How to come up with company name

As a rule, the prospects for its promotion will depend on the well-selected name of your business. Some entrepreneurs can quickly solve the questioned question, and other people spend on this mass of time and perform painstaking work in finding a suitable phrase.

We will try to facilitate such a task a bit and prompt how to come up with the name of the company that best meets all the requirements. Believe me, this stage is very important - because the name of the enterprise has a serious impact on the further development of the case.

Before you come up with a brand name, the iase marketing should be studied. After all, the selected option will be a powerful tool that you can use to get greater benefits. Therefore, experienced marketers have long developed a certain system of rules. Guided by them, it will get to choose the optimal name for your enterprise.

One of the first questions faced by a novice businessman will be the search for a suitable name for the company.

So, you first need to consider the name to be lying and characterized the generation of your activity. Of course, seriously pronounced names will be bad to remember, so try to limit ourselves to the phrase in two short and simple words. At the same time, try to avoid consonance with various famous brands - believe me, such a "coincidence" will not be better reflected in the amount of your income and threatens even the court due to copyright violations.

Try to get away from the binding to a certain geographic point. For example, Omsk Furniture can hardly be in demand, say, in Moscow. Optimally, the name is equally well read in the most common languages \u200b\u200bof the world. After all, with time, your company can enter the international arena.

Using beautiful words for the name of the company, try to at least approximately match its activities. After all, with your emergence in the market, consumers will not be able to figure out what exactly you want to offer them. In addition, some enterprises prefer to use special and legal terminology. It can also be taken to attention, thinking how to call the company. Examples of such a plan name may sound like this: AST Group , Agco Corporation. , Auto Trejd. .

Develop an accredited brand - quite complicated, but exciting occupation

True, call an abbreviation company is not the best idea. So, you are depleting your occupation. Although, brand BMW. (Bayerische Motoren Werke AG - Bavarian Motor Plants) can serve as a vivid example of refuting this common opinion among the specialists of the nemine. In a word, the process will be quite complicated and long. Of course, there will be a skill of non-standard and creatively think - then the chances of choosing a great option from a variety of possible will increase many times.

We use the development of professionals

Today, such a difficult task, how to come up with the name of the company, can become a serious obstacle on the way of implementing the project newcomer. Although even for this problem you can find a successful solution by applying the experience of specialists. Several basic techniques already know, guided by which you can easily facilitate your work. You can select several different paths, how to choose a name for the company (LLC). Examples (list), bringing good luck, we will list slightly below. Perhaps they can become useful for you in search of a good brand.

Initials owner

Perhaps the first thing that will come to the head of most businessmen is to use your own name, surname and even the middle name. Of course, this approach can show quite good results, especially when the founder is a well-known and respected person. Although they can meet their exceptions. For example, a recognized and evaluated German TM " Mersedes. "Or Japanese" Honda. ».

Most world famous brands are named after their owners.

Sometimes the company can be called the name of the owner. In the Russian market, a well-known example of this will serve the network of banks " Tinkov " Also here you can mention the well-known company " Siemens. ", Whose founder was Werner Von Siemens or" Phillips. ", Named after the family, which began this business.

The game of words

A good option for a long and difficult name can be either a merger of part of words, or an acronym from the first sounds of the name. Worldwide popular designer LEGO. got his name from the phrase on the Danish "Play Good" (Leg Godt) . In addition, the brand itself has the meaning of "collecting" translated from Latin. Pay attention to the creation of this name was a non-professional, and it only purchased popularity over the years. Another successful example will be the network Facebook. .

This technique is appropriate when you need to quickly come up with the name of the construction company. Zhilstroy or StroyGarant - Universal Options, understandable for easy-to-remember the average consumer.

Sportswear and shoes " Adidas. "- a combination of writing named Adolf Dassler, its owner. In the domestic market, a company is quite well known. MTS (Mobile TeleSystems). Also, a great example will serve the brand, in the title of which the location of the company is encrypted - Kamaz (Kamsky Automobile Plant) UAZ (Ulyanovsk Automotive Plant) or ZIL (Factory named after Likhacheva).

A successful combination of two words to one can sometimes give an excellent result.

True, often listed options are boring and do not attract customers. After all, the original and creative name contributes to the speedy popularization of the brand. Abbreviations, especially intact, today many cause rejection. Therefore, try to resort to this method only in the most difficult situations.

We use topography

Sometimes the binding of the brand to the area, where the beginning of the business was found, can be a very good option. Company " Nokia.» - confirmation of this opinion. A little-known Finnish town gave the name of the world-famous brand. Commercial network " Auchan "Also has topographic names of the names received from French Hauts Champs - places where its founder come from. Software Adobe Named in honor of the Adobe Creek River, which means the clay stream. It is necessary to think that in this case such a translation is appropriate as "plastic".

Historical and fictional characters

The beautiful names of firms, the list of which is known to almost every resident of many countries of the world, was sometimes given in honor of real or mythical characters. So the brand " Canon "- modified name of the Buddhist Divine Kwanon. In the late 70s, the owners of Blue Ribbon Sports decided to change the brand on " Nike Inc. "According to the Greek goddess of Victory.

Company name, obtained by historical or mythical character - a very popular reception

Many know the names of the All-Russian and global market, which received a name thanks to real characters. Perhaps most people unmistakably name among them " Lincoln. " or " Napoleon." True, we note that most brands, yet become a tool that gives the popularity to their developers. That is, the most famous and successful stamps made the legendary owners.

Environment and Association

A very successful option will be the name of the company in a word that characterizes any natural phenomenon or simply an abstract concept and can cause associations with the nature of your company. So, the company " Hyundai. "Translated means" modernity ", and" Samsung " - "three stars".

In an effort to choose the brand name on Feng Shui, consider the word to be short, ended the vowel and carried a positive sense

In addition, there can be some other examples here. The name of the company on Feng Shui will also be conditionally attributed to this category. After all, the main rule here will be a harmonious combination of symbols carrying a positive meaning. Moreover, the number of letters must be no more than five pieces, and the last sound of the name is vowels.

In this regard, the history of the appearance of the brand is very interesting. Sony ». It is formed from the Latin "Sonus" (sound), but at the same time consonant with the English version of "Sunny" (sunny). True, in Japanese writing Sonny meant "losses". This was the cause of the owner's refusal from one of the letters "n".

Thus, to optimally choose a few words characterizing the main direction of your work and try to transform them into the name of the company. Examples for Ltd., employed, for example, in the field of windows production, may sound like this: "Grad windows" or "masterokna". Generally, try to guide the scale of the business. So, for large and serious companies, the names are rarely applicable and appropriate, say, fabulous characters or diminutive-burning forms.Always a great solution will be the search for an associative word.

When you doubt your own linguistic abilities, entail the choice of company names to professionals

Of course, to find the faithful and appropriate option will not immediately. When your creative opportunities do not allow this, it may be appropriate to use the online names of the names or to offer such work to nemining specialists. Usually, in the amount of up to 30,000 rubles, you will be able to provide an excellent name of the name.

Now let's talk about some erroneous actions of newcomers, which should not be allowed. The first thing to take care is the copyright to your development. Of course, refrain from using similar items of famous global brands. You will be able to clarify the information about the brand you chose the inspector of the Registration Chamber. The second thing to take into account is the legislation of the country. In Russia, such moments are regulated FZ №14. (08.02.98) and Civil Code.

For example, it is forbidden to use the words " the Russian Federation», « Russia" or " Moscow"Without a special document. In addition, it is desirable to make the most avoided sound in the name of words that can create an impression on your company to the state.The name itself should even indirectly indicate the nature of classes, so the construction company is unlikely to register under the brand "Tale". In addition, refrain from the items that violate the generally accepted principles of humanity and morality. Of course, this rule concerns obsceneous phrases.

Before you choose and try to register a brand, check out the legislative base regulating such issues.

As you can see, the choice of a suitable brand is a scrupulous and long work that requires knowledge from you language and laws, as well as the ability to conduct semantic analysis. Of course, the name is a strategically important parameter of the created business. After all, the general policy of marketing and enterprise promotion on the market depends on it.

One of the first questions faced by a novice businessman will be the search for a suitable name for the company to develop a companion brand - a rather complicated, but the fascinating occupation most of the world-famous brands are named after their owners. A successful combination of two words in one sometimes can give a great result of the company named. Thanks to the historical or mythical character - a very popular reception, seeking to choose a brand name on Feng Shui, take into account the word to be short, ended the vowels and carried a positive sense when you doubt your own linguistic abilities, entail the choice of company names to professionals before choosing and try to register a brand, familiarize yourself with the legislative base regulating such questions in general, many of the popular companies gave the owners themselves, and not the neminag experts, the successful name of the company should be short and sound, and also easy to read and zap The choice of a successful name of the company is to choose - a strategically important issue.