How to call Ltd.?

The name of any organization or firm is its business card.
Not knowing even the specification of the enterprise, one only its name in a potentially client may have completely sustainable associations and impressions. The name of LLC must be keen, memorable and at least partly hinting to the organization's profile.

Assigning a company name when registering

Think of how to properly call your company, it is necessary at the stage of its registration, and this process itself is regulated by fundamental regulatory acts.

Regulations

The main documents that should be followed when choosing the name for the organization are:

1. Federal Law No. 14-FZ dated 08.02. 98 "On Limited Liability Societies";
2. Civil Code of the Russian Federation.

The basic rules for determining the name of LLC can be determined by the following list of requirements:

• the name must include the organizational and legal form of the company;
• it is possible to use in the name of the company of foreign language borrowings specified in Russian transcription;
• it is possible to apply in the name of the indications of the enterprise to the Russian Federation or its subjects;
• the inclusion in the name of the words "Russian Federation" or "Russia" is allowed only for a special permit;
• it is impossible to use branded names identical to the names of other legal entities, or similar to the degree of mixing;
• it is unacceptable to apply the designations contrary to the principles of humanity, morality and public interest.

How can I call a firm?

There is a whole branch of knowledge, techniques and methods aimed at the optimal choice of brand names - nemine. Based on the many years of developments and the practice of specialists of this area, a number of moments were defined, which can be followed when choosing a name for the company.

So, the neiming offers:

• Choosing the name of the company by the name of its owner. This is the easiest way that does not require special smelting. The company can be called in its name, surname or even initials, or using the names of relatives. Let's say the Mercedes concern got its name in honor of his owner's daughter.
• Inclusion in the name of the name of the main products. If the firm will produce windows, then, maybe it is necessary to proceed from this word, adding a consonant addition to it, something like "window-hail".
• Definition in the title of its main concept. For example, the hath will very accurately express the idea of \u200b\u200bits owner - a taxi with rapid carriage of customers;
• Using a regional approach. Allows you to express in the name of the organization its geographical position: "Astrakhan windows".
• The use of abbreviations for better storage and convenient perception of name. Cutting long and boring names, you can get more timeful names, for example, PID - "ceilings and doors".
• Implementation in the name of foreign words. The originality and commitment to Western traditions can be the name of bringing such words as "promotion", "Corporation", "Food" and other sonic words in English.
• Inclusion of fantasy. If its lack of owners do not have, then the choice of names for Ltd. can be simply inexhaustible.

Forbidden names

In fact, all admission and phrases prohibited in nemining are reflected in the relevant articles of the Civil Code:

1. It is impossible to use the names of states in the name of companies, including abbreviated;
2. Unacceptable application of the names of any powerful structures of the Russian Federation and their subjects;
3. It is prohibited to use the names of other international, intergovernmental and public organizations;
4. The use of obscene, obscene, immoral words and expressions in the name of LLC;

It is unacceptable to create items that are too reminiscent of the already existing names of brands (protected by the Copyright Law).

If you do not adhere to these rules, then the owner of the organization can be presented with serious judicial claims and claims that will eventually turn into large financial losses and prohibitions for the further use of the chosen name, and therefore the loss of the already promoted brand.

Choosing a name for LLC (examples)

Choosing the name of your company, it is necessary to come from its specification. Of course, the name of the company's retail trade can be very different from the name of a construction or law firm. Therefore, here Neumbent specialists presented to entrepreneurs a number of recommendations.

Video on the selection of titles for LLC

Allocate several basic styles of titles and trends of companies:

• standard - cases when the name of the companies use everyday, simple word form;
• aligned - when firms are applied in the name of firms or infrequently used words, or expressions that have a special meaning;
• obvious - cases in which overall naming of objects are used in cross-country, allowing the name of the LLC to easily determine its direction of activity;
• fashionable - More applied in technical companies following all fashion technologies and choosing their name according to their name.

Below will be offered options, how to name the company LLC in accordance with its main direction.

Construction firm

Choosing a name for the company engaged in construction, it is best to emphasize its reliability and emphasize competitiveness. Customer requirements for developers are quite simple: the quality and deadline for the construction work should be laid in all necessary norms.

There are quite a lot of examples: a house-building, SomdomDomdomservis, Somko, your home, megapolis. But you should not overdo it in the desire to emphasize your own uniqueness.

Such a name as Migdomstroy can be associated with customers with low quality construction work due to emphasis at the speed of their production.

Trade

The lack of outlets today is not, perhaps anywhere. Therefore, the name store, whether to sell food, clothing or technology, you need to give accurate, attractive and memorable.

You can choose from different factors when choosing a name for a company:

• by assortment of goods: Shoes, clothes, wardrobe, down jackets, pants, stockings, food, food, etc.;
• skipping assortment: Giant, shop, bazaar, floor, enfilade, island, etc.;
• by the quality of the products offered: Premium, Extra, Elite, Glamor, Queen, Budget, Economy, etc.;
• uponate of product groups: Fashion Pisk, Second Hand, Fake, Season, Boom, Fashion;
• in the age of the age of the audience: Miss, Madame, Modnik, Children, Babik, Drive, Cavalier, Macho, etc.

These names are not exhausted by these names.

Names can be mixed and component, receiving sonorous names corresponding to the profile LLC.

Even a simple grocery store is an opportunity to impart so much that it will not cause difficulties from any fleeting client to remember it among many similar companies.

Transport, taxi and cargo transportation

Companies with such a profile better give a light, memorable name. All consumers of transport services are important precisely the qualities of the speed and safety of the delivered cargo, be it the transportation of people or building materials.

For the taxi service, the following names may also be very meaningful: Derby, Fast and Furious, Drive, Mustang.

For cargo transportation companies, the obvious semantic load will be given the prefix "Trans": Transservice, Auto Trans, Figure Transport, Regional Transport Company (RTK).

It is often used in the name of such firms a prefix, suffix or ending "Auto": AutoForemor, Favoritavto, Moscow Automatic (Mar), etc.

Companies of catering

Opening a catering enterprise, when choosing a name, usually focus on its concept and test of names. Coffee shops are suitable among the names, the bar - others, an elite restaurant - third. In addition, it makes sense to take into account the main map of the menu offered in this institution.

So, companies representing their clients a large selection of sushi dishes worth give a name in which this word will be included: with ears-bar, sushi-restaurant, delicious and sushi.

The coffee shop will attract its client with such names as: Cup, mocha, cappuccino.Cafe with an oriental bias can be called on the same fairy tale "1001 night".

Sport bar will be memorable with sonorous names Bet, favorite, Classic refectory establishment - meaningful Tavern, Break Or, for example, by the name of the owner - At unclea.

Ltd. in the arrangement of oil and gas wells

Such companies often have their own sectoral consoles, like:

• "Oil",
• "gas",
• "those",
• "oil".

Special diversity of such firms do not shine, but here you can enable fantasy, calling your brainchild more original: Gazneftresurs, open up, storm and download, discoverer, etc.

Medical organization

In order to cause consumers of services, the right associations, various private medical offices or centers, it is customary to give two-lucked combinations: the first part of the name usually points to the company's activities, and the second to its specialization. For example, a dentist clinic or a pediatric medical center.

Such firms are usually focused on the audience, in one way or another dissatisfied with the quality of free health and with sufficient funds to provide themselves with the highest-class medical service.

Examples: Clinic Nonbolic, Medical Diagnostic Center Hippocrates, Health Center.

Legal and consulting firms

Legal companies usually position themselves as centers with high-class jurisprudence experts that can solve any problem both in the area of \u200b\u200blegal services and individuals. The name of such firms must be weighty and unshakable: Advisor, Femis, Standard, Partner, Navigator.

For consulting and recruitment agencies, the emphasis is also done on the professionalism of the personnel.

Also allowed word forms that reveal the focus of such companies: Stopcad, Gutener, consultingPlus, guide.

Travel firms

It all depends on the specialization of the agency. If it is predominantly a beach vacation, then the name of such a company should be associated with the sea, the sun and sand - Sunny Beach, paradise, sea breeze or laconic Sun, Beach.

If a travel agency is more focused on organizing excursion trips, then in this case it is more convenient to use wordforms associated with geographic discoveries or features of various countries - Columbus, Almanac, Traveler, Oasis.

The most common consoles for complex items: T ur-, Travel Cruise, Line, etc.

Car service

Almost any company engaged in the distribution of spare parts or the provision of service services, car wash, tire-loading, etc., does not work without a good and significant "car".

But here you can experiment and offer congestive names of names: Autoliga, Inter-Authority, Autonomy, Authority. Beautiful and meaningfully sounding such names like Pilot, Phaeton, engine, steering, tuning class.

Furniture manufacturing

The active start of the company for the production of furniture will give an idea of \u200b\u200bits target audience. If the firm specializes in creating elite furniture, it gives a complete basis for use in its name of such consoles as "elite", "VIP", "exclusive": Elitestil, exclusive mebel, Wipestyle.

For the company, whose specialization consists in the production of furniture of certain styles, sonorous and meaningful will be such names as: Rococo House, Baroque-style, Domampir, Renaissanclassic.

They will attract their client and such names as 12 chairs, wood, dad carlo, stool.

Neutral names for versatile business

If it is planned to create a versatile company covering several directions, then the choice of a neutral name that does not cling to some kind of narrow profile will be more successful.

Or in one name can be combined at once several parts describing the company's activities in the service market: TORGERSERVIS, STROYKONSALT, AVTOVA.

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Curishes related to the name

Not all the creations of the neminig were successfully used in the global market.

For example, the notorious company General Motors one time could not promote Chevy Nova cars to the markets of South America. But it turned out that in Spanish "No Va" means "will not go." Sales moved from the spot only after this car model specifically was renamed CARIBE for the Spanish market.

And the company Ford, the curiosity happened when withdrawing to the Brazilian Pinto car. The name of the car on the local dialect sounded like a "little penis".

Such errors can not be called successful for promoting products, and this once again emphasizes the need for more carefully and thoughtfully approach the issue of company names, brands and goods.