How to come up with the name of the company a step-by-step algorithm. Examples of beautiful names of companies in various fields

The name is a promise ... This is the first thing that the consumer learns about the company or its product ...

Henry Charmenonson

The name for the organization can be compared with the name of the person. It becomes a fateful, reveals personal features and highlights among the crowd. Any company also has its own character and features.

A successful name reflects the value of the enterprise and its products in customer consciousness. Few know that the island in the Caribbean, known as paradise, did not attract tourists, while the pork was called. The "gooseberry" from China became popular in the United States, after turned into Kiwi.

Examples of successful corporate names will help assess the modern value of the neminiga.

What is high-quality nemine?

Neuming is not just a word game, but a significant marketing element. Professional selection of names for organizations, products, brands is becoming increasingly relevant.

Quality neiming is the foundation of a competitive brand and effective market promotion. Its main purpose is the positioning of the company, goods, services.

Neuming is used to solve a variety of tasks, including:

The need to emphasize special properties, allocate the product among others.
The desire to cause positive associations and emotions: trust, admiration, interest.

Sour cream "House in the village" or restaurant "Demyanova Ear" ... A good name is able to inspire to become a good basis for brand promotion.

5 stages of work on the title

Positioning, Definition of Market Segment	Without marketing research Create a brand is impossible. Who is the target audience? Which group belongs to potential consumers? What are the market niche and the company's strategy. For example, a narrow specialization indicates the name of the Travel Agency "Exotic Wedding".
Standards and requirements	What criteria must match the company? Examples should reflect the company's strategy and fit into the market situation.
Development of ideas	Brainstorming, group discussion or employee surveys. Ideas can be generated in any form, but at this stage it is important to refrain from criticism.
Analysis of ideas	Assessment of options and how much they correspond to initial standards. Semantic and phonetic analysis of titles. Lexical and psycholinguistic verification.
Testing	Clients or potential consumers who finally decide how to call the firm are involved in "field tests". Examples include a survey. Research companies are most often engaged in testing.

The obligatory element of the nemining is necessary for registration legal verification Developed name. In many cases, it is necessary to pay attention to the meaning of the name in foreign languages.

Thus, all extensive work on creating a new name is two steps. First, it is necessary to formulate a message for the consumer, secondly, to translate the message into a commercial form.

10 ways to choose a name for the company

Use the language and customer words. What appreciates in product or service Estimated buyer? What benefits will he get? The proposed product must be close and understandable to the consumer as "your realtor" or "Agush".
Wrock vocabulary will help dictionaries. Original ideas You can find with the help of dictionaries associations, sensible or foreign.
The collected information will help to formulate the slogans. Not necessarily start from the name. Naming is a creative process.
Analysis of the names of competitors. When choosing a name, it is worth considering their successful options or errors - for example, such curiosities like the Firm "Labor Corn", hairdresser "New Hair" or Padun Bank.
Do not hurry to cross the selected ideas from the list, and remove them for a few days. After one or two weeks, it will be easier to evaluate the worthy option.
Before finally decide how to call the company, examples should be checked for uniqueness.
Evaluation of consumer opinions can significantly speed up the search. At the same time, it is not enough to just turn to friends or relatives. Organize a client survey to evaluate the selected options, invite them to come up with their names.
In some cases it is useful to look at the world around the world. Ingenious thought can be born unexpectedly. The founder of Adobe has chosen this name in honor of the river near his home. Remember that registration as a brand of generic and species concepts is impossible.
Use psycholinguistics data, choosing how to call according to research, give results with the right selection of an alphabetic combination. It is recommended to apply the letters "D", "L" (cause joyful emotions). The letter "K" informs customers about speed. But hissing or deaf is better not to take, they set up for a negative. The letter "s", as it turned out, causes fear.
The technician of the formation of titles has more than thirty. From items with classic Latin roots to rhymed names. For example, the creator of the global sports brand among friends was known as Adi (it turned out a comprehensive "adidas").

How to call a construction company? Examples

Name for construction company must orient to the target audience and reflect the scope of the company. The "rapid" is a choice, successful as the name of the company specializing in the construction of houses in a short time.

The Agency "Apartment de Lux" will attract the category of customers with certain income, and the "new home" is a more democratic name.

How to name the company? Examples of titles, such as the "Stroygarant", "Stroytech", are understandable to the population and cause confidence. Inhibit the "StroyGeffest", "Neostroy" or "Stroyati". Abbreviation is not suitable, as it can scare the potential customer.

For organizations working with individuals, appreciated the simple version of "Bogatyr", "Sostnyek". In cooperation with foreign partners, it is important to thoroughly think about how to call a construction company. Examples should reflect professionalism. Preferably memorable name on english language. For example, "Leader Builder" or "Prof Building".

Choosing a law firm name

Industry standards strongly affect the conservative legal business. The choice of options for the company name is very limited. How to call a law firm?

Examples show that traditional became the names with Latin terminology or frantic surnames of partners, combinations with common concepts ("Consulting", "Legal League", "Bureau", "Group"). New words also apply, but not always the client will associate them with legal activities.

Successful options include "Zetra" or "Asterce". This is an example of how short and consonant names benefit among items that are clear to the public population, such as "legal assistance".

Popular names carrying monumentality, confidence and positive. "Jurmatra", "Arman", "Legal Center" or "Legal Company".

Neuming in the field of trade

Marketing name positions and promotes the product. How to name trade company.? Examples must be memorable and beautiful. Harmonious perception of the name on rumor plays a big role. It is for sale that causes pleasant associations.

For trading houses and networks, names are often applied with excellent degree (mega, extra, maxi, super). Interesting method of words with errors. "Gastroogne" instead of "grocery", "Stakeholders" instead of "steakholders".

The game of words, such as the "cool place" fishing store, the "terry paradise" fishing store enjoys popularity, where bathrobes and towels are selling.

In any case, it is worth avoiding the faceless names like the "World of Taste" or "Wonderful Product".

How to choose a name for a furniture company?

The furniture market is one of the most saturated. In order to stand out among competitors, the original, but understandable, selling the name.

How to call a furniture company? Examples - such as "Servant's", "Sofa Divanich" or "Mr. Maker", will play the role of advertising and save money for promotion.

Many manufacturers seek to master a certain market niche. For small and medium-sized companies, emphasis on the direction of activity and specialization is useful. "Furniture Workshop / Studio ...", "Formula Sofa", "Your Kitchens".

The production of luxury furniture, taking into account the interests of wealthy customers, will require the name, emphasizing the status: "Grantmebel", " Furniture house", Internierux.

Funny names are found: "Soft place" (sells sofas and armchairs), Sidun or under the surname of "Members".

In fact, 90% of all names for trademarks were invented "on the knee" by directors or managers of organizations. Professional neurons include only 10% of market names. It is noteworthy that these are these 10% and own 90% of the market!

Choosing a good company name, brand or firm is a very responsible step. The name must "work" on the business, to embody its values \u200b\u200band characterize your enterprise from the best side.

Large businessmen even hire marketer professionals who for a very solid amount are ready to develop the name itself, and the logo, and even help in its promotion. And how to be novice entrepreneurs who do not allow the budget to use the services of hired professionals, but I want to come up with a beautiful name?

Output one - Make a job independently, after reading the examples of successfully invented options. I collected such a list of names in English.

The most beautiful names of firms, companies and brands

Companies

Apple "A simple, concise and beautiful name was not included in the original plans of Steve Jobs, but since his partners could not think of anything worthwhile, he had to call the company in honor of his beloved fruit. From here, by the way, the name of one of the products - Makintosh (popular in the USA Apple variety).
Canon - The popular manufacturer of photographic equipment received its name in honor of the Buddhist god mercy of Kwanon, but in order to avoid litigation with religious organizations And to improve the perception of foreign buyers, the name has been simplified.
Daewoo. - Kim Wu Chong, the owner of the company, was invented a modest and sonorous name of the brand, translated from Korean meaning "Big Universe".
LG - The company was formed as a result of the merger of two little-known brands Lucky and Goldstar and became one of the most famous manufacturers of various electronic devices and household appliances.
Nintendo. - Three Japanese hieroglyph "Ning", "Ten", "To" are taken as the basis. The literal translation of the phrase: "Heaven blesses hard work." In my opinion original, fresh and beautiful.

