tools, and are known cases of change financial state Organizations after changing its name.

In addition, business card Companies - its name must cause consumers and surrounding positive associations and impressions. Especially if customers are still familiar with the company.

There were those times when the same signs were hanging at all stores, during competition, the selection of the company's name requires a special approach.

Basic rules for choosing the name of LLC

How to choose the name of the company or company, based on the laws of the Russian Federation?

Civil Code Article 1473, 4 part confirms that legal entity An individual name is chosen, reflected in the main documents. commercial organization. It must be registered in a single state registry Jurlitz.

There are also certain rules explaining how to choose the name of the organization. Violation of the selection conditions of the name may result in refusal to register in the registry.

Rules for the formation of the name of Jurlitsa:

1. There must be a reflection of the organizational and legal form, for example, CJSC or LLC.
2. If it is made up of Latin, English or any foreign words, there must be an option of the name in Russian.
3. There is a limitation of phrases with parts of "Mos" or "Ros", which are derived from "Moscow" or "Russia". To use them require permission.
4. There should be no coincidences with the names of various departments, power structures and ministries.

Sign of LLC must be memorable and sound. It is desirable that it be associated with the organization's profile.

Note: Invented phrases should be based on Federal Law № 14 Civil Codeadopted on February 8, 1998, describing the requirements for limited liability companies.

How can you call the company

How to come up with an interesting, memorable name? Even customers will be glad to the simple and pleasant name of the organization, it will serve as an advertising tool.

How to choose the name of the brand?

Easily pronounced, causing positive emotions sign, may:

1. Being related to the goods, but not to describe it.
2. Considerate the surname of the owner and console to +, or his name. Although it is possible that a situation may be created in the future when it is necessary to change the surname or name. Of the well-known concerns "Mercedes", which is the name of the daughter of the owner.
3. Display the concept of the organization, for example, "Windows - Home".
4. Being a reduction in initials or objects, for example, "OID" means "windows and doors".
5. Be the original due to the use of sonorous foreign words, such as Corporation or Promotion.
6. Include characters from history or Greek myths, such as the Perseus pool.
7. Be composed on Feng Shui, harmoniously combining characters and positive meaning.

Relicious names should not have a time frame, they are aimed at the future of the prosperity of the organization. For example, "Sport - 2001" will not be relevant in 2018.

It is worth noting: Do not look for a list of free items. When coinciding the name with the one that is already aimed at Single RegistryYour organization will be different registration number. Therefore, call your company as you want, but in a reasonable framework.

How to not name to call

The main condition, to observe which is necessary in the selection of the designation of the organization, is the inadmissibility of the designations that violate the principles of morality, public interest and humanity.

It is prohibited to use:

• patented items, there can be no second "adidas";
• full or shortened names of any state;
• names of organs belonging to state power any steps;
• abnormative vocabulary, slang, obscene words;
• complex words and words having a negative meaning;
• beaten phrases and templates;
• full or abbreviated names public associations and international organizations.

Should be taken into account: If you wish, to attach a part of the "Ros" or "Mos" to the title, it is necessary to obtain permission in the interdepartmental commission, where it will be necessary to pay state duty to 50 thousand rubles.

Permission to use the words "Russia" or "Ros" get if:

• the organization has offices in the territory of the constituent entities of the Russian Federation, having occupying half of the country;
• the organization is considered a major taxpayer, according to the legislation of the Russian Federation;
• the company plays a leading role in the market of a specific product.

The use of the word "Moscow" is substantiated by the Decree of the Government of the capital No. 147, published on March 27 in 2015. It is discussed in it, in what order you can use the state symbolism of the capital.

Violation of certain rules for drawing a name threatens judicial claims and claims that may end to the subjects for this name and financial losses.

Examples of beautiful names of firms

Creative names of Ltd. can be obtained in non-naming agencies to which you can contact online. Options, they are proposed, can be the most different, most importantly, so that they are happy.

And they choose the specialists as you like, sometimes just alphabetically. For example, listens to beautiful words on the letter "A".

However, their services will not be free.

Building

Names for brands construction companies You can justify with reliability, trust and competitive ability of the organization.

Variants of the titles of construction companies:

• "Utdom";
• "Your house";
• "Stroy House Service";
• "By system" and others.

Here you need to be very attentive. Customers are unlikely to believe that the builders "MiG House Building" can build a qualitatively and on time, for example, a medical center.

Trade

Trade facilities need to issue memorable and accurate signs saturated, reflecting the activity of trading companies:

• the assortment of purchases - "Books", "stockings";
• scale of the calculation of goods - "Shop", "Bazaar";
• product quality - "budget", "Extra";
• the relevance of the types of purchases - "Second Hand", "Fashion";
• half-actual signs of buyers - "Modnik", "Cavalier", Madame.

Transportation

Brands transport companies must stand out among competitors.

Their names can be:

• using English words, for example, Artway - translates as "Road with Art";
• with the union of initials or part of the name of the owner with the prefix "Trans" or "Auto", for example, "Aleksstrans";
• with the transportation association, roads, speeds, for example, "trajectory";
• using the BNC abbreviation, denoting speed, reliability, quality.

Examples of the names of companies carrying out freight transportation - "AvtoTrans", "Transservice".

For a taxi, "Mustang", "Fast and Furious" are often used.

The "Auto" prefix is \u200b\u200bwidely used, for example, "Favorite Auto".

Furniture organizations

Names of furniture enterprises can be justified:

• the creation of luxury furniture - "VIP Style", "Elite Style";
• the production of furniture items of certain styles - "Ampire House", "Barroo - Style";
• using cool popular words - "Stool", "Papa Carlo";
• the presence of style and luxury is "furniture style", "Prima - M".

Law firms

Such organizations are good and unshakable names: "Partner", "Advisor", "Femid". Such brands create an opinion on the high qualification of the company's employees who can solve any legal issue. The best of them achieve high goals.

Tourism

Brands in tourism depend on the company's specialization.

For a beach recreation, "Sea Breeze" and "Sunny Beach".

In the presence of excursion trips - "Oasis", "Columbus", "Traveler". Cruise, "Travel", "Line" and "Tour" are distributed.

Neutral names are given to companies with a versatile business, such that do not cling to any profile. For example, the historical name or name of the hero of the myths.

If you do not consider yourself a generator of ideas, you can't come up with an original and bringing the name of your company, then re-read the article and the answer will come by itself. Successes!

See the video in which they are given practical adviceHow best to call Ltd.:

Company name - indispensable part of her image. The correctly selected name helps to find the necessary customers, helps to take place on the market and relocate from competitors. The ideal name should be original, but not outrageous, interesting, but not too complicated, easily memorable and convenient in pronunciation.

Selecting the name for the company, consider:

• scope of activity of the company;
• features of the clientele;
• fashion trends;
• opportunities for development;
• competitive environment.

The correct name should attract a potential client. Very bad if the name of the company is constantly confused with competitors or just forget. It is desirable that the company's activities are immediately understood from the name.

It is important to take into account all the nuances. A good name must be harmonious, look beautiful on the signboard, in booklets, on labels. Think how you will use it in advertising: television, printed, virtual.

Too long phrases can be a problem with the promotion of the company. Note that some letters (w, sh) look badly in the headlines of magazines and booklets.

The correctly selected name should not enter the consumer to delusion. It is desirable that it is not consonant with the names of other companies. In some cases, this consonance can be perceived as plagiarism. Before registering the selected name, it is recommended to check in the state stake.

Names are subject to fashion. For example, lush names are no longer relevant with the inclusion of foreign words, popular in the 90s. Abbreviations and names composed of the names of the founders are also unpopular.

How to register ooo on your own and what documents will be required for this, you can read

How to choose a name for the company and to whom to contact?

Often this nemine is accompanied by the choice of logo, corporate colors, formulating the company's mission. This method has only one minus - a high price.

Help in the selection can and marketing research. They are ordered to agencies or spend independently. This method is convenient if the company goes to the current market with the already formed consumer pool.

Sometimes the success brings random names, not related to the field of activity of the company. But such examples should be considered as exceptions. By calling the company "Pear" you are unlikely to repeat apple success.

Company name: examples, list for various business areas

Choosing titles, consider the positive or negative experience of other entrepreneurs. Interesting ideas can be drawn, simply overflowing the telephone directory. Such a mini-study will not only help choose something interesting for yourself, but also will explain what trends are relevant on a particular market.

How to come up with a name for construction firms: examples and creative options

Construction companies in conscious consciousness should be associated with reliability, stability, quality. Therefore, simple, clear, easily memorable names are are quite appropriate: "Cement", "Housing", "Masters".

It is advisable to use not too long words, a combination of several syllables and abbreviations are appropriate: "ZhilddorExpeits", "Stroyb". In names construction firms The names of materials, tools, various types of buildings can be mentioned: "Cottage", "Stroitown".

The names of two words in this market are less common that it can be advantageous to highlight the company against the background of competitors. For example, the builders of housing economy class will suit the name "Beautiful houses", and companies specializing in suburban real estate - "suburban space".

Successful name for furniture company: Examples and easy to memorize options

The furniture market is very wide. It is desirable that the specialization of a specific company clearly traced in the title. This will help attract the target audience. Choose simple, interesting, easily memorable names that can be played in advertising.

Firms specializing in dear furniture will be suitable for the names "Tranon", "Versailles", "Provence", " Fashion house"," Interior ". Companies selling upholstered furniture will suit the name "Sofa", and the center engaged in kitchen trafficking can be called "kitchens of the world."

However, the name indicating a narrow commodity group may interfere with expansion. The consumer will be difficult to understand that the store "Our doors" trade not only doors, but also orthopedic mattresses and beds.

A successful name can be advantageous to highlight the company against the background of competitors, make it recognizable and memorable. Support a loud name of the services of the appropriate level, competent personnel and moderate prices.

Company name or firm: How to think of and what to take into account when choosing, what names attract more customers and promote business promotion? Answers to these and other questions are contained in the following video: