The name of the trading company Examples. How to come up with company name: step by step algorithm

The name of the new firm is no less important than the prestigious appearance for business man. It creates the first impression of the organization, successful and memorable name increases client base. Do not need to overestimate its value - no qualities, suitable prices and other components The name in itself will not make the enterprise popular.

Nevertheless, it is not worth it for later or treat this issue is not worth it, since this is one of the main parts of the PR-image of any company, to which people must have relevant qualifications, which know the rules of marketing and not devoid of a creative approach.

Views of Names

Any enterprise can be from one to six titles. But only one of them is compulsory - Full proprietary name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of others requirements:

the mandatory name should not have English words, except in Russian transcription, foreign-speaking signs, some prefixes like "VIP";
it is not allowed to use obscene words or any word forms that discredit any part or social group population, just as violating the rules of morality and ethics;
a prerequisite - uniqueness, that is, the firms with such a name should not be in Rosreestre;
it is impossible to insert the names of foreign states;
without a special permit, it is forbidden to use the word "Russia" and all derivatives (single-tempered) words, as well as the names of the subjects of the Russian Federation, settlements, authorities, the words "federal" and other similar words.

In addition to the official branded name, the remaining forms are not mandatory and some of the requirements are not applied to them. Such an "alternative" may be abbreviated name, the full name in English (in compliance international standards) For the external market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of activities of any organization occurs in accordance with the legislation of the Russian Federation. In the Civil Code, there is Article 54, the content of which affects the name, location and legal address Organizations. In addition, the fifth paragraph indicates that the full company name of a legal entity is indicated in constituent document and in one state registry legal entities (EGRUL).

The name is officially approved for the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the occurrence of a legal entity, the repetition is not excluded. You can make sure the uniqueness can be done with the help of a special service available on the Internet, which is called the "Search service in the Unified State Service" at egrul.nalog.ru.

If two firms will have absolutely identical names and they are engaged in similar activities, a previously formed company may require a change of name from the second in court.

How to come up with a name for the company yourself

To the one who decided to independently solve this problem, it is necessary to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind by choosing the name of your organization:

Reflection of the Company's Schedule. If necessary, in the title should be indicated that the company or the product is engaged in the product, which it produces, for example, "Planet Plumbing".
Announcement on the Internet. It's no secret that a person solves most of their problems through search engines. Consequently, you need to make sure that with the corresponding request, the company costs quite highly in the list of responses and has no consonant (identical) names with firms in the same list.
Positive effect. The word (phrase) should cause neutral or positive associations, without negativity and ambiguity.
Ease. Make sure the name is easy to read, pronounced and remembered. It is not necessary to exercise with abbreviations, few people want to contact the company "RPPKZL", not knowing what it does.
Lack of unnecessary hyperball (exaggeration). It will be a mistake to call the average institution with a loud word, especially if the essence does not correspond to the name. These include "elite", "Royal", "Empire" and other similar epithets.
The correct combination of beautiful, you can say fairy words and pragmatic. In this case, much depends on the specific activity.
Lack of a hint at more large organization . Many entrepreneurs sin with this, creating doubles of large holdings with a consonant name to at the expense of the senior competitor to attract additional customers. At one time, the twins "Abibas", "Neike", "Bucksstarscofee" were known. Beware of the cooking fashion introduced after the success of Apple - using "I" at the beginning of the name, so that something like "Ibank" "ICOFFEE" or "IWHEELS" does not come out.

For most areas suitable standard Name Creating Ruleswho do not differ in the rich fantasy, but are already tested by time:

names (its relatives), folded syllables from names or surnames, with pretexts and without;
the surname, in which the end of "-Os" changes to "-off" or the surname with the addition of "and K", "and Co.", "and partners";
abbreviations on activities / product or composed of the first letters of different words;
geographical names (reservoir, mountains, street);
category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples of activities

For organizations, different names will be suitable depending on the type of services provided and spheres. Below are examples of such names that can be considered successful.

Trade. For trading company It is important to indicate on wide selection, product quality and possibly specific types of goods. Example: "Alliance" - speaks of a broad assortment, "Planet of Wallpaper" - about the sphere.
Building. Suitable use of single-handed words, professions, use of objects. Example: "Bigstroy", "Brigadier", "New House".
Transport, trucking. In this area, speed, power and expedition component are important. Example: "Furious", "outpost", "Ural Logistics".
Public catering. The most wide flight of fantasies and expansion for experiments is provided for enterprises. catering. From banal "at Maxim" and "Georgian dinner" to the immediate "rainbow taste", "Sweet paradise" and "wine hail". The main condition is the remembrance and lack of repulsive factors.
Equipment of oil I. gas wells . The serious industry requires a serious campaign. The name must inspire confidence and reliability. Often there are such letters such as Gas, Oil, Oil, "Tech", "Resource". Example: "Sakha-Oil", "Gazbank" or "Minider".
Medicine. Well will sound medical terms and words associated with the industry. Example: "Medical Center Hippocrat", "Emergency Surgery Clinic", "Vision +".
Consulting. Any firm advising on important legal issues should be with one name to inspire confidence, talk about involvement in the law and high level of knowledge. Example: "Hand of Femids", "Partner", "Lawyer Advisor".
Tourism. When people imagine tourism, they think about the sun, the sea, a flight and a vacation. This is exactly what should inspire the name of travel agencies. For international tours, both English-speaking words. If the company specializes in burning trips, it also must be specified. Example: "Fiery tours", "Asiafly", "Letim", "Outstairs".
Car service. The most common prefix - "Auto". If we are talking about the service for maintenance of tires and wheels, then the appropriate word is added. Example: "Altai-Auto", "Tires and discs", "Siberian tuning".
Furniture. Furniture production and implementation - business expensive and important, it means, and the name plays an important role. It should attract and talk about the gradation and elitism, the use of certain styles is not excluded. Example: "Exclusive Furniture", "Loft Classic", "Sofa Empire".

For those who are looking for a relatively neutral and simply name, the alphabetical list of some items is presented:

Proper use of creative

Often in pursuit of originality and attracting attention, many companies fantasize on the name of the name, coming, sometimes, to an amazing result. One of the toy shops for children's creativity regretted two letters, called LLC "s."

The Moscow supplier of sand and rubble did not even change the letter by creating the audible LLC "LLC". Travel agency "And I'll go down" as if calling for its name for incredible travel and accomplishment. In Zelenograd, there is an incredibly positive installation of engineering equipment operating in LLC "everything will be cool !!!".

Other innovative way - turn your legal entity on Fen Shui. According to this theory, the development vector should be laid in the title, it should not be capacious (3-5 letters) and, desirable, begin with a vowel letter.

Uniqueness and humor, of course, can attract the client base, but it is necessary to realize that humor is inappropriate in some areas, so carefully with it.

Choosing a name for a construction company (examples)

Future staff can help. It will make them deeply peel and think about the concept of an enterprise and unwind the team of a common idea.

Such "Brain Attack" Give many options, from which by voting you can choose the best. For example, choosing the name for the construction organization, it is necessary to emphasize high level Service and reliability in collaboration.

Therefore, from options - Domostroy, Capital Developer, Eternal Fortress, Vashdroy, StroydomServis, Migdomstroy is the name of Srolmanvisvis. It reflects the main objectives of the Company to work with clients.

This is a reliable service for the construction of housing. "Zhilstroy" is a suitable name for the construction of houses, "trunk" - firms for the sale of a construction tool.

Choosing a company name by its owner

This option takes place. But then the owner should simply glorify his name as Ford, Porsche and the like. If you are sure that you can turn the desired name to the brand, dare, call the company with your name or your chosen personally.

Assigning a company name when registering

When registering a company we must know for sureHow you call your brainchild. For people who will use the company's services, it is important to understand the nature of the activities and the services provided by the name. The name should be easily read, be consecutive.

If, for example, in the city there are already 4 firms with the same name, the fifth company is better called differently. Such firms differ only in the registration number.

But people will not deal with the registration room of your organization and can easily confuse it with competitors and go to them.

Another aspect against the same names. If the company - the case will stratum before clients and there will be bad fame about it, then the shadow can lie on you. Therefore, when registering in the State Register, choose the Clean speaker and the original name of the new company.

Application of abbreviations for better storage and convenient perception of name

When registering legalize Both the full name of the organization and the abbreviated option. The first is applied to document documents, and the second option is for business correspondenceInternal use. The law requires the full name to be in Russian.

But the abbreviated version may include foreign words. After all, many companies work on international market. All names must be officially registered, otherwise they will be invalid in the documents. The use of abbreviation reduces and makes a convenient informativeness of the name.

Under the prohibition of use, the words of Russia and Moscow fall. To use them require government permission and payment of state duty.

Coming to state bodies for registering a company, in stock it is necessary to have several options to eliminate the repetition of existing one.

Regulations

The choice of the name of the organization is definitely important aspect . Preferences are given to the most incredible names. But exist regulationsthat regulate it. Choosing the name of the new Organization, get acquainted with the main positions. Civil Code RF.

There are special rules of Ltd. Ltd.:

The name is viewed by organizational and legal form;
Foreign words can be used in Russian pronunciation;
Indication of the territorial affiliation to the Russian Federation or its defined region;
You can not use the names of the brands of other organizations;
It is necessary that the name does not contradict the principles of humanity and morality.

Definition in the title of its main concept

Each construction company Has a profile Activities in a wide range construction work. Someone is engaged in construction, someone repair buildings and objects. If possible, the profile must "be viewed" in the title.

It will simplify the choice of your company by the client.. Zhilstroy, Regionstroy, Universalstroy, Stroymaster, StroyGarant - from these names you can see what the company is doing and how it does - with a guarantee, universally.

The leaders are so tremendous Refer to the future of their business, which is resorted to the services of astrologers and feng specialists, so that they help choose the right "magic" company name.

They trust the development of a special logo that attracts good luck in business. It has a special value of color, in the shades of which all advertising projects are drawn up and even office facilities of the company.

What is high-quality nemine?

Neuming - This is the scope of knowledge on the selection of the brand name. Perennial development, studies made it possible to identify a number of fundamental moments in the choice of company name. Reflection of activities in the names of the type "window-hail" - the manufacture of windows in a wide aspect.

Abbreviated capacious and sonorous names are well remembered and interested in the client. For example, the installation of ceilings and doors - PID. The territorial belonging of the organization can also be in the title - "Saratov windows".

Forbidden names

In fact, all intake and phrases forbidden in nemining are reflected in the relevant articles of the Civil Code. It:

Forbidden to use full and abbreviated names of states;
It is impossible to use the name of the structures of power RF and its subjects;
It is impossible to use the names of international, intergovernmental and public organizations;
Obscene, immoral, offensive For any sectors of society, words cannot get into the official name of the company;
Close on sound and writing famous brands the words It is also necessary to exclude. This is a violation of copyright.

Failure to comply with these rules may threaten the owner of the company by claims and legal proceedings, as a result of which he can lose the promoted and well-known brand.

How to call a construction company

If you work with simple orders, the name should not scare them. It should be simple, brief and understandable. In this case, you should not resort to foreign words.

Implementation in the name of foreign words

If you are working with large partners, go out to the overseas market, the name should reflect the scale of your activity, the seriousness of intentions.

In this case, it will be quite appropriate to call the company so that foreign partners are interested in it. Foreign words in the title will be understood and close.

It is impractical to call the company only by abbreviation. With a wide user, she says nothing.

for exampleThe company on modern housing construction is registered as "SWH". The client will not delve into the decoding of letters, will find a firm with a clear name.

Turn on fantasy

For the capacious semantic filling of the title, Intantize. Come up with the original names with the game of words. For example, if a company builds housing or industrial facilities on accelerated technologies, name it is rapidly, Shorsny, Stroymig.

Attach as many people as possible to this responsible solution. You can declare a competition for the best name of the company. Assign the money prize. Stimulate your employees creative attitude towards the very idea of \u200b\u200bthe company.

No firm can exist without a name: the nameless company will not register, it will not be able to open an account in the bank, draw up contracts, enter into contracts.

How to choose the name of the company should be taken in advance. Registration of a new business will take a lot of time and effort - when you need to submit documents for registration, the brain will be engaged in solving other numerous problems.

In such a situation, you can get confused and record the first, which came to mind, phrase. Then there will be an understanding that the company has a completely intact name, which is capable only to scare up customers, but it will be too late to change something ...

Important moments about which it is worth remembering before choosing the name of the company

Is it important to choose a good name for the company? Tax authorities Register any name that does not contradict the legislation. But they do not guarantee that business with such name will be successful.