Brands

Pepsi. - The Pepsi-Cola trademark does not have the official version of the origin of the name, but the "fan" theories are even debugging. Some believe that Pepsi-Cola is an anatram of the word Episcopal (next to the pharmacy, where the brand creator worked, the episcopal cathedral was located). Others consider the word Pepsiabbrevia, deciphering as "Pay Every Pense to Save Israel" (give every penny for the sake of rescue Israel). The last theory arose on the basis of suspicion of the beverage manufacturers in collusion with the Zionists.
Knorr. - The history of the company's emergence is quite banal. His creator, Karl Henry Theodore Knorr just decided to perpetuate his name, soving him in the name.
Coca-Cola. - The most expensive brand of the world from 2005 to 2011. His name happened from the two main ingredients of the initial version of the drink. The leaves of the tree Coca (of them, by the way, is produced by one of the most potent drugs - cocaine) and tropical nuts "Cola".
LEGO. - This brand has long been synonymous with phrases " the children's designer". Invented by Ole Kirk Kritiansen, the name comes from two words from the Danish language: LEGI GODT, and literally translates as "play well". According to another version, this is a translation from Latin. LEGO - "I connect." And that and the other suitable. It is difficult to judge how beautiful it is, but definitely sonorous and memorable.
Hotmail - Contrary to the general opinion, the word "hot" in the name of this service email Initially, no value was assigned. The founder of Jack Smith simply noticed that the name contains an HTML abbreviation, which the web page markup language is named, and decided to leave this option.

Firms

Kalipso. - Firm providing a full range of tourist services. The logicality of the name for such an organization is questionable, because Calypso in the myths of ancient Greece called the nymph from the Ogigue Island, where Odyssey threw out after the shipwreck. But sounds beautiful.
Legalhelp. - An excellent, understandable and beautiful name, short and clearly displays the essence of what the law office does. Legal Help translated from English means "legal assistance".
DoggyStyledesigns. - Owners of this firm engaged in tailoring for dogs, with humor approached the title. Almost any adult person, after reading in the head there are completely different associations.

Conclusion

How could you make sure all ingenious simply. The above-described English names are simple, concise, in their original and can easily stay in the memory of business partners and customers. So why not come up with something, using these developments?

Only it is not necessary to get strongly, imitating well-known firms. Legal departments famous companies It can not be dreamed and can easily drag you on the courts, causing substantial losses. And, more worse, the reputation will be hit by reputation that it will be very difficult to restore.

The name is the first impression of your company, her face and business card.

The successful name helps the enterprise to develop in the market and attracts buyers.

Examined examples of successful and not successful namesYou can decide how to name your enterprise.

First of all, it is necessary to consider that there are a number of requirements when creating a company name.

Requirements when determining the name

The full name of the company should be in Russian. Foreign words can be included in the name of the company, but only in Russian transcription. Latin characters are not allowed. Such common abbreviations and abbreviations as Ltd, VIP are written by Cyrillic, and a sign & - End is prescribed.
The name of cities, regions of the Russian Federation can only be used after agreeing with local authorities.
The words "Russia", "Russian Federation", as well as their wordwork and abbreviations, can be included in the company name only after receiving the official permission of the Ministry of Justice of the Russian Federation and payment of state duty. Currently, the amount of duty is 50,000 rubles.
The names of intergovernmental, international institutions, as well as official authorities, cannot be included in the company name registering in the territory of the Russian Federation.
It is forbidden to use obscene words and expressions in the company name.

In addition to legal aspectsThere are certain rules for creating a new name. The process of creating this name is called nemine.

What is neiming?

Neuming originates in the XIX century and includes knowledge of psychology, linguistics, marketing, sociology and other sciences.

The company's name must already sell your goods in itself, consider specialists in the field of nemining.

To date, there are professional nemine agencies that will help you develop a good name for your company.

But taking advantage of the advice of leading experts, you can come up with a successful name for yourself.

Principles of nemining say:

Uniqueness and creative. Originality is what will allocate you among competitors. Therefore, beaten boring names are better immediately refined as unnecessary.
Fraud. Having invented the name, ask your acquaintances to pronounce it. Do you like his sound? Will employees proudly pronounce their company?
Informativeness. Let the name carries in itself and the semantic load so that a potential client, hearing him, has already understood what it is about.
Brightness. The name of your enterprise should stand out against the background of companies that occupy the same niche.
Associativity. It is not necessary that the name directly indicated to the genus of your activity. Sometimes in the neiming is used by the method of associations with the help of images of literary heroes, comic metaphors and hints.
The use of "positive" letters. Experts revealed that each letter carries emotional painting for man. So, the letter K at the beginning of the company is thrust reliability, s is associated with something evil, but strong. The letters X, W, are considered to be "sad" and "dull", and D and L - cause joy and positive emotions.

Examples of titles

When going to take a certain niche in the market, you need to take into account your target audience.

When choosing the name, speak with the buyer in its language.

Solid ladies are unlikely to want to visit the Japanese restaurant called "Sushi - Mushi", and the youth will not attract a cafe "Silent Evening."

Therefore, choosing a name for a restaurant, atelier or construction company First, decide which you will work with.

Constructionthe company, depending on the scope of activity, can be called:

My castle
Elite - Stroy
Brave house
Guarantee
Ekostroy
Reconstruction
Master OK
Monolith Stroy

Legalthe company will fit the following names:

Advisor
Themis
Priest
Expert
Partner
Consultant

Tourist The company will attract potential customers at the expense of titles:

Around the world
Cote d'Azur
Paradise
Rose of Wind
Pilgrim
Oasis
Globe Tour
Vacation

Tea Store stand out among competitors with the name:

Welding
Real tea
Tealeaf
Plantation
Samovar
Tea house

Real estate agency You can call:

Good choice
Square meter
Favorite city
Cozy house
House Domych

Child cafenames are suitable:

Sweetka
Far Far Away kingdom
Story
Planet childhood
Karapusik
Shocolandia
Delicious

Of course, the name itself will not bring the profits and the glory of your company.

But still, the name is a very important link between you and potential customers.

The correctly chosen name is the key to the prosperous start and the subsequent development of the enterprise.

In contact with

The name of the new firm is no less important than the prestigious appearance for business man. It creates the first impression of the organization, successful and memorable name increases client base. Do not need to overestimate its value - no qualities, suitable prices and other components The name in itself will not make the enterprise popular.

Nevertheless, it is not worth it for later or treat this issue is not worth it, since this is one of the main parts of the PR-image of any company, to which people must have relevant qualifications, which know the rules of marketing and not devoid of a creative approach.

Views of Names

Any enterprise can be from one to six titles. But only one of them is compulsory - Full proprietary name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of others requirements:

the mandatory name should not have English words, except in Russian transcription, foreign-speaking signs, some prefixes like "VIP";
it is not allowed to use obscene words or any word forms that discredit any part or social group population, just as violating the rules of morality and ethics;
a prerequisite - uniqueness, that is, the firms with such a name should not be in Rosreestre;
it is impossible to insert the names of foreign states;
without a special permit, it is forbidden to use the word "Russia" and all derivatives (single-tempered) words, as well as the names of the subjects of the Russian Federation, settlements, authorities, the words "federal" and other similar words.

In addition to the official branded name, the remaining forms are not mandatory and some of the requirements are not applied to them. Such an "alternative" may be abbreviated name, the full name in English (in compliance international standards) For the external market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of activities of any organization occurs in accordance with the legislation of the Russian Federation. IN Civil Code There is an article 54, the content of which affects the name, location and legal address Organizations. In addition, the fifth paragraph indicates that the full company name of a legal entity is indicated in constituent document and in one state registry legal entities (EGRUL).

The name is officially approved for the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the occurrence of a legal entity, the repetition is not excluded. You can make sure the uniqueness can be done with the help of a special service available on the Internet, which is called the "Search service in the Unified State Service" at egrul.nalog.ru.

If two firms will have absolutely identical names and they are engaged in similar activities, a previously formed company may require a change of name from the second in court.

How to come up with a name for the company yourself

To the one who decided to independently solve this problem, it is necessary to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind by choosing the name of your organization:

Reflection of the Company's Schedule. If necessary, in the title should be indicated that the company or the product is engaged in the product, which it produces, for example, "Planet Plumbing".
Announcement on the Internet. It's no secret that a person solves most of their problems through search engines. Consequently, you need to make sure that with the corresponding request, the company costs quite highly in the list of responses and has no consonant (identical) names with firms in the same list.
Positive effect. The word (phrase) should cause neutral or positive associations, without negativity and ambiguity.
Ease. Make sure the name is easy to read, pronounced and remembered. It is not necessary to exercise with abbreviations, few people want to contact the company "RPPKZL", not knowing what it does.
Lack of unnecessary hyperball (exaggeration). It will be a mistake to call the average institution with a loud word, especially if the essence does not correspond to the name. These include "elite", "Royal", "Empire" and other similar epithets.
The correct combination of beautiful, you can say fairy words and pragmatic. In this case, much depends on the specific activity.
Lack of a hint at more large organization . Many entrepreneurs sin with this, creating doubles of large holdings with a consonant name to at the expense of the senior competitor to attract additional customers. At one time, the twins "Abibas", "Neike", "Bucksstarscofee" were known. Beware of the cooking fashion introduced after the success of Apple - using "I" at the beginning of the name, so that something like "Ibank" "ICOFFEE" or "IWHEELS" does not come out.

For most areas suitable standard Name Creating Ruleswho do not differ in the rich fantasy, but are already tested by time:

names (its relatives), folded syllables from names or surnames, with pretexts and without;
the surname, in which the end of "-Os" changes to "-off" or the surname with the addition of "and K", "and Co.", "and partners";
abbreviations on activities / product or composed of the first letters of different words;
geographical names (reservoir, mountains, street);
category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples of activities

For organizations, different names will be suitable depending on the type of services provided and spheres. Below are examples of such names that can be considered successful.

Trade. For trading company It is important to indicate on wide selection, product quality and possibly specific species goods. Example: "Alliance" - speaks of a broad assortment, "Planet of Wallpaper" - about the sphere.
Building. Suitable use of single-handed words, professions, use of objects. Example: "Bigstroy", "Brigadier", "New House".
Transport, trucking. In this area, speed, power and expedition component are important. Example: "Furious", "outpost", "Ural Logistics".
Public catering. The most wide flight of fantasies and expansion for experiments is provided for enterprises. catering. From banal "at Maxim" and "Georgian dinner" to the immediate "rainbow taste", "Sweet paradise" and "wine hail". The main condition is the remembrance and lack of repulsive factors.
Equipment of oil I. gas wells . The serious industry requires a serious campaign. The name must inspire confidence and reliability. Often there are such letters such as Gas, Oil, Oil, "Tech", "Resource". Example: "Sakha-Oil", "Gazbank" or "Minider".
Medicine. Well will sound medical terms and words associated with the industry. Example: "Medical Center Hippocrat", "Emergency Surgery Clinic", "Vision +".
Consulting. Any firm advising on important legal issues should be one name to inspire confidence, talk about involvement in the law and high level Knowledge. Example: "Hand of Femids", "Partner", "Lawyer Advisor".
Tourism. When people imagine tourism, they think about the sun, the sea, a flight and a vacation. This is exactly what should inspire the name of travel agencies. For international tours, both English-speaking words. If the company specializes in burning trips, it also must be specified. Example: "Fiery tours", "Asiafly", "Letim", "Outstairs".
Car service. The most common prefix - "Auto". If we are talking about the service for maintenance of tires and wheels, then the appropriate word is added. Example: "Altai-Auto", "Tires and discs", "Siberian tuning".
Furniture. Furniture production and implementation - business expensive and important, it means, and the name plays an important role. It should attract and talk about the gradation and elitism, the use of certain styles is not excluded. Example: "Exclusive Furniture", "Loft Classic", "Sofa Empire".

For those who are looking for a relatively neutral and simply name, the alphabetical list of some items is presented:

Proper use of creative

Often in pursuit of originality and attracting attention, many companies fantasize on the name of the name, coming, sometimes, to an amazing result. One of the toy shops for children's creativity regretted two letters, called LLC "s."

The Moscow supplier of sand and rubble did not even change the letter by creating the audible LLC "LLC". Travel agency "And I'll go down" as if calling for its name for incredible travel and accomplishment. In Zelenograd, there is an incredibly positive installation of engineering equipment operating in LLC "everything will be cool !!!".

Other innovative way - turn your legal entity on Fen Shui. According to this theory, the development vector should be laid in the title, it should not be capacious (3-5 letters) and, desirable, begin with a vowel letter.

Uniqueness and humor, of course, can attract the client base, but it is necessary to realize that humor is inappropriate in some areas, so carefully with it.