How to name an LLC organization: interesting and unusual examples

The question of what is the best name for an LLC is very relevant today, because it is the most popular form of business. The commercial orientation of the company's activities predetermines that its name should be pleasant to the ear and well remembered. It's important that it doesn't scare off potential customers.

How and why to name your company, and will be discussed in this article.

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Legislative aspect

First of all, when choosing a name for an organization, you need to take into account the legislative aspect. It has been established that any LLC must necessarily have two officially registered names: abbreviated and complete... The first is used in the internal document flow, the second is used when filling out official documents.

For example, the full name of the company might be Miss Kiss Limited Liability Company. In an abbreviated form it will turn out - Miss Kiss LLC.

The full name must be written in Russian. It always starts with the words "Limited Liability Company". In the abbreviated name, the use of a foreign language is permissible, which is relevant for firms engaged in international activities. But such a name must be registered with government agencies, otherwise it will not have legal force.

What should you not call an organization?

When choosing a name, you should take into account a number of prohibitions that are established by current legislation:

The name may not use obscene language, as well as words that are associated with discrimination against any part of the population.
It is unacceptable to include in the name of an organization the names of states, either full or abbreviated. For example, you cannot give a name that includes the concepts "Russia", "Russian Federation", as well as any other words with the root "grew". So, to name the organization Rosmontazh, you must first obtain permission from the Government of the Russian Federation. This is a long procedure and you have to pay a fee in the amount of 10,000 rubles.
You cannot use the names of cities and subjects of the country in the name. For example, to choose the name "Rostov-Telesystems", you must first contact the city authorities and ask them for official permission. Even if a company with that name is registered (as a result of a notary's mistake), then later local or regional officials can sue it, and the law will be on their side.
You cannot use the names of intergovernmental and international organizations, as well as foreign states.
It is forbidden to include in the name in Russian abbreviations that are used to designate foreign organizational and legal forms.
You cannot call LLC a word that very much resembles the name of any already existing brand. This is a violation of copyright law.

Failure to comply with the listed prohibitions can lead to serious problems. These are lawsuits and litigations that will require a lot of nerves, time and money. In addition, a ban may be imposed on the use of the name, and the legal entity thereby loses its already advertised brand.

These are legislative aspects that cannot be ignored when choosing a name. But there are also certain prohibitions dictated by marketing. The company should not be called complicated, discordant, or difficult to remember names. In this case, it will be very difficult for her to break into the market. It is also better not to give the company a human name, because later it will be difficult to sell it.

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The creation of names and advertising slogans for companies today is engaged in such a scientific direction as naming. Its experts recommend considering several main directions when choosing a name:

Use of your first or last name, as well as the names of loved ones. For example, the Mercedes concern was named after the daughter of its owner. This is a simple surface decision, but not the most correct one: such a company is often difficult to sell. However, if the surname is consonant with the type of activity of the organization, then this option can be considered.
Reflection in the name of the direction of the company. The title should contain words that will make clients associate with your activity.
Application of abbreviations. This is a great replacement for bulky names consisting of several words, the meaning of which is not always clear to customers.
Reflection in the name of the concept of the company. For example, for a company that specializes in the fast transportation of customers, the name is ideal "Taxolet".
Reflection of the values of potential consumers. For example, the Fashion Breeze store will attract those customers who like to follow the latest trends in the fashion world.
The use of a regional feature in the name. So, potential buyers will immediately understand in which region the firm "Samara-windows" can install double-glazed windows.

If the direction of the organization's activities has not yet been determined, then it is best to call it one bright and sonorous word that will evoke pleasant associations among the target audience. Very often humor is appropriate, and the attention of buyers can be attracted by an unusual combination of words in the title, for example, "Blue orange".

The name of the company should be simple, one that is easy to remember and does not need to be asked over and over again.

If people do not understand the meaning of the name, then this causes them negative emotions, which is by no means into the hands of business. But a company with a pleasant ear and an easily pronounced name has every chance of becoming successful in the market.

A very interesting step is the use of puns in the name. For example, the name of the famous fast food cafe "Kroshka-kartochka" is very cute, makes you smile, and the customers of the establishment really like it. Just do not use puns in the name - this is a risky step, because words misunderstood by the consumer can undermine the authority of the company.

Finally, you shouldn't imitate well-known brands. This does not lead to anything good: you may face litigation and spending on lawyers. And the saddest consequence is the loss of the company's good name.

You can learn some useful tips from the following video:

Several good examples

Building

When choosing a name for a construction company, it is important to emphasize its reliability and stability. Speed is an important point, but in this case it cannot be the main one, so the emphasis should be on high competitiveness.

Good name variations are "CityStroy", "Stroy-Alliance"... They emphasize quality and stability and make you want to turn to this particular contractor.

Transport companies

For the clients of these companies, such components as speed and safety of the cargo are especially important. They should be emphasized in the title. For example, names are ideal for a taxi service "Teleport", "Just in time".

For a company that is engaged in cargo transportation, the names will be optimal "BystroTrans" or "TransService".

Trade organizations

Today there are so many different outlets, therefore, to attract customers, you need to use bright, biting and catchy names. Most often, when choosing words for the name of trading companies, they proceed from the following factors:

Assortment of goods ( Business clothes, Down jackets, Products etc.);
The quality of goods ( Elite, Glamor, Extra, Economy);
The target audience ( Madame, Fashionista, Egoist etc.);
Point of sale scale ( Bazaar, Hyper, Floor etc.).

These words can be combined to create a unique and memorable name.

Travel companies

The names of travel agencies should evoke among clients associations with excellent pastime, joy, pleasure. Don't forget about reliability. Excellent naming options - "Sunny Island", "Paradise", "Sea Breeze" other.

Catering establishments

When choosing a name for such an organization, it is necessary to take into account its concept and menu features. For example, for a sushi bar, a simpler name is suitable. "Delicious sushi" or a name in "Japanese" style - "Oki docks"... For a coffee shop, the name will be optimal "Cappuccino", for an oriental restaurant - "1001 nights", for a sports bar - "Favorite" or "Rate".

The name of the LLC is a very important aspect, because it is the “face” of the organization, which forms the first impression among potential customers. Therefore, when choosing a name for a company, it is important to take into account legal requirements, market laws and psychological characteristics of the impact on the target audience.