Company name: examples, list for various business areas

The name of the company is an indispensable part of its image. A well-chosen name helps you find the right customers, helps you take a place in the market and differentiate yourself from competitors. The ideal name should be original, but not shocking, interesting, but not too complicated, easy to remember and easy to pronounce.

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When choosing a name for a company, consider:

• the scope of the firm;
• peculiarities of the clientele;
• fashion trends;
• opportunities for development;
• competitive environment.

The right title should appeal to the potential client. It is very bad if the name of the company is constantly confused with competitors or is simply forgotten. It is desirable that from the name the field of activity of the company is immediately clear.

It is important to take into account all the nuances. A good name should be euphonic, look beautiful on a signboard, in booklets, on labels. Think about how you will use it in advertising: television, print, virtual.

Too long phrases can be a problem when promoting a company. Please note that some letters (w, w) look bad in the titles of magazines and booklets.

The correct name should not mislead the consumer. It is desirable that it is not consonant with the names of other companies. In some cases, this consonance can be perceived as plagiarism. It is recommended to check the selected name in the state register before registering.

The names are fashionable. For example, lush names with the inclusion of foreign words, popular in the 90s, are no longer relevant. Abbreviations and names made up of founders' names are also unpopular.

How to register an LLC yourself and what documents will be required for this, you can read

How to choose a name for the company and who to contact?

The selection of the name can be entrusted to an advertising agency. Typically, the leader expresses a number of wishes, according to which suitable names are proposed for justification.

Often such naming is accompanied by the choice of a logo, corporate colors, and the formulation of the company's mission. This method has only one drawback - the high price.

Marketing research can also help in the selection. They are ordered by agencies or carried out on their own. This method is convenient if the company enters an established market with an already formed pool of consumers.

Sometimes random names that have nothing to do with the field of activity of the company bring success. But such examples should be regarded as exceptions. Calling the company "Pear" you can hardly repeat the success of Apple.

Company name: examples, list for various business areas

When choosing names, consider the positive or negative experiences of other entrepreneurs. You can get interesting ideas just by flipping through the telephone directory. Such a mini-study will not only help you choose something interesting for yourself, but also explain which trends are relevant in a particular market.

How to come up with a name for construction firms: examples and creative options

In the minds of consumers, construction companies should be associated with reliability, stability and quality. Therefore, simple, clear, easy-to-remember names are quite appropriate: "Cement", "Zhilischnik", "MasterDom".

It is advisable to use not too long words, combinations of several syllables and abbreviations are appropriate: "ZhilDorExpedit", "StroySib". The names of construction companies may include the names of materials, tools, various types of buildings: "Cottage", "StroyTown".

Two-word names are less common in this market, which can make a company stand out from its competitors. For example, the name “Beautiful Homes” is suitable for the builders of economy-class housing, and “Prigorodny Prostor” for companies specializing in suburban real estate.

A good name for a furniture company: examples and easy-to-remember options

The furniture market is very wide. It is desirable that the name clearly traces the specialization of a particular company. This will help attract your target audience. Choose simple, interesting, easy-to-remember names that can be played up in advertising.

The names "Trianon", "Versailles", "Provence", "Fashion House", "Interior" are suitable for firms specializing in expensive furniture. A company selling upholstered furniture can be called Divanchik, and a center that sells kitchens can be called Kitchens of the World.

However, a name that points to a narrow product group may interfere with expansion. It will be difficult for the consumer to understand that the Nashi Doors store sells not only doors, but also orthopedic mattresses and beds.

A successful name can favorably distinguish a company from competitors, make it recognizable and memorable. Support a big name with services of the right level, competent staff and reasonable prices.

The name of the company or firm: how to come up with and what to consider when choosing, which names attract more customers and promote the business? Answers to these and other questions are contained in the following video: