Successful and monetary names for LLC - the basics of naming, the principle and rules for creating a name, its energy and compliance with the field of activity

It is impossible to register a company without a name. It will also not be possible to open a bank account, enter an invoice or conclude a contract. The name of the company is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions from customers and partners, as well as have a resource for the development of a separate brand. In the future, the name of the LLC will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics on the positive changes in the company's financial condition after the name change. The LLC name should become a powerful marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the company.

But do not rush to choose a name or use the first that comes to mind. It is difficult to overestimate the meaning of the word in human life. Many will remember the words of Captain Vrungel: "As you name the ship, so it will float." The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the field of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word for "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is able to create a holistic image of the product in the minds of people. It has a unique name and symbolism. Any goods and services can be a brand: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can ask future customers about the name or offer to choose it from the list compiled by the owner.

Successful businessmen do not spare funds to create and promote brands, the ownership of which will become a source of income. A memorable logo and a good name guarantee the company's success and prosperity in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to satisfy consumer requirements.

The good name of the LLC will help you save time while expanding your business significantly.

Basic principles of choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. He must highlight the important difference between the product and its competitors.

The name should express the value of the company, create and maintain a connection between the product and the consumer. Almost any name can turn out to be a successful brand if efforts are made to unify it. For example, Marlboro - reflects the terrain, Coca-Cola - the composition. The name should be associated with the specificity of the product and focused on further development, regardless of the product situation.

1. Do not give a direct description of the product - the name should highlight, not describe. Advertising, marketing is used to disclose the characteristics of a product; repetition of information in the title will be unnecessary. The descriptive title will limit marketing opportunities when copies of the product appear from competitors. In the future, a trade name may turn out to be a non-branded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
2. A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
3. The name should take into account the time factor and remain unique for an extended period. Bad examples include Radiola, which means "heat" in Latin, but is actually a non-heating appliance. Sport 2000 is a tie to the year, which in the future may give the impression of old-fashionedness. EuropAssitance is region-specific, which prevents expansion to other continents. Silhouette began to promote yoghurts for health, not weight loss. This principle is especially important for medium-sized businesses.
4. The name should ensure a promising development in the international market. For example, the US brand CGE is often confused with rival GE; Nike is not eligible to register in several Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

• syllables or letters from the names (surnames) of the founders;
• surname + prefix К °, off;
• display in the part of the name of the subject matter of the product without direct mention (water, sea - Aqualor, Morenazal, Dolphin, Aquamaris).

Name ideas can be found on specialized sites that generate lists of matching names for free. You can also use the paid services of agencies - naming, which will pick up a creative name that brings good luck.

What name will bring good luck to LLC?

When choosing a name for a company, the reaction and emotions of potential consumers of the product are taken into account. It should be clear to the target audience. To make sure the name is successful, you can conduct a survey among future customers.

Naming specialists have developed several important rules:

• The names in the list should be simple, pleasant and not misleading consumers (the Vityaz florist shop, the Elena Beautiful restaurant are inappropriate).
• The name does not need to reflect product information. The main thing is that it should be easy to pronounce and evoke positive emotions.
• It is not recommended to tie a name to a geographic location. This will allow in the future to quickly expand the business without renaming.
• If there are foreign words in the name, their meaning and interpretation should be clarified. The Chevy Nova was renamed for the South American auto market, as it literally translated "does not go".

1. Use of full names and surnames. When a company is sold, problems arise or negative personal associations may form among consumers.
2. Use words of complex form or with negative connotations.
3. Apply templates, hackneyed phrases.
4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contrary to the principles of morality and humanity.

The use of the words "Russian Federation", "Russia" and derivative words requires a special permit and an additional state duty (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). A sense of proportion is important. Hard to remember or pronounced names will not bring good luck in business: Moskavtotransservis, Stroypromconsult. But a draft beer store can be safely named with the definition of the characteristics of the product.

Directions for creating successful company names

A consonant name that indicates the type of activity will be ideal for companies with great prospects. It should be 1-2 simple words. Consonance with well-known brands will negatively affect profits and may lead to legal proceedings for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name must be well readable in the common languages ​​of the world. The words should at least remotely indicate the activities of the LLC - the consumer should understand what is being offered to him.

The abbreviation will not be the best choice for the name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Works).

Owners initials

The first choice for the name is always the initials of the owners. A good option if the person is respected and known by others.

Popular companies are named after the owners' surnames or their initials: TM "Mersedes", "Honda", "Tinokov". You can recall the well-known company "Siemens", founded by Werner van Siemens and "Phillips" - the name of the founders of the business.

Wordplay

A merge of two words or an acronym from the first sounds may be a good option. The world company Lego originated from the Danish phrase leg godt - "play well." Additionally, the name is translated from the Latin alphabet as "collect". The name of the brand was created by a non-professional, but its popularity is growing every year.

FaceBook is a good example. The method is convenient for quickly creating a title. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the owner of the company, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Plant named after Likhachev), KamAZ (Kamsky Avtozavod).

Names are often boring and unattractive to customers. Creative naming promotes the brand.

Fictional and historical characters

The beautiful names of world-renowned companies were sometimes named after mythical or historical characters. A striking example is "Canon" - the modified name of the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

On the Russian market there are also firms named after famous characters - "Napoleon", "Lincoln". Many brands have proven to be a tool of popularity for their developers. Successful brands have made their owners legendary.

Associations and the environment

Stories have known good names for a word that describes a natural phenomenon or an abstract concept that evokes associations with a company's product. "Hyundai" translates as "modernity" and "Samsung" means "3 stars".

