Car wash profitability, is it profitable to open?

When opening a particular business, the main issue is the profitability of this event. This criterion is key when choosing your field of activity. Of course, no one will undertake to predict the future profit with 100% accuracy, but it is quite possible to outline the general picture.

A person who decides to open a car wash, regardless of the reason that prompted him to do so (a dream, a desire to organize his own business, the intention to invest financially wisely, or just a good combination of circumstances), acts at least with a foresight. After all, a car wash is not just a stable and sustainable enterprise, but also a very profitable business, which anyone can do, regardless of their entrepreneurial experience. Nevertheless, the car wash business, like any other, has not only advantages, but also some, albeit minor, disadvantages.

Is a car wash really a guaranteed demand?

The subheading question is absolutely not far-fetched. Everyone who has seen the queues in front of car washes cannot but respond positively. Nevertheless, some part of entrepreneurs, especially beginners, striving to have a certain illusory right to a monopoly, are trying to invent a new idea that would allow them to avoid competition. However, a monopolist and a successful businessman are not always related concepts. A seller of, for example, square balls is by definition a monopolist, but one cannot expect to have a large clientele.

The most promising strategy for a developing business is considered to be sales orientation to goods in high demand. And this is quite logical, since the re-invention of the bicycle is not only hopeless, but also expensive.

You should not be afraid of competition, because it is a kind of entrepreneurial engine. Therefore, while the number of vehicles on the territory of the Russian Federation is steadily growing, car washing is a business that guarantees profit.

Investment attractiveness and liquidity of the car wash business

These most important qualities of business in general, and of the car wash business in particular, are especially vividly manifested in the context of the approaching economic crisis. Therefore, at present, finance invested in real production is considered the most reliable investment. This means that the liquidity of this business will remain quite high regardless of further developments. In other words, the money invested in your own profitable business will not be lost even in a financial crisis.

These findings are confirmed by statistics on the popularity of sales of a particular business. Car washes confidently occupy the third place in the ranking of sales after beauty salons and the Internet. Summarizing the above, we can state that a newly built own car wash is an exceptionally liquid business, and it, built on its own land plot, is doubly liquid.

Transparency and ease of management

The ease of management of the washing business is due to several basic provisions, which are expressed in the absence of not only complex technical processes and an acute dependence on suppliers, but also a shortage of suitable personnel. Opening your own car wash does not require an entrepreneur to have special technical knowledge or skills, which makes it accessible to the vast majority of our compatriots.

High level of profitability

Car wash profitability monitoring carried out by specialists shows that the minimum profitability of a given business rarely falls below the 30% level.

As a rule, an entrepreneur who opens his own car wash, based on a well-written business plan, including not only a development strategy and analysis of the existing market, but also marketing, can expect a profitability of about 50%.

The main financial costs of the owner of a car wash, in most cases, are small and consist of the following items:

staff salaries;

communal payments;

• rent (in some cases).

  So, undoubtedly, the profitability of a car wash promises to be high, but subject to certain rules of this business. This is an off-season business that is in demand every day and even around the clock. In this regard, when asked whether it is profitable to open a car wash, all motorists will answer in the affirmative. The owner of a car wash is not threatened with downtime and lack of customers with well-organized work.

  A well-chosen placement is a 50% success rate. Knowledgeable people are looking for a place closer to a gas station or service station, near busy highways or shopping centers. And this is the right move - after refueling the car, it is convenient to immediately send it to the car wash without having to travel tens of kilometers. Or leave the car for half an hour and go shopping yourself.

  Equipment and type of car wash are of great importance. After all, it is known that the more you invest, the more chances you have to get a return. Car washes range from simple, hand-made, to fully automated, so-called contactless. According to surveys conducted by the site's editors, a modern car owner, especially the owner of a good and expensive car, does not want to save on caring for his car and is ready to pay, but pay for quality services that guarantee a flawless appearance and no scratches on the expensive surface.

  This rule applies to the choice of detergents and other car care products. Automotive cosmetics is a whole science. Again, any car owner wants their car to be treated with tested and certified products, not washing powder.

  Having received one satisfied customer, the owner of the car wash can be sure that he will receive a dozen more people in the ranks of his regular customers. A good reputation is earned by conscientious work, not advertising and low prices. This seemingly simple business requires serious organization and responsible work.