How to choose the right company name?

Real examples of choosing the original name of the company.

Before you start choosing the name of your future or existing business (change of name is required), we bring to your attention an informative selection of materials on how the “greats” chose or changed the names of their companies.

Those greats who, by their work, by their lives in business, have proved that you need to be equal to them and take the best from their experience.

Take a closer look at their solutions and stories. Perhaps these examples will inspire you to such successful creativity that will make your choice your correct, final and live with your business for many years.

Creative company names. History of 3M.

Back in 1902, five entrepreneurs from Minnesota decided to found a company and began to decide what to call their new brainchild. The first and simplest thing that came to their mind was the Minnesota Mining and Manufacturing Company.

But the founders of the company wanted to stand out in the market not only with their innovative products, but also with their name. Then they replaced the boring and long Minnesota Mining and Manufacturing Company but simple and original - 3M (Three initial letters of the words included in the original name).

The current name 3M stands for innovative business all over the world. Abbreviations and acronyms are ideal for expressing long and complex names in a company name.

How to choose a name for a company. Apple's story or the battle of perceptions.

The unexpected decision played a big role in promoting Apple products not only through innovative products, but also through an unusual and so “tasty” name.

Sound names of firms. BAPE: Bathing a monkey in warm water.

The name of the company for the production of fashionable youth clothing Bape has become a real sales force.

The fact is that the creator of the company, music producer DJ Tomoaki “Nigo” Nagao was very well versed in how to attract the attention of a part of the youth to whom the brand's business was directed and therefore came up with an unusual and sonorous name.

In 1993, Japanese sayings were fashionable among young people. One of these sayings inspired DJ Tomoaki to name it: "Bathing Monkeys". Derived from the old Japanese saying "Bathing a monkey in warm water."

This name came up as well as possible to the audience that was originally defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think about who this name will serve, who will be interesting.

An example of a good name for a company. Kodak: The power of the K.

Moreover, he absolutely rightly thought that the name should be memorable, not mean anything and should not be distorted. After much experimentation with words and names, the name Kodak was chosen.

This name, like the company, existed for over 100 years and became known to all mankind. The name is firmly entrenched in the minds of people as a symbol in the world of photography and pop culture.

The best name for a company. Nike Inc instead of Blue Ribbon Sports.

)

The most interesting names. Virgin: Successful market challenge.

Googol (from the English googol) is a number in decimal notation, represented by one with 100 zeros. When such a name was chosen, it was thought that it was supposed to symbolize the titanic amount of information on the Internet, which the company sought to systematize with the help of its new search engine.

But, unfortunately for the owners of the new business, the domain name: Googol.com was already taken. It was then that it was decided to use the distorted Google.com. Now in all dictionaries of the world there are two concepts: Googol and Google.