What is the best profitable business to open in a small town from scratch

In a small town, you can also successfully run your business and flourish. But you can also burn out, or you just don't earn anything. Moreover, everything depends not only on the will of chance, but also on yourself. How you run your business, what direction you choose, how you organize your business - all this is of great importance.

Let's take a closer look at what the pitfalls of our business are, what benefits can be found and how to organize everything.

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Pros and cons of small business in a small town

Before starting your own business, you need to realistically assess the situation and think it over well. The pros of running your own business in a small town are as follows:

  • Lack of competitors (or a small number of them). If you have carefully selected the field of activity for yourself, then you may face the fact that no one else is doing this in your city.
  • Ensuring the absence of competitors in the future. This option is possible if you decide to start selling the products of a well-known company, which does not yet have a representative office in your city. You should sign an exclusive supply agreement, and then you will be protected from the appearance of competitors.
  • Rental prices. Whatever you decide to do, in any case, in a small town it will cost you much cheaper than in a metropolis. This applies to the price of renting premises, salaries of employees and even advertising your business. It will be enough for you to fulfill one or two orders with high quality, and people will learn about you. If you are engaged in trade, then you should trade in high-quality and not very expensive goods - then customers will advise their friends and acquaintances to visit your store.

Disadvantages of starting such a business:

  • Fewer clients. Since the population of your town is small, there will be fewer people who need your services.
  • Small income level of the population. In small towns, salaries are much lower, which means that people are ready to spend less money.
  • Lack of qualified personnel. A situation may arise that there are no specialists in the city who are guided by your chosen niche. Or else your competitors have already got them.
  • Word of mouth can work not only in your favor, but also against you. If you are punctured once (you sold a poor-quality product, did not complete the order well or did not meet its deadlines), word of this can quickly spread throughout the city. Then you will get a bad reputation, which you absolutely don't need.

Other nuances of starting your own business

Before starting your own business, you need to think carefully about its details and take into account the following nuances:

  • your business should not require a recruitment of first-class specialists, as this can cause problems;
  • make sure that your business will be at least somewhat in demand in your area. Otherwise, there is no point in opening it;
  • creating your own business, you must be 100% confident in your abilities. If later you can change your mind and close the business because of the difficulties that have arisen, then in a small town it will become public. And then it will be much more difficult for you to open another business - people will not be able to trust you.

What to start from when choosing a field of activity

When choosing what exactly you will do, you need to consider the following factors:

  • Your experience in this area. It doesn't matter if you work yourself or hire staff - in any case, you should be well-versed in your chosen business and be able to train employees.
  • You have an interest in the business. If there is no such interest, then there is no point in doing this.
  • Demand for your services in the selected area. Even if you organize everything at the highest level, buy high-quality goods, order a smart signboard and perfectly train your staff, the local population will not feel the need for your goods - you should not expect much profit.
  • Your willingness to devote most of your time to business. By opening a store and hiring a salesperson, you still have to pay attention to the case.

Examples of profitable small business options

It is important to remember that in a small town the option of copying other people's ideas most likely will not work - you will have to come up with something original. To do this, you should be interested in your business, you should be well versed in it, and not just receive income from it.

Here are some ideas for things to do:

  1. Shop. Very often entrepreneurs in small towns decide what is most profitable for them to do trade. If you are one of them, then you need to decide what goods will be in demand in your locality (food, baked goods, confectionery, stationery, household goods), provide a wide range of products and set reasonable prices. You also need to remember that your store must be located in a suitable location - in a residential area that does not have the same store.
  2. Kindergarten, development center... In small towns, the closure of preschool institutions is often observed, which the authorities considered unnecessary. With a certain amount of experience and knowledge, you can restore justice by teaching children. For this purpose, you can rent a room or arrange a kindergarten in your apartment, if possible.
  3. Sushi or pizza delivery... If no one is involved in this business in your city yet, you can become the first. If you have certain skills in preparing such products at home, you can deliver them to customers' homes. At the same time, you will not even have to spend money on renting premises and salaries for employees (of course, if you do not develop your activities to such a scale that there will be no end of orders).
  4. Repair of small household breakdowns and appliances... This area is more suitable for men who are versed in repair work. Surely in your area there are not enough such enterprises, but there are more than enough clients. This can be beneficial to you. You just have to do your job well, be loyal to customers and ask for an affordable price, and people will reach out to you. To start such a business, you will need to purchase the tools you need to work, post ads - and you can start taking orders. With the right approach to business, your business can easily expand over time, bringing in more and more income.
  5. Furniture hauling services... Since the incomes of people in a small town are low, then, accordingly, they acquire new furniture much less often, and old furniture has an unpleasant tendency to wear out. And then people call for help from a furniture restoration specialist.
  6. Beauty saloon... Having the necessary knowledge, and preferably experience, and subject to the establishment of low prices for services, you can easily acquire regular customers. Indeed, even in small towns, girls and women want to have a well-groomed look and stylish hairstyle.
  7. Flower shop... In any city, in any country, young people, getting ready for their first date, buy flowers. The same thing happens during the various holidays. You can also provide florist services by decorating rooms for special occasions with flowers.
  8. Car repair shop... With your own garage and experience in car repairs, you can start your own workshop without spending money on renting premises. This type of service always remains in demand.


In general, this topic can be developed endlessly. There are no definite standards on what exactly you can easily make money from. Each locality has its own characteristics and needs.

The main thing to consider when starting your own business is having minimal experience, little capital to start, and choosing a suitable place to work. Everything else will follow over time.

You can find some more good ideas for your business from the following video:

Internet business

There is also an option to organize a business online. This type of activity has a lot of advantages:

  • no need to spend money on renting premises;
  • there is no need to hire staff, at least at first, when there are few orders;
  • you can work in your free time according to a schedule convenient for you.

Internet business options:

  1. Website development and currently popular SEO optimization Internet resources, which allows them to occupy higher places in search engines - if you have certain knowledge that can be acquired using the same Internet, you can earn pretty good money.
  2. Online store... Having chosen the type of product that will be widely popular, you can start selling it through the network.
  3. Copywriting... If you are well versed in any field (real estate, construction, design, makeup, hand-made, etc.) and have writing skills, you can make money on the Internet selling your texts. With high quality material, you can regularly get good earnings.

Home business

If you are tired of going to low-paying jobs every day, which also takes up all your free time, you can start your own home business. To do this, you need to determine what you can do so well that people pay for it, and get down to business.

Here are some things to do:

  1. Making salads, pastries, cakes... By giving evenings to cooking, you can trade for several hours a day in places where people, going to lunch (for example, near office buildings), will want to buy something tasty from you. Since the demand for finished products is very high, you will have no end of customers.
  2. Growing vegetables and fruits... If you have your own vegetable garden or several fruit trees, then trade in grown products would be an excellent option for you. The same applies to the sale of homemade milk, cheese and other fermented milk products - if you have a cow. Greenhouse maintenance is also a good business idea. In this case, you can sell vegetables even in winter, when prices for them increase significantly.
  3. Private taxi... At a time convenient for you, if you have your own car, you can engage in a taxi service. To do this, you just need to know your city well.
  4. Breeding duck ducks... This type of poultry is quite unpretentious, grows quickly and without much hassle. Subsequently, the ducks can be sold: to restaurants, wholesalers, in the market. As a result, the income comes out pretty decent.
  5. Tutoring... If you are well versed in any school or university subject, then you can teach this to schoolchildren and students for money.
  6. Sewing bed linen to order... If you have a sewing machine and know how to sew, you can make exclusive underwear.

Small business for a woman

Going on maternity leave, many women are faced with the fact that they are sorely lacking in money. But, not daring to entrust a small child with the care of a kindergarten or not being able to do this, they cannot go to work. Then a home business can come to their rescue, which would allow them to devote time to the child and at the same time earn money.

For example, a woman on maternity leave may do the following:

  1. Babysitter at home... Since you have a small child, then sitting with another one, most likely, will not be difficult. The main condition is love for children. Be sure that working mothers who have no one to leave their child with will appreciate your idea. You set the price yourself, depending on the average cost of such services in your area.
  2. Needlework... While on maternity leave, you have enough free time to devote to creativity. Which one depends on your preference. Knitting or crocheting, sewing original cushions, weaving with beads, making soap, embroidering pictures with a cross, creating soft toys - even if you don’t know how to do something, you can learn everything on the Internet if you wish.
  3. Taking photography... If you know how to take beautiful and original pictures and process them with the help of programs, you can post them on the sites of photo banks - there they will most likely be noticed by the creators of the sites and purchased for a certain amount. Of course, these amounts are small, but with regular posting of high-quality images, you can earn good money.
  4. Online consultant... If you do not mind communicating with people every day by phone or online, you can get a job at one of the companies that sell goods on the network.
  5. Provision of manicure services at home... Having the necessary knowledge (for this you can take special courses), you can receive clients at home who want to improve the condition of their nails.


So, we examined various options for starting your own business in a small town, as well as a business that can be done at home or on the Internet. As you already understood, it all depends on your skills and customer needs. After carefully studying these needs and choosing a field of activity, you can start your own business. The main thing here is to believe in yourself, devote enough time to business and treat your clients well. Then the success of your endeavor will be assured.

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