What should be the name of the company so that customers wanted to contact:

the name must reflect the scope of the company;
it is desirable that the search engines of the Internet on request of this title issued the minimum number of responses of the same name;
to the phrase caused a positive attitude and did not contain ambiguousness;
it should be easily read, pronounce and memorize.

There are many more nuances - it all depends on specific circumstances.

Video about what kind of name to come up for a company

Why the choice of company name should be approached with full responsibility

Suppose, in the recent past, a person used the services of a very good company. After some time he wanted to appeal to them again or recommend the service to his friends. What was this firm called for what requests to find it?

I remember only something unprofitable, similar to the mountainestysluga. It is not known that very tiring, and the client goes to their competitors.

Someone decided to arrange a big banquet, and chooses a suitable establishment. Before him, the sign: Cafe "Tantalt". Immediately remember the hero of Greek myths, suffering from hunger and thirst. It is better not to displaced the guests and search another restaurant.

So that the company does not fall into such situations, you need to carefully and seriously approach the name of the name for the company.

The need for marketing research

Perhaps someone will be lucky enough, and it will immediately come to the face, interesting, memorable slogan, but such good lucks happen extremely rarely. It is better not to wait for mercies from your mind, but take care of control.

You need to start marketing research: Who will make the bulk of the company's customers?

Do you want to not know problems with accounting?

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If adolescents are interested in the company, in the title of which youth slang is present, then pensioners such a name can scare.

Analyze what is planned assortment and prices. Trading house With the sign "Cheap overalls" and workers, and managers, and "cheap fur coats from elite fur" will cause bewilderment.

The company's activities should be reflected in its name.

If you come up with a company name that has nothing to do with its activities, and even worse - causing associations with services that the company does not have, then you can get numerous appeals of non-target customers who will justify a negative impression of you after receiving failure.

Of course, there are firms that have taken a name that does not have any attitude towards their business, and now successfully flourish, but there are many opposing examples.

The most difficult thing is to pass the initial stage, you can declare yourself, it is at this time the name can work both on the company and against it. Now no one draws to Apple for apples, but it is not known how it was at the beginning of their career.

The originality of the name will help to be in the top of the Internet search engines

Any businessman wants to know as many people as possible about his activities. If you give the company a name under which there are already many companies in other cities, there is a risk of being on the last pages in the search engine. It is very like that someone from users will search your service for so long. It is important to choose such a combination that is almost absent in the worldwide network, then the search engines will immediately display the user to the desired address.

It is better to spend a few unnecessary minutes, enter a request for your named after Google or Yandex and see how many pages will give the system. Sometimes the change in the only letter in the title can reduce the number of "competitors".

The name must cause positive emotions.

Few people want to contact the company, the name of which is associated with something unpleasant. Cafe "Three Piglets" in some will cause an association with a children's fairy tale, from others with delicious ham, but many dirty pigfringers will be introduced or ugly behavior. It is better to avoid ambiguities causing negative emotions or laughter: Clothing store "Adam and Eve".

There is a danger and in order to include their name in the name of the company. Not all of them are quite harmonious, and the client may arise unpleasant memories associated with the one-facilitator of the business owner. If you want to insert your name in the company name, you can beat it.

Suppose Vladimir Doronin opens a travel agency that can be called "Lord of the Roads". Such a phrase will help to avoid problems and in case the owner wants to sell his business to another person.

Remembrance and ease of pronunciation

The name must be keen, easily memorable. There is no desire to contact the company, the name of which is difficult to pronounce, and write down the memory is generally impossible.

Family from Mom wants to lead a child in a children's cafe "Cupcake with chocolate" - the poor Chado simply will not be able to repulse these words. Much more pleasant to visit the confectionery "Merry Marmalacks", the kids will remember this name and will ask parents to go there again.

The invented name is preferably tested for friends and relatives. Find out which associations it causes them this phrase, especially listen to the opinion of those who are included in the group of your customers. Excellent experts are children, they can serve completely unexpected ideas.

Requirements of legislation to the name of firms

You can try and come up with an excellent name for the company, but it will not register it if it contradicts the legislation. There are some important momentsThat must be taken into account:

No matter how much a foreign word enjoyed, in the official title it will have to write Russian letters. In this transcription, it may be ugly or ambiguous. It is allowed to use a foreign alphabet in the abbreviated name, it is convenient to those companies that interact with international partners.
The full name should include a type of property form, for example: Limited Liability Company "Torch". For correspondence with partners and internal documents, abbreviated name is allowed: Torch LLC.
Cannot be included in the company's name words implying participation in activities government agencies: Parliamentary, Ministry. It is also not allowed to use the official names of foreign states. It will not be possible to call the firm "Products from France", even if the founders are really going to trade exclusively with goods from this country.
It is not allowed to include in the name of the company name international organizations: Clinic "Doctors Without Borders", "Salon IOC". Meaninglessly convincing officials, which mean not the International Olympic Committee, but fashion clothes From Couturier, the company will not be registered.
Tax authorities will not miss the name in which the name of famous brands is included: It is useless to try to arrange the company Ryazan Coca-Cola.
The name cannot contain obscene words, immoral or anti-human concepts offensive for some groups of phrases. The nightclub "Crucified Jesus" may be, and will attract the attention of a certain group of youth, but this name will not pass, because it hurts the religious feelings of Christians. It is better not to call the store for the blind - "Dawn", and the ritual agency - "Dream".
If the fantasy declared a strike, there is a temptation to call the company just by type of activity: LLC "Repair of apartments", but this is not allowed by law.

Some words can be included in the name only with the permission of the relevant commissions. These include derivatives from the name of our state - Russia, or the name of its capital - Moscow. The same applies to the word "federal" and forms originating from it.

Sometimes it is convenient to give the company two names: one full for official documents, and a sonorous abbreviation for advertising. Few people pay attention to the Limited Liability Company "Sleeping blankets and pillowcases", but Son LLC will remember immediately.

It is difficult to come up with a completely unique name, but the law does not prohibit the name of some company from another region for your business. In this case, you need to make sure that the company has no officially registered trademark with a verbal element of this name, otherwise the court may force the name of the double company.

How to come up with company name for different fields of activity

Depending on what the company will be engaged, it is necessary to approach the selection of the name in different ways. It is advisable to determine what basic quality will attract the client in this business, and use it in the name.

It is not necessary to directly call the definition, you can use objects, mythological characters or natural objects associated with it: Cheetah - speed, rock - reliability.

For construction

Customers are interested in the speed and quality of services, they will attract the names: "House for a century", "skillful bricklayers." Before you come up with a name construction companyIt is advisable to take into account what kind of activity it will be engaged.

The construction of residential buildings - "MiG to Novoseli", "Reliable Walls"; Repair of apartments - "Cozy nest", "Design and beauty"; Sale of building materials - "Goods for a skillful master", "From the foundation to the roof." You can call the Store of the Finishing Materials "Light Frame", then buyers at every intersection will remember it.

For production

If the firm is created for the manufacture of any goods, the name must reflect that it produces it. There are a lot of options: the manufacture of bags - "Kangaroo", bed linen - "Sleeping Beauty", confectionery - "Gingerbread house", "Sweet Dream."

For trade

When choosing a name for trading firm Need to take into account which goods are going to implement the company and who will be the main mass of buyers. The jewelry salon "Cheap Rings" will cause a mockery and the desire to bypass him, but the "brilliance of luxury" will attract buyers.

The discount clothing store will suit the name "Economical Clothing for You", and the fashion boutique is "costumes of world brands." The ambiguous will sound the phrase "gorgeous toilets for ladies", an association with sanitary cabins may occur.

For legal

It is important for customers that competent professionals work in a law firm to fight for the client's interests to the end, they could be trusted. We will be remembered and will cause the desire to refer to the specialists of the name "Guardian Justice", "Chemis Servants".

For tourist

There is a huge competition in this area, it is necessary to choose a name that will immediately attract attention and will remember: "Guide Star", "Window to the World". It is advisable to take into account what types of tourism will be engaged in the company. For outdoor activities, hiking, extreme routes will suit the name "World of Adventures", "Four Elements". Lovers of comfortable relaxation, comfortable hotels such names will not really like them, while they will attract "Sunny Beach", "Exotic with Comfort".

How to call a transport company

Passengers are needed on time and safely reach the right place, and the name of the firm can convince them that the company guarantees such a service. Taxi Agency - "Cheetah", "Punction Driver"; Bus transportation - "Minute per minute", "Calm trip." The names should be avoided, which indicate the advantages that should be the norm: "Sober chaufferes", "trouble-free journey".

Additional nuances when choosing a company name

Recently, it became fashionable for all questions to address esoteric practices. If there is a desire, you can do complicated calculations and choose the most suitable on astrology, numerology or feng shui option - how to choose a name for the company so that it is successful. It is not necessary to fully follow these practices, but there are rules that are advisable to perform.

Choosing a company name - creative work. There will be nothing good if we consider it as a tedious service. When there is no desire, it is useless to wait for a successful result, it is better to postpone or entrust this work to specialists.

Wait for the mood to be beautiful, and the desire to do the neuring will independently reach the highest point. Take the confidence that everything will turn out perfectly, and with enthusiasm you will try to work.

The name must be melodic, pleasant to pronunciation and not very long so that his sound becomes a kind of mantra. Then every pronunciation of these words will create positive vibrations that will contribute to the success of the company's activities.

If the theater begins with hangers, then the first impression about the company consists of its name. Contact Neighborhood or independently to make a choice of name - to solve only founders.

Professionals will do everything in accordance with the legislation and the rules of their profession, but they will not be able to feel emotions, the spiritual state of the company's founder.

Better strain fantasy, do not regret the time and find words independently who will not only like customers, but also create positive mood All employees.

Video on how to come up with the name of LLC:

How to come up with the name of the company: Requirements for the choice + 5 ways to search for the name + 5 steps to the choice + 7 nemining techniques + online services for creating a name.

Each businessman is aware that the chosen for the company, the store or shopping center The name is able to influence the further fate of the case.

Often, novice entrepreneurs in their inexperience are chosen by long and unnecessarily complicated names that have nothing to do with the direction of business.

Because the question is how to come up with company name And to remain on the hearing of buyers, does not lose its relevance.

Basic requirements for the company name

At first glance, it may seem that you can come up with a name for a company in 1-2 hours.

But in fact, this process is sufficiently long and time-consuming.

Neuming requires a huge amount of time and effort.

Invent the company name is how to choose a name for your child.

Experts in the field of psychology allocate the concept of 7 seconds.

It is during this time, according to specialists, it is possible to evaluate the new source.

The same principle operates with the names of enterprises.

The target audience estimates the brand and its name in a short period of 7 seconds from the moment of the first contact.

Therefore, it is necessary to come up with a name that will be able to place potential customers for such a minimum time.

In parallel, it should contain three main criteria:

Just read and easy to pronounce.
I easily remember and recreates in memory.
Does not cause negative memories and emotions. The brand must only cause positive sensations.

These aspects are the basis for creating a name for a new company.

Regardless of whether an online store opens, a flower shop, or a personal blog, the invented name for a company or production should be made of minor, memorable and creative.

5 main ways to create a name in nemine

Classical.

The name directly depends on the scope of business.

For example: "Your milkman", "Cow" for the supplier of dairy products.

Law firms choose the names in the style of the "letter of the law", "Femid" (which also creates a positive sense of reliability and a serious approach to business).

Geographical.

Basically, the creation of such names is based on binding to the nearest landmark, local legend or centuries-old traditions.

For example: "Petropavlovsky Kvass", "Crimean source" - for the manufacturer of water.

Composite.

It is based on the creation of phrases, which turned out to be able to combine or modify the words ("Smeshariki", "Zabodikin").

Descriptive.

Word formation characterizing the company's activities.

It may also contain names, aliases or the names of their creators ("Cafe at Gleb", "Meat Store").

Associative.

Invented colorful, sensual names of the company, which are associated with the company's service or products (adolescent magazine Oops, Summer Juices).

5 steps to create a good name for the company

In the understanding of the majority good name For the company just should come to mind by itself.

Sometimes a miracle really happens and the founder falls in a brilliant idea regarding the name for his brainchild.

But it is rather an exception to the rules.

Any companies that are professionally engaged in naming share the process on 5 key steps.

Step 1. Analysis

Effective name is not just inspiration and beautiful sound.

It should rely on the taste of the target audience and correctly characterize the products offered.

For this, analysis is carried out at the following points:

To select a name that clients like it, you need to understand who exactly is the target product audience.

What do they love?

What await from your products?

It is important to assess the names invented by competitors.

Your company's name should differ.

And, of course, be better and more spectacular.

The characteristic of the product or the service that the company offers.
Basic data related to the company itself are also important: competitiveness, differences and advantages over the organizations of the same direction.

Step 2. Strategy Development

At this stage, an additional framework should be asked to "sift" invented names.

The business owner must define its wishes for such items:

What language will be the name?
Long or short?
What style will fit the concept of the company (official, comic, other)?

Step 3. Emboding Strategy for Life

"Immediately after the moment the greatest difficulty is a success."
Jared Leto

At this stage, the names are chosen that correspond to the above criteria.

It is best to invent the company name with several people.

For example, collect a couple of your the best employeeswho have extraordinary and creative thinking.

Or arrange a family board.

Do not deprive the attention of children: often their fantasy works even more productive than in adults.

Record all worthy options for "names", and after "sift" them on the points defined in Step # 2.

Step 4. Test of the invented company name

Selected names need to be tested in more detail. Pay attention to such items:

What associations calls the name and foreign people?
How unique it is (especially important - compared to competitors)?
Is it easy to remember and write?
Does it sound ridiculous or stupid translated into other languages \u200b\u200b(if you plan to develop to the international market)?

Uniqueness you can check on such services:

https://www.znakoved.ru/baza_zaregistrirovannyh_tovarnyh_znakov/,
https://poiskznakov.ru/ (paid service).

But for analysis for the rest of the items it is better to turn to familiar, relatives, colleagues, that is, to get a side view.

Step 5. Compliance with law

Before entering into registration of the selected name, make sure that it does not contradict the requirements of the legislation.

FROM full list Actual restrictions you can find in the Civil Code of the Russian Federation, part 4, Article 1473 (https://base.garant.ru/10164072/77/).

The main provisions worth knowing:

it is impossible to include the names of states and derivatives from them;
the name should not violate religious, national rights, as well as contain mothers or not humane statements;
can not include the names of well-known associations;
it should not be consonant with any popular brands.

7 nemining techniques: how to come up with a name for the company

In the nemine (development of a name for a company, product), 7 key receptions can be highlighted.

If the above steps on the selection of the name did not give any result, use these methods.

Seven key neminiga techniques that will help to choose the "name" for the company:

The name of the company is possible to form the name of the founder.

In this way, eminent brands took advantage: "", "Gillette", "Shimano".

Alliteration.

Based on a recreated word in order to form a specific rhythm and rhymes.

A successful example of a sweet drink "Coca-Cola" can serve as a successful example.

Abbreviation.

Reduced multiple words.

For example, "Dolce & Gabbana", "Louis Vuitton".

Method of analogy.

Use in the name of the company of famous terms, concepts.

For example, "Jaguar", "Puma".

Parts of words.

This method of word formation is similar to the abbreviation method.

Only as idea are not used first letters, and parts of the word.

For example, the company "Integral Electronics" applied this method, according to which the "Intel" known to the world.

Imitation.

This includes words that imitate the sound published by animals or man.

For example, for the company for the manufacture of dog food, you can choose the name "GAV", for the girl's magazine - Oops.

Hidden meaning.

A successful example can serve as a world brand "Nike", which keeps the name of the ancient Greek goddess Niki, who was considered a victory symbol.

A few more advice for those who select the name for the company:

How to come up with a company name using an online service?

The above techniques and methods did not bring the desired result, and the fantasy completely refuses to cooperate?

Perhaps it remains to appeal to online name generators.

It is worth notifying immediately: do not count seriously that any programs are able to generate and think of a really cool and unique name for the company.

The sites below simply give chaotic options.

But it is not excluded that one of them can really like you.

Or at least this method can push the brain to create new, unique ideas.

Online services to generate new ideas

In this article, there were a lot of ways, how to come up with the name of the company.

Do not be mistaken if you used all the techniques (including every resource generation of names), and "the name of your dreams" did not choose.

Like any other creative case, the choice of name may require a lot of time.

But in the end, the appropriate will be found.

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What are the requirements for the title?
What will help make a choice?
Original examples

Before how to open a business from scratch, you need to think about the name of your company. You will be surprised, but the success of this constituent depends very much and, of course, the income began. Next, we will tell you how to name the company so that it is successful and has contradicted with regulatory acts. In addition, below our readers will be provided with a list of the best examples Names of OOO and IP in Russia.

What are the requirements for the title?

Before calling your firm, you must read the following requirements of the Civil Code of the Russian Federation and Federal Law № 14-FZ dated 08.02. 98 "On Limited Liability Societies":

The title must necessarily indicate the organizational and legal form of a new company.
Use words like " the Russian Federation"And" Russia "can only be obtained after receiving a special permit.
It is forbidden to give the name of the firm if it will contradict the principles of humanity, morality and public interest.
If there is already such a name in another city and the trademark is registered, it is also prohibited to call the business.
It is unacceptable to use the name of the name of the power structures of the Russian Federation, their subjects, as well as the use of names of any states.

In principle, the requirements are quite adequate and even if you have not familiarized in advance with them, a very small chance that there will be problems due to the contradictions to one of the points. However, you still need to know about these rules, because Some names of the company can not be appropriated, no matter how you wanted!

What will help make a choice?

So, now we will talk about how it is better to call our company to get success and attract customers.

Take into account the following tips and then your business will only flourish:

Add to the name of your company's activities. For example, if you want open photo studio, it will be good to sound a "photociety" (but such already is there, look for alternatives).
Tie your name to the region in which the firm will be involved. For example, Kubanezhilstroy LLC.
Bentally, but sometimes it works - to nicely call the company, use your name or name. Remember the same Ford company, the founder of Henry Ford or Mercedes.
Include its main advantage over competitors in the name of the company. If you want to open the delivery of products, customers may like the name "Lunch MiG!".
Use abbreviations, because They are easily remembered that not only logical, but also recommended to the ancient science of Feng Shui. The well-known construction company "Peak" will be one of the simplest examples.
The introduction of foreign words, such as "Food", "Market", "Corproreishn". They give the firm an unusual and at the same time a sonorous name (remember "Mamamarket", one of the best franchises For women's business).
Be sure to be named after your company, write it in the search engine and see what falls on the first search page. In this regard, it is necessary to originally call the organization to, when the client wanted to find you, it was exactly you. No need to call the coffee shop "Aromatic Coffee", because such names in Moscow or another big city It will be clearly somewhat, and the client can not go to you, although it was originally interested.
Include fantasy and rely on the interests of your target buyers. It is their opinion that should be taken into account when choosing a company name. If it is a youth cafe, analyze which words are now in fashion and how goodly it will use them.
Please note that when opening an IP business will be registered for your name. The company name can be assigned only when registering LLC. However, it is not worth upset, because can be called open shop In its own way, no one forbids making signs, IP IP I. Ivanov will be spelled out in checks and documents.
If your company has a fairly large turnover of goods, add such consoles like mega, a giant, super or even an island. As practice shows, such consoles for the Word are interested in customers.

Perhaps interest: Simple advicewho will help to find the work of your dreams

So we provided a few tips on how to correct our company to flourish, attracted wealth and good luck. Next, we will provide a few best examples of names for each of the areas of activity, which will help you come up with a name for your business.

Great importance is advertising in social networks, in the Internet. If you havenot time on the promotion of your site or group in social networks, you can use the helpkWORK Freelance Services Store, in which you can order a variety of services at affordable prices.

Original examples

So, so as not to load you with information, for each business option we will provide three best names that already exist and are popular with people.

Take a note on these ideas to name your own company beautifully and unique:

Building stores: "partner", "Stretch", "Builder";
Legal office: "Decision", "Robin Hood", "Shah and Mat";
Medical Center: "Line Life", "World Health", "36.6";
Accounting services: "Profbukhgalter", "Finnish", "Consult";
Electrical work and plumbing: "Energy", "Mastery", "Master House";
Clothing store or shoes: "U-Style", "Bolshevik", "Fashionista";
Wedding Salon: "Union of two hearts", "Dream", "Cupid";
Repair and decoration of apartments: "Spets", "Smart Repair", "Top-Builder";
Travel company: "Around the world", "In the summer!", "World of Travel";
Transport company: " Business Line"," Kit "," Transline ";
Meat I. grocery stores: "Myasoisters", "Appetite", "Dairy Dvor";
Ritual services: "On the last way", "Memory", "Necropolis".

Focusing on these examples of the names of LLC and IP, you can come up with your company name. The main thing is to fantasize and if possible, out of 10 invented examples, make an Internet survey to understand which option will like an independent jury. So you can call your company so that it is successful and brought profits!

Want to earn without going home? Then it is worth trying to work on the Internet. Look at our universal set of50 ways to earn money. We are confident that you will find an idea that will bring you a permanent profit.

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