This category can conditionally include the name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The last one must be a vowel. The Sony brand is a good example. The name comes from the Latin sonus - "sound", and in English it sounds like sunny - "sunny". However, in Japanese, sonny is a loss. This was the main reason for the rejection of one letter n in the middle of the word.

Examples of the names of transport companies

A successful transport company must have a beautiful name that sets it apart from the competition. English words can be used:

• artway - art + road;
• arrive - to arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The name of the company should sound easy: Azimu, AutoTrans, WestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique name for an LLC, you can work in the following areas:

• connect prefixes (auto, trans) and part of the name (AlRosa, RusAl);
• associations with speed, transportation, road (Trajectory, Fast transportation);
• resort to metaphors or play with words (Avis - bird);
• use derivative words from "express", "trance", "speed";
• apply abbreviations (BNK - Fast, Reliable, Qualitative);
• neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly memorized, be euphonic, not have multiple interpretations, exclude floating stress and negative associations in pronunciation, and cause pleasant visualizations.

Construction company name

The name of a construction company should form a sense of trust, reliability and comfort (UyutDom, Domstroy). The appearance of similarities with competing firms and their abbreviations should be excluded as much as possible.

The name of the LLC of this area can display the profile of the proposed works (StroyMaster, GarantElit, StreamHouse). You can try to beat the profile word: Stroy - Stroy-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold & Co).

The large number of new construction companies on the network does not negate the importance of the name and the principles of its preparation.

Law Firm Name

A good lawyer must be reliable and inspire confidence and trust in clients. Similar requirements apply to law firms. The name should not be long, which prevents quick memorization ("Right").

Owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

• use no more than 3 words;
• the search should start with Russian words, then Latin;
• neologisms should be deciphered in the company's slogan to indicate the field of activity;
• the abbreviation of the name from several words should be euphonic;
• avoiding legal terms is trite and hackneyed;
• do not use a common name in order to avoid difficulties in registering a trademark.

The name of a legal company should reflect the professionalism, personal values ​​of employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

The name of the furniture manufacturing company

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, comfort. When choosing a name, the following methods are used:

• use georeferenced: Eden;
• beat foreign words: glass (glass) - Sanglass;
• basis "furniture": Mebelink, MebelStil;
• highlighting the scope of activity: Soft lines, Interior;
• emphasis on positive associations: Formula of Comfort, Residence;
• add prefixes or symbols: Prima-M, Glebov and Co;
• to beat the words: MebelYa, Mebelius;
• foreign basis: MebelStyle;
• use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, inspire trust and positive emotions. It is strictly forbidden to play around with playful names (BukhUchetKonsultingAudit - BUKA). The name should make it clear the type of activity and the seriousness of the organization: ExpertPlus, Glafbuh, guarantor, Balance, Accountant, your accountant. It is allowed to play with foreign words: TaxOff, Account (account).

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the owners' names in an euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly seen in the table.

To determine the energy of the names, the numerical names of the letters are aligned to obtain a common figure. For an illustrative example, let's analyze the name "Elite":

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the miscalculation, you can proceed to decipher the name:

• UNITS - the beginning of beginnings. It brings good luck to companies that bring new and unusual products to the market. The name is suitable for innovative developments, new technologies. The new brand will be easy to promote and gain consumer confidence and support. The Sun is considered the star patron of the unit, which symbolizes courage and power.
• TWO is suitable for organizations whose mission is to take care of people (kindergarten, school, clinic). The figure is favorable for cleaning companies, land improvement firms (landscaping, gardening), hairdressing salons, manicure, etc. The patron saint of the deuce is the Moon, filled with femininity and sophistication.
• TROIKA improves the welfare of the entertainment business: restaurants, bowling alleys, cinema, children's play centers, attractions, palaces of culture, etc. Helps in the production and supply of food: cafes, pizzerias. The troika will ensure the success of the acting studio, advertising agencies, design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the title will carry balance and perfection.
• FOUR - the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and machine-building plants have names that are consonant with the four. It is ideal for design bureaus, construction firms. The protector will be Uranus, stable and manageable.
• FIVE has a favorable energy for companies in the field of recreation and sports: a fishing and sports store, a fitness club, SPA, baths and saunas, sanatoriums. Will contribute to the active development of tourism organizations and guides. Will bring profit to the salon of cars or spare parts for them. The patron saint is Mercury, leading to change and perfection.
• SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique shop, selling flowers and souvenirs. Anything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be included in their number. Success is guaranteed to beauty salons, clothing, beauticians, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

• SEVEN is the elite. It is favorable for high-end shops and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
• EIGHT is the patron saint of large financial companies with a large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining the ultimate materialism and infinity.
• NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron saint - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful titles

To convince yourself of the importance of the energy component, you can look at several examples of successful companies:

• Sberbank - 1 + 2 + 6 + 9 + 2 + 1 + 6 + 3 = 30 3 + 0 = 3;
• Ochakovo - 7 + 7 + 1 + 3 + 7 + 3 + 7 = 35 3 + 5 = 8;
• Russian Sea - 3;
• Euroset - 1;
• Megaphone - 6;
• Ribbon - 1;
• Gazprom - 8;
• Yandex - 9;
• Pharma - 2;
• Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is ensured, they should not be neglected. Use the guidelines above and calculate your chosen name options.

Any successful business does not fully function without a beautiful name. Its definition is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, euphonic and evoke positive associations. The name of the company should make people want to do business with it.

They must take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in diminutive form. An associative word would be an excellent option.

If you cannot find a beautiful name on your own, then you can contact agencies specializing in naming. For their services, specialists may demand up to 30 thousand rubles. A free source of ideas would be name generator sites that will give you a list of matching names.

Remember that the name defines the marketing policy and promotion of the product in the